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Internet marketing may be a bit like directing an orchestra; there are many parts played by many instruments and when they are out of sync you know it, but when they blend it can be pure and sweet harmony.
We’ve all heard elementary school bands where one or more students play off key or squeaks. We applaud their effort and may even smile at their various faux pas.
What we can appreciate and overlook in a beginner we tend to frown on when someone should really know better.
A high school band will be better than an elementary band and a touring band will be better than a college band. We expect improvement. We expect that practice will help perfect the skills.
Just like playing an instrument Internet marketing takes practice and perseverance. You may not be able to simply look up an article on SEO and conclude that you have learned everything you can about the subject. What you’ve learned may be more like learning to play one note on one instrument.
And just when you finish learning a single instrument you have to learn all the others. This is how Internet marketing works. Each instrument requires new skills. Instruments like traffic building, ezines, email marketing, social media, blogs, web branding, podcasting, auto-responders and RSS all possess a certain learning curve.
Once you have learned everything you can about each ‘instrument’ you need to begin to direct the ‘orchestra’ and work to find ways for the Internet marketing strategies to work together in harmony.
Yes, this requires dedication, hard work and a great deal of concentration, but when the elements of Internet marketing work together it’s a beautiful thing to behold.
The good news is once the primary instruments of Internet marketing are learned it may not be as difficult to manage the overall direction of your marketing orchestra.
New techniques will come along and they can be treated as if the orchestra must learn a new song. Sure, it’s a little bit of work, but it’s not impossible. It can actually contain an element of satisfaction.
OK, I’ll leave the orchestra analogy behind for the moment and simply emphasize the need to develop as many Internet marketing tools as possible. They are important instruments in helping you reach your goals.
I like how former NFL player Steve Grant defined goals, he said, “Goals are just dreams with a deadline.”
I like that phrase because it keys in on the passion (dreams) we must have in business with a benchmark for the evaluation of our success. Learning the skills of marketing is essential to meeting our dream deadline.
Without marketing you are unable to accurately aim at your goal. It’s sort of like target practice with your eyes closed. It might even be a bit dangerous; at the very least your efforts are ineffective.
I know I promised, but just one more allusion to the orchestra. Tune up your marketing instruments and play on – may the music be sweet to all ears.
Chapter 1: Things You Don't Need To Know
For some time now, I have become disillusioned with running my own traditional style business.
You know the one where you have to rent premises, pay rates, employ staff, keep large amounts of stock and a million of other time and financially consuming things. Anyway, a couple of months ago, I decided to investigate the possibility of starting my own internet business or as they say in the trade, become an internet marketer.
During my search of the net and on my many visits to literally hundreds of sites, I was cordially invited to join the many free courses and obtain numerous free newsletters. This was great, all this information was soon winging its way to me. However, it was only on further investigation that I realized that the newsletters were only telling me so much but to get the really important stuff I had to send money.
Now don’t get me wrong, I am a realist, I know there is no such thing as a free lunch, but hey, if I was to buy everything that everyone suggested I must have and really needed, not to mention the $5,000 courses and seminars that only a true internet marketer should attend then a remortgage of the family home was inevitable. Not being the impulsive type I refrained from enrolling for every must have marketing item. And I am glad I did as you will discover later.
What I did find most interesting and very amusing was some of the Headlines of the many automated emails I received and I thought I would share some of these with you.
So here goes.