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Chapter 8: Viral Marketing Via Social Sites
Continuity is what is required for the individual intending to use the social sites to create visibility and interest in the business endeavor launched through this platform. However in order to be able to commence this exercise with the intention of garnering the desired impact the business individual should be able to adequately exploit all avenues available through this particular platform of social networking.
Viral marketing is one way of getting traffic to a site to ensure there is the adequate amount of interest cultivated. Viral web traffic is build through repetition and also through the platform created by a good and strong fan base. The idea of having market continuity to draw attention over a period of time is the aim for the use of the viral marketing tool. This could take the form of many different actions such as posting blogs with latest content to providing fresh downloads and freebies for the potential visitors to the site