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The main purpose of the blog is going to be an additional source of traffic for your client's business. It will also link back to their main website, giving them a valuable back link which is helpful for SEO(search engine optimization).A blog is basically a website, but with more bells and whistles. They Targeted traffic = leads = customers. That is why having a blog is important for your client. Also, nowadays people love blogs and they love reading other peoples'/businesses' blogs.
Most major companies and multimillion dollar businesses have blogs...so why shouldn't your client? <— This can serve as a great selling point when pitching this to businesses. As far as how much to charge an offline business for creating a blog (or multiple blogs) for them -- It's really up to you! Some people enjoy the concept of charging low prices for this service and getting more clients because of it. For example, if you charge only $100 bucks for this, you might be able to do 5 or 6 in a week easy. That's $500-600 a week ($2,000+ per month) which is a great living for many people. Others would rather charge more (like $499+) for a custom blog and they would rather have less clients. Instead of needing to get 5clients to make $500, they only need to get ONE! I like both of those concepts and both have worked for me before, so again, it's really up to you. Simple Method #3: The 3rd method of making easy cash from offline businesses is to offer Myspace/Facebook page creation services. EVERY big name business nowadays has a Myspace page or a Facebook page which is a great selling point for this service. Once you explain the benefits of social networking, building Granted, a lot of businesses might already have one or they know how to set it up...but many will not. These are the ones you must find and then offer to create one for them. Some businesses might have a Myspace page but not a Facebook, or vice versa. Some businesses might need you to "pimp" their Myspace page. You can charge anywhere from $50-100 EASILY to set-up a Myspace or Facebook page for a local offline business. How many of these do you think you can do in a week?! Plus, it should only take an hour at most (more like 15 minutes!) to set up one of these pages for your client, so the labor involved is not difficult at all, therefore $100 is worth it. If you can charge more and you feel like it's appropriate then by all means, do it! Simple Method #4: This method involves a little bit more work, but not much. Many businesses could benefit GREATLY from having Craigslist ads posted for them once a week or once a day even. Craigslist gets over 10 million visitors a day! This can obviously be a great selling point for this service. Once a business owner hears that and confirm it (if they need to), you will be able to charge them for this service with no problem. You can package together different options, such as "5 Craigslist Ads Per Week for $XX" or "One month of Craigslist advertising I think $10 per ad is fair for offline businesses (considering they pay the Yellow Pages and other advertising companies MUCH more money!). If you do 5 a week for them, that's $50 a week which comes out to $200 per month, from just one client. It should only take about 5 minutes or so to post a Craigslist ad for someone, it is not difficult at all. Simple Method #5: Last but not least, we are going to discuss a method that makes some people a LOT of money! I know a guy who manages the PPC (Pay-Per-Click) advertising campaign for a BIG NAME security company and he makes serious money. We're talking 5 figures a month. Of course, we are not going after that just yet! However, there is plenty of easy money to be made in the setting up of a business's PPC campaign. I am sure many of you who are reading this have already tried PPC advertising at one time or another.