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What Makes a Great Niche?
The biggest and most popular niches are, on the whole, fitness, making money and dating. So what is it that makes these three topics such great niches?
Well, can you see what all three of them have in common? All three are on topics that have a universal appeal and that literally everyone can enjoy. All of us have relationships, most of us want more money and most of us want to be fitter. Thus by choosing these topics, you ensure that your target audience is not at all going to be a limiting factor. What’s more, you give yourself lots to write about and you give yourself easy ways to motivate your audience – by telling them how you can improve their lives with more money or better sex.
That’s what makes these three such great niches. But there is also something that makes all three subpar. What’s that? It’s the fact that they all have a huge amount of competition and are arguably overcrowded. That is to say that if you create a blog on fitness, dating or making money, you’ll be going up against thousands of other established blogs and websites and it will be rather difficult to stand out.
So in the perfect world, you’d be able to find a niche with a big audience and a broad, very strong appeal, but that didn’t yet have much competition. This is actually what the term ‘niche’ means in a business sense: it means a gap in the market that you can exploit. As we mentioned, the niche that you sele