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THE GOLD STANDARD: PAY PER CLICK
Pay-per-click (PPC) advertising has been the standard bearer in online advertising models. It all started with the Google search engine that began using keywords that people searched in their engine to determine where to place ads through a content-generated ad placement system. By combining the power of the Google search engine and tracking keywords, advertisers could set up ad campaigns based on very highly targeted niche topics. This insured that when an ad showed up on a site, it was relevant to the audience, who would be more inclined to click on the ad since it would interest that demographic.
ADSENSE VS. ADWORDS
In Google's program, there are two programs that a person can sign up with to use pay-per-click advertising: AdSense and AdWords. AdSense is the program that publishers of pay-per-click advertising use to generate income by adding Google ads to their online content. AdWords is the program where online merchants can create pay-per-click campaigns using keywords so that publishers can expose them to their markets.
There are ways to make money with either of these models, whether as a publisher or as a merchant. Pay-per-click marketing isn't just limited to people who publish pay-per-click links and get paid per every click generated. There is far more to making money with pay-per-click marketing than that. However, the most popular and well-known way to make money with pay-per-click advertising is as a publisher, for several reasons.
The main reason that people like to implement PPC publishing as a strategy to make money online is because it costs them nothing, except time, to do. If you have a large enough audience or know how to attract traffic to links, you can make a good amount of money by simply posting links that other people will click on, and thus, create income for you. It does take some understanding of keywords, and we will go over that a little later on. Suffice it to say, for now, if you want to start using PPC marketing in your lineup of potential money makers, then PPC is the easiest way to go. Ads are generated automatically on your sites based on the content that you post. You don't have to know much programming, other than cutting and pasting code into Web pages. You don't have to shell out any money to get involved, and entry into the Google AdWords program is very easy.
MAKING MONEY WITH PPC AS A MERCHANT
There are ways to use PPC marketing in your online advertising to create powerful campaigns that attract an army of affiliate partners to do your promotion for you. You will have to pay for the privilege, but it can be a great way to generate almost instant exposure. PPC campaigns in Google start with an AdWords account. From there, you can choose keywords that are good traffic draws or can create your own based on what you think will bring in traffic to your site. You will be responsible for paying your publishers per every click they generate that brings someone back to your site.
THE COSTS OF PPCMARKETING
Unlike PPC publishing, PPC advertising campaigns cost money. You will have to pay whatever you've set as cost-per-click on your campaign, whether it's only $0.01 or more. If you set too high an amount and many publishers market your campaign, you can end up paying a lot of money for your clicks. On the other hand, if you set it too low, no one is going to be interested in targeting your keywords, and you'll end uur p with few of your ads appearing anywhere. Pick something that will bring value to the publisher, but will also keep you within your budget.
You can set a daily and a monthly budget so that once you've reached your limit, the ads are no longer served up, and thus, you’ll stay within ybudget. Some people start at $400 per month for an advertising campaign, others go higher like $800 per month. Obviously, the more money you have to spend upfront, the more you will gain traffic and exposure to your sites.
WHAT'S THE REWARD?
For business people, the reward of using PPC marketing with Google AdWords is that you will hopefully get many more new customers. You will be able to advertise more of your affiliate links, and your content may end up placing higher on their Search Engine Result Pages (SERPs). If you do get top placing in the Google search engine for a keyword phrase that is highly searched, you will end up driving massive amounts of traffic to your site. You should be ready for that possibility by having email capture pages and offers ready to entice your visitors to sign up to your email list.
Once they are on your email list, you will be able to market to them much more effectively. Getting that email address is the start of your sales funnel and is highly important to generate future sales.