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Just about every internet marketer that I have ever known has worked at some kind of job other than internet marketing before they launched their internet marketing careers.
It is a funny thing about working at a job that pays you for the work that you do. You get into a ‘work-equals- money’ mindset. After all, when you work for others, work does, in fact, equal money.
But when you launch an internet marketing career the ‘work’ that used to make money for you now prevents you from making money.
It is true. The ‘work’ that you are doing that you once got paid to do, like answering the telephone, answering emails, filing papers, etc. is actually preventing you from making the deals that will put money in your pocket.
Yet we continue to seek work because we are programmed to think of work as the thing that makes money.
We get stuck in the ‘work-equals-money’ mindset that is actually counterproductive to building a successful internet marketing business.
We focus our time and energy on finding work for ourselves rather than on focusing our time and energy on making the deals that will really make money for us.
It isn’t hard to see why we get into this ‘work-equals-money’ mindset. We have been living with that concept since we were kids.
Think about it. What was your first job? Did you cut grass for a neighbor? Didn’t you get money after you had done the work? Of course, you did. He wasn’t paying you to think...he was paying you to cut grass.
When you got older and got a job at the local burger joint, you got paid for cooking hamburgers and French Fries. You cooked the hamburgers and fries and then you got paid. Word did in fact equal money.
The owner of the hamburger joint wasn’t paying you to find a better way to cook hamburgers or paying you to look for a new market to sell hamburgers. He was only paying you for doing the work of cooking the hamburgers.
But now you are not getting paid for doing the ‘work’. The work isn’t what is making money for you.
It is true that the work must still be done but you don’t have to look for it. It will find you. What you need to be looking for now are the deals that will make you money.