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If you're involved in affiliate marketing, we're going to show you a fast and easy way to instantly maximize your commission-based income.
You know how other affiliates are simply directly potential customer's through their links straight to the merchant's website? Well, not only are they decreasing their commissions because they're failing to give customer's a reason WHY they should purchase the product, but they are losing out on a very powerful opportunity to build their own businesses and further their own brand, while making money promoting third party products!
You see, those who work hard to become trustworthy, recognized affiliate marketer's always make more money than those who simply direct people through their affiliate links. It might sound like a lot more work to work on building awareness within your market as a trusted source, but by doing so you'll be able to maximize your income while setting yourself up for long-term success.
Here's one of the easiest ways to warm up potential buyers and create an irresistible offer that they can't refuse: Give them more bang for their buck!
Bonus offers need to tie in directly with what's being offered and offer CLEAR and DIRECT value. In fact, your bonus offer should always include a “value price” associated with it, so that potential customers know exactly what the bonus is worth, and how much money they are able to save by purchasing through your affiliate link. ?
Your bonus offer needs to be either exclusive, limited or both. In many cases, your bonus offer will be THE leading factor in whether a potential customer chooses to purchase the product through your affiliate link or someone else’s, so you need to spend some time creating a compelling offer that is not only valuable, but irresistible! ??With exclusive bonus offers, no other affiliate can replicate your offer because you own full rights to what is being offered.
This may include unique reports, content or video tutorials that you either created yourself, or hired out to freelancers.
With limited bonuses, you are offering access to your offer only for a limited time, or to a limited number of customers. This employs the ‘scarcity’ tactic, which motivates people into taking quick action because they don’t want to miss out on a great deal. ? ?It’s very important to use ‘motivators’ with every bonus offer.
If people feel that there’s no rush, or no exclusivity to the bonus, chances are they’ll continue looking around for a better or bigger bonus, offered by another affiliate, so take your time when creating your bonus and make certain that it’s relevant, and extends the value of their main purchase.
For example, your bonus offers should serve as auxiliary components to the main product. If you were promoting BloggingToTheBank.com, you could offer bonus items that included Wordpress themes, Wordpress video tutorials, or maybe content packs that new bloggers could use to jumpstart their websites.
Analyze the product you are promoting and determine what is missing or lacking in the main product. Then, create your bonus product around that unfilled need or demand.
When creating your bonus product, you don't have to develop it yourself. You can minimize costs by using high quality private label content, or other types of content that allows for distribution. You can then create compilations from existing material, or develop extensive bundles, collections and packages that fit with the product you are promoting.
Boost Conversion Rates
So, you might not be the best copywriter on the planet. That doesn't mean that you can't maximize conversion rates with just a couple simple 'tweaks' to your sales pages. In fact, many of us absolutely struggle with creating copy, but if you're unable to outsource the work to experienced copywriters, you're stuck wading through paragraphs of copy, trying to drive up response rates.
The truth is, there is a very simple guideline to creating great copy, and while it's important to test your copy (split testing is key), you can easily create a high converting page just by following these tips:
1 - Speak TO your audience, not at them.
Your copy needs to hit home, as if you are talking personally, and directly to each visitor. Avoid the hype - gimmick based phrases never work at driving home your message. You want your copy to be authentic to who you are, and what you have to offer.
Be honest, and keep your copy focused on how your audience benefits from what you are offering. Great copy is all about pushing hot buttons and crafting your sales copy so that it speaks to their wants and needs.
2 - Know your audience
This goes without saying. If you know your audience, you know what makes them tick. Since your copy needs to cover the most important needs, wants and desires, it's important that you write your copy from your customer's perspective. Focus on benefits, not features. Tell them why they need your product and write your copy in such a way that your audience feels as though you created your product just for them.
3 - Break it up
Avoid run-on paragraphs and sentences. You need to keep copy tight, and on topic. Paragraphs should never run more than four lines, and do your best to break it up so that you are offering 1-3 short paragraphs before injecting bullet points, a sub title, an image, graph, or anything else that keeps them glued to the page.
Long pages of text can be overwhelming to a visitor who wants a quick snapshot of what you are offering, and whether it's what they are looking for or not, so keep page skimmers in mind and create your copy (even long copy) around those who read - scroll - read. Not only will your copy be stronger but it will be far easier to write.
4 - Implement multiple call to action prompts
Many new copywriters make the mistake of only including one order button at the bottom of the sales page, assuming that people will either read the entire page or they'll simply scroll to the bottom.
You should always implement multiple call to action prompts throughout your copy, weaving urgency within the different sections of your copy. This is also a great way to try out different call to action commands, such as "Order Now", or "Buy Now" or "Click Here For Instant Access", and so on.