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Network marketing is not the same old routine it was in the Baby Boomers’ generation. Several things have changed. Things like door-to-door calls, cold calling, etc. are just passé. Today, network marketing has gone online in a very large way.
Here, in this eBook, we shall see how people have taken network marketing ahead and what you can do to realize its full potential.
Chapter 1: An Introduction
Network marketing isn’t what it once was. Times have changed and so has this concept. In this chapter we begin to understand how network marketing is placed in today’s times.
Whatever may have changed with the network marketing world, one thing remains quite constant. This realm is just as competitive as it ever was. And that’s the reason you need to employ improved strategies if you have to run ahead in the race. People have become wise to all the new tricks and it is time we brought something new into our methods.
Network marketing still works with the jungle mentality. The lions eat the hares. That’s one thing that has not changed.
Network marketing has come a long, long way from the fifties when it was first introduced as a business model. However, there are some things that haven’t yet changed much.
It is still very important to give good value to the people in your team.
It is still observed that people at the top (uplines) help the people at the bottom (downlines). Sidelines help each other as well.
Management is still of prime essence.
It is extremely crucial to have your own standing and reputation if you are to make any kind of headway into this world.
Of course, these points are of timeless importance. The basic essence of network marketing still follows through in the 21st century, but the methods in which these are planned have undergone a sea change. Methods of finding opportunities, methods of prospecting people and methods of keeping one step ahead of the competition have decidedly changed.
Here you shall learn how these new tendencies can be employed to make the best of your network marketing endeavors. You can learn what methods work and what won’t.
At the same time, it needs to spelled out, right here at the outset, that just reading this eBook is not going to make you the next network marketing guru.
You have to employ the methods described herein and take advantages of our suggestions if you have to make the business work for you.
Chapter 2: Network Marketing in the 21st Century
So how different has network marketing become really?
Network Marketing in the 21 st Century You have to know some important differences first.
Sales Vs Marketing
Prospects have become warier than they ever were. There are so many opportunities out there that it is difficult for them to decide what they must take, if at all. Even if someone is contemplating on a network marketing business, you couldn’t always hope to sway them toward your side because there are so many options opened out to them.
However, network marketing still remains lucrative and that is one big draw for you to bring people toward your business. The results that can be expected can be so huge in monetary terms that they could put most companies to shame.
The emphasis of ‘marketing’ in ‘network marketing’ is still quite profound.
Despite whatever you might have heard about networking being the most important thing here, you must know that you are, after all, ‘marketing’. This is an important thing for you to consider. In fact, when you are getting your prospects, make sure that you get people who know how to market. Networking is fine enough, but what use is it if you can get your octogenarian grandmother into your network, who cannot market anything for you?
The days of pumping network with people who cannot market – read family and friends – should be over by now. Today’s network marketing businesses know that it is extremely important to have people in the team who can bring about the allimportant sales.
Though this premise is slightly different, network marketing is most assuredly a sales concept. You have to sell things for money, not just share them. In the 21 st century, the difference between sharing and selling has become much more profound, especially over the Internet. When you recommend something without any financial gains, like if you tell someone there’s a really great movie in town that they must catch, you aren’t selling. Selling is what is important in network marketing – you do this with monetary gains involved for yourself.
Chapter 3: The Google Revolution
Googling might well become an Oxford entry. It is not a matter of ‘will it’, it is a matter of ‘when’.
The Google Revolution
As in everything else, the Google Revolution has swept the network marketing world as well. A very small indication can be obtained by simply going to Google and typing in ‘network marketing’. With 123,000,000 results, there’s no questioning how popular this search term is, and Google won’t ever be behind to latch on to something that is so much in demand.
But, why is Google important to you? It is so simply because now Google has overtaken all other search engines in popularity. It has become almost an Internet default to search something on Google. If you don’t know something or want to find out something, no one any longer says, “I will search on the Internet.” Instead, they say, “I will Google it.”
Hence, if you rank on Google, if you get those highly coveted first page rankings, you have it made. Now, Google SEO is a whole new concept in itself. But remember these few things:–
1. Google ranks websites on the basis of their content. So, content remains king. However, this content is useless unless it has the right kind of content involved in it.
2. Along with that, Google simply loves it if you update your content regularly. That is why blogs are tops.
3. Inbound links are just something else when you are dealing with Google. Get as many links live on the Internet – through articles, blogs, forum posts, social networking site comments, etc. The more the number of people visiting your site, the better will be the rank of the site.
Today, working with Google has become like a circle. You first promote yourself on Google, get the initial trickle of visitors, and when Google sees that people are visiting your website, they will rank your site better which will help attract more visitors. It is actually simple to get the initial rank on Google if you follow all Google-friendly methods. Get in the loop as fast as you can.
At the same time, don’t forget Google’s value in research. You could use this tool significantly in finding out what your competitors are really up to and you could enhance your strategies likewise.