Ebook Sample Content Preview:
Writing Your Sales Letter
This chapter will be long – and the most important as well. I cannot cover every ground on copywriting in this manual alone, but I’ll show you the important aspects of creating a copy that sells.
Regardless of which of the 3 models you choose, the ability to write a persuasive sales letter is not optional, which is why I am dedicating this entire chapter to writing your sales letter.
The good news is that this is only a one-time activity and you won’t need to repeat it again! It’s a system, remember? It’s supposed to be taking care of your boring chores!
The other good news is that like anything else, it requires nothing more than practice and testing your sales letter conversion rate and results.
In the next page, I detail to you a draft format of what your sales letter should be like in a nutshell.
You will discover that what works offline works online, too. In this case, you are taking a direct response piece to cyber space.