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Product Launch Ninja
The 7-Step Blueprint to Launching Your First Product
A product launch is a fantastic strategy that digital marketers can use to ensure that they truly maximize the sales potential of their digital products.
If you’ve spent time or money creating an ebook, an online course or a piece of software, then you need to ensure that it makes maximum impact when it goes live. If you just quietly release your product by adding a download link to your website, then you’re going to miss out on thousands of sales – not to mention the opportunity to work with affiliates, to build authority and to strengthen your brand.
A good product launch can take a poor-selling product and turn it into a bestseller. In this guide, you’re going to learn exactly what it takes to manage a successful product launch and to ensure that people can’t wait for your product to go live.
And we’re going to do it in just 7 simple steps…
1 Create Your Digital Product
Of course, the first thing you’ll need to do in order to launch a digital product is make one. Until you do this, you’ll have nothing to launch and that means you can’t expect to make much of a splash when you go live!
So what is a digital product? There are plenty of options here but some of the most popular choices for marketers are:
WordPress theme or plugin
Any of these will give you the ability to sell unlimited copies with zero overheads. That in turn means that you can recruit affiliates and share your revenue and it means that you’re minimizing the likelihood of a failure. Your product can’t fail when you only need to sell one item to breakeven!
Make sure that your product is unique, that it is original and that it has a real ‘emotional hook’ that will draw in your buyers. You can also help it to sell more by adding lots of extras, whether that means videos, access to a VIP area on a website or perhaps a free report.
Making the product means either writing an ebook in Word, creating a video with some filming and editing equipment, or outsourcing the entire process to a third party using a freelancing site like UpWork (www.upwork.com).
2 Tease Your Digital Product
If you have an audience already as a blogger or a social media marketer, then that means that you have a built-in customer base that you can market to.
That also means that you can start to build anticipation and interest for your product as early as possible. Don’t announce your product yet (we’ll come to that in a moment) but instead make it known that you have something on the horizon. You can do this simply by saying:
“Stay tuned because I have something very exciting to reveal in the coming weeks… it’s going to change everything!”
This allows you to follow the recommended sequence when it comes to hyping and selling a product: AIDA. That stands for:
Here, you are piquing interest and making your audience aware that something is going to be available in the future. That will make them more receptive when you eventually share more information and it’s also a good example of something known as ‘presuasion’.
This is also a particularly good time to ask your audience what they would like to see. This is one of the great things about a product launch – it gives you time to consult with your audience and to make sure that they actually are interested in the thing you’re about to spend ages developing. By getting your audience to vote on the kinds of things they’d like to see from you, you can get them more involved in the product (and thus more emotionally invested) and you can also verify that the audience exists so that you aren’t risking spending a long time developing a product that no one will go on to buy…
For that reason, this step two should actually start around the same time as step one. Once you begin work, let people know while simultaneously keeping the nature of that product shrouded in mystery.