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If you're looking to get free traffic from Instagram, you need to do it systematically and methodically. Otherwise, you're going to end up with mediocre results at best. At worst, you're not going to get any results at all.
Instagram continues to grow by millions of members every single month. Tap into this amazing source of traffic the right way.
Make no mistake about it, there is no shortage of people trying to get traffic from Instagram. Unfortunately, the vast majority of them fail because they don't have a systematic and methodical way of doing it. In other words, they don't follow the 8 easy steps I'm going to teach you.
If you want to be successful on Instagram, you need to follow these steps. The good news is that you don't have to be some sort of computer science genius or rocket scientist to follow these steps. You just need to know how to follow instructions.
Step #1: Study the existing niches supported by Instagram currently
There are a lot of marketers who think that they have an amazing product, so what they do is they try to create a market for it on Instagram. It should be quite obvious why this is a non-starter. Instagram only attracts people with certain interests. Take it or leave it. Either the niche exists or it doesn't. Instead of trying to bang the drum and create demand where it doesn't exist, focus on what currently exists on Instagram and give people what they're looking for.
So how do you go about finding existing niches? First, do a tag search for anything and everything related to the niche that you would like to promote. Do you see a lot of tags related to your niche?
Load up those tags and see the volumes of people liking the content that used those tags. This should be able to give you a rough idea as to how many Instagram celebrities and users are interested in the subset of tags that make up your niche.
Step #2: Select a specific niche
Once you're clear as to whether a particular niche has enough tags, don't stop the analysis there. It's easy to conclude that once there are enough people tagging photos or videos involving a particular topic category, there is enough demand. It's too early to make that determination. You have to take additional steps.
Make sure it has enough engagement. Pay attention to how many people like photos that use a certain tag. Do people comment a lot? Is there quite a bit of excitement or activity regarding those tags? This highlights whether there is enough consumer passion or interest in a particular niche.
Now, just because a particular niche has a presence on Instagram, this, in and of itself, doesn't mean that you should market that niche because people might not be passionate enough to follow it. People might not care enough for there to be a loyal following around that niche. Engagement levels give you a fairly clear idea if there is enough heat there.
Finally, make sure that there is commercial value in your niche. I can't even begin to tell you how many times I've come across marketers who just zero in on a niche that has a lot of activity. They think they've struck gold.
Well, it turns out that those people may be passionate about a particular range of subjects, but they would not pay money for products or services related to that niche. Don't get caught in a sad situation where you invest a tremendous amount of time, effort and money only to fail to monetize the niche that you targeted.
To work around this problem, get key words that are related to the niche that you are targeting and load it on Google's keyword planner. An Adwords account gives you access to Google keyword planner and plug in those keywords and you will see the CPC rate for those keywords.
This should tell you, in no uncertain terms, whether how much people would pay per click for those keywords. This gives you a pretty rough idea as to how commercial your niche is.
Now, you know that there is a tremendous amount of advertiser interest when people are willing to pay $5 or more per click. Now, you probably are looking at a fairly worthless niche if advertisers would, at best, pay only 25 cents per click.