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Chapter 16 Blog
Blogging is something that most web surfers do. They either have their own blogs or they comment on others'. Having a blog page where you can post your thoughts and have others respond is therefore a good idea. A blog is not a comments page for your article. A blog is where people can share their thoughts and that's it.
You can therefore have a website where you give reviews and sell software, and have a blog where you can discuss everything from how a certain IT company is following trade practices to the state of the economy. These comments may not find suitable space anywhere other than your blog and having a separate page for it is a good idea.
Have your blog in your website
This is something that a number of people fail to do. They will have a website and have a blog, but they will both be in different domains. Some people actually go to the time and the effort of creating their own website but host their blogs using free software like WordPress.
Leaving aside the impracticality of this, you will also be losing out on driving traffic to your site from your blog. Web traffic is not all generated through just one source and it is only by combining a number of sources that you get where you want to be. Blogs are one of these options. If you have started blogging about an interesting topic there is every reason for people to follow through to your website if it were in the same domain. By splitting them up in different locations you are losing on a certain amount of the traffic.
The best way is to host your blog as a sub-domain of your primary domain which is your website, and the worst is to use other hosting sites like BlogSpot or WordPress. Of course, if you have your blog in your site you will have to purchase more server space, but then the charges are quite low.