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Chapter 1: What Is List Building All About?
Hey there everyone! Welcome to List Building, the most comprehensive and up-to-date email marketing and list building training you’ll find on the internet.
Here we’ll show you step by step how to maximize your subscriber count by implementing proven list building strategies into your email marketing mix.
Our goal is to help you optimize your email marketing efforts using strategies that don’t take forever, that don’t cost you a small fortune, that you can apply from the comfort of your home by yourself.
Before we get into the meat of this training, we’d like to start by discussing some of the basics. This will help you get a fresh perspective about the topic we’ll be working on!
What is List Building?
List building is the action of collecting email addresses to grow your mailing list. Simply put, it means to grow, or “build”, your business’ email contact list.
List building is an important aspect of your overall email marketing efforts, and it is all about using different types of lead generation strategies to attract qualified leads and to incentivize them to join your contact list.
How Does It Work?
List building works by using a wide variety of tactics and strategies to convince people to give you their email address.
Basically, it’s all about funneling online users to a lead capture page where you offer them an incentive to convince them to submit their email address.
This incentive can be anything of value to the user, such as an eBook download, a discount code, an invitation to an insider program, or an invitation to join a newsletter where you send content updates straight to the user’s email inbox.
The idea is to encourage the user to take action, to move from the consideration stage by entering their details and their email address.
Once they submit their email address, the user becomes an email lead, a truly valuable asset for your business because then you can start using email marketing strategies to further move that lead down your sales funnel.
Once you get a user in your mailing list, you can start sending them personalized content and offers that will make it even easier for you to convert them into a customer.
What’s more, once a user makes a purchase after joining your list, you can start sending them even more targeted offers based on their own purchase and other inbox behaviors. This means that the final goal of list building is to help you capture email leads that can convert into repeat customers down the line!
Why Should You Consider List Building For Your Business?
List building is a cornerstone marketing method that should be applied by any business that wants to truly grow beyond its existing client base. The top benefits of list building includes:
? List building provides your business with a wider outreach. Not only does it help you to expose your business to a worldwide audience, but also to save their email address to your business’ contact list, a key line of communication for driving sales.
? List building gives you a quicker, more efficient way to qualify your leads. This is because a person that willingly shares their email address with a business is interested in what it has to offer, and is open to make a purchase at some point.
? List building lets you create a buyer persona because it gives you a direct line of communication with a potential client, and you can use it to send personalized messages and to examine how each subscriber in your list responds to it.
This style of personalized communication makes it easy for you to create a client profile based on their preferences. This is turn will make it even easier for you to market your business by dividing your clients into segments within your list, to which you can send targeted emails with specific offers based on their buyer persona.
? It’s cost-effective because it helps you start and build a permanent marketing and communications channel with your clients that won’t cost you as much as advertising.
What’s The Future For List Building?
The future of list building is an exciting mix of automation and more dynamic email experiences. Right now there are companies developing solutions that will help you automate on-site conversations using chatbots that can walk website visitors through a series of steps that include joining email lists.
The increase in computer processing power and enhanced internet connectivity is making it possible for online marketing companies to create dynamic funnels that gamify the user experience so moving leads through a conversion funnel is fun and simple to achieve, reducing abandonment and increasing conversion rates.
So, are you ready to take your first step into this exciting journey? Yes? Then let us grab you by the hand so we can get started!
Chapter 2: Creating An Email Incentive
Hey there everyone! Welcome to lesson one of our list building training! Get ready to learn how to successfully grow your business’ contact list from scratch, step by step.
We are going to open the training by introducing you to email incentives, which are the basic starting point of a list building campaign. Then we’ll show you how to easily put one together, using tools and other stuff that you already have access to for free from your computer!
What’s An Email Incentive?
An email incentive is something that you can use to convince people to join your contact list. In other words, it is kind of a reward that you promise to a person in exchange for their email address.
More specifically, it can be anything that is of enough value to a potential lead that they would be willing to submit their email address into one of your sign-up forms so they can get it.
They’re commonly referred to as “lead magnets” precisely because they work as magnets to capture email leads.
You are already familiar with the drill: you do a search on Google to find information about a topic or product first. You find a relevant result, so you click on the URL to check the content. Once inside the content page, a pop-up appears offering you a free eBook, or promo code, or free trial, and you only have to enter your email address so you can access the offer.
Now the business or marketer running the website has your email address and it’s free to contact you with more content and offers. It all worked because you were willing to give your email address so you could get what they offered!
Email incentives are at the top of the conversion funnel, they’re designed to attract the visitor and to make them want more. As such, they’re not too elaborate, and they don’t give away a complete product or content piece.
That’s why they can be easy to create on your own, and in this lesson we are going to show you how to create an eBook that you can use as your incentive, real quick.
Creating Your Own Email Incentive
The easiest tool that you can use to create an attractive eBook is Microsoft Word, or any other similar text editor with the same basic features.
For this example we are going to use Word, so let’s start by opening a blank Word document. Next, let’s select a template to format the eBook. For this, you
simply have to click on the “insert” tab, and then on the “cover page” drop-down button.
This will show you a selection of cover page templates. We recommend you pick one that lets you to easily insert a cover image, the title of the eBook, and a brief summary. Like this one, for instance.