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Let me make this really clear: Presentation isn?t just important it?s possibly the MOST important thing you can learn to get right.
The top marketers online understand this concept but they rarely talk about it because it really is a key to making the big bucks online.
Take a look at any of the most recent best selling Clickbank books on marketing. Some of them have really high price tags but they are big sellers. Most of them aren't even good products, in fact some of the reports that people have gone wild about have nothing new in them at all, it's the same old regurgitated fluff, filler and shit.
“But didn't they do well because they got good affiliates behind them?” – well that's partially it.
But how did they get the affiliates? The same way they get people to buy. PRESENTATION.
Years ago I worked in sales for a big software company. We did specialist database stuff for the medical industry, we sold over-priced software to consultants, surgeons and the like. We had a couple of competitors in the field and their software was quite frankly better than ours. Theirs actually worked for starters.
But we outsold them month after month. We charged more for our software than they did and the only thing we had going for us was… presentation!
Our regular company cars were bulk standard, nothing flash saloon cars but the sales director had a couple of really nice cars and when we had a big presentation we booked one out and off we went. We also wore one of the companies Rolex watches and put on a decent suit.