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If you are building websites to sell, there is always the temptation to keep it. Do you keep it yourself and enjoy the steady income and the work in promoting it? Or do you sell it, enjoy the cash injection and move on to other projects.
At the end of the day, the decision is up to you. It depends on whether you want to own the site and enjoy the earnings for a while whilst you build up traffic to it or if you want the instant cash boost.
Ultimately, it depends on how quickly you want the money and how much work you want to do.
If you can afford to wait, then it is worth keeping the site, building traffic to it and then selling it later on for more money.
If you can’t, then sell it as is and settle for the lower selling price.
You may also choose to keep a site because it is something you are passionate about, or a hobby or something you just enjoy doing.
If you create a site like that then there is no reason for you to sell it if it is something you enjoy. Create sites in that niche and sell it, but keep the one you are enjoying working on and develop it further.
You may also create sites in advance of holidays and other events so you have a chance to build them up in the organic search engine results ready for the event.