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Twitter is among the most outstanding microblog services online. You have 140 characters to tell your story answering one generic question: what are you doing right now? This has the potential to be mindnumbingly dull. But it can also be put to excellent use: what about weather updates in a highrisk area? ScienceNewsBlog is using it in that way. Carnival Cruise is using it to send updates to passengers and prospective passengers. News agencies and political candidates are using it as an updated news ticker, and companies like Amazon are using it to push “blue light specials,” fast sales that are strictly timelimited.
In almost every case, the Twitter update is a headline describing a link or a reference to some other media, making it easy to digest the information and decide whether you want to pursue it. In today's extremely fast world, the ability to make this quick informed decision is invaluable.
In any industry there always has to be a leader of some sort. As far as microblogging is concerned, twitter has taken the lead and is comfortably out in front. If you want to be able to reach a very large audience in a short period of time with your message, twitter can help you to do this. Because they are already interconnected with many users, it is not difficult to find existing members who are already interested in what you have to say. Twitter is a great way to launch a new Internet business or to drive traffic to your existing website.
The key is to gain followers who will see your ‘tweets’ – random 140 character posts that explain what you’re doing. With Twitter Tools you can have your twitter feed updated automatically whenever you post a new story to your blog.
Twitter is definitely not a place for the hard sell, just like other social networks, you need to use it as a way of drawing your ‘crowd’ or followers into your market by offering advice, quality content and of course gain the trust of your followers.
Twitter also gives you an opportunity to follow the mavens or respected peers in your market and to interact with them. There is no other medium where you could share information and get noticed by people like that.
You could even take it further and set up a blog especially for Twitter followers making it a fun place that reflects your personality more. Links to your money pages can be placed at the bottom of the page or somewhere out of the way. Believe it or not this can increase interest as your prospects often respond better to finding a product or service themselves rather than being sold to. Of course this wouldn’t suit every type of business.