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Your sales page is where the magic happens, and it either converts visitors into buyers or turns them away. This is why it's critical that you hire a seasoned copywriter to develop your sales page content.
Your copy needs to be compelling, capture attention and speak directly to your target audience, pushing the “hot” buttons and carrying them through to the order button. While many of us attempt to write our own copy when just starting out online, you’ll quickly discover just how important it really is to leave sales copy to the professionals!
Hiring copy writers doesn't have to be as costly as you may have been led to believe, because with the growing number of new copy writers available in the market, there are always writers looking for new projects.
Use the ever-growing competition to your advantage and seek out new copywriters who are willing to work on your copy at a lower price just to gain experience or have your site featured within their online portfolio. Even though they may not have the experience higher priced copywriters have, you’d be surprised just how easy it is to increase conversion rates by working with a copywriting student who is willing to test and tweak your copy until it’s able to convert.
When hiring a copywriter, you want to provide as much information about your project as possible, and include specific information on your product or service, so that your copywriter is able to understand exactly what it is that you are offering and is able to clearly present it to your target audience.
If you are hiring a copywriter to create a sales page around an information product, I recommend sending a copy of your product to the writer in advance so that he or she can preview the material. This will help them better understand your product and the audience in which they are speaking to, through their copywriting.
When creating your copywriting spec sheet, be sure to include information that outlines exactly what you expect from the copywriter, as well as providing information on your demographic/target audience.