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Once all of the basic elements like the headline, bulleted information, and sign up forms have been added, you'll want to seriously think about the fine details. Sign ups are great, and they are the main purpose of the squeeze page, however getting a solid marketing base is not what makes money. Turning those interested people from simple onlookers to actual customers and email newsletter subscribers seeking more information is the real goal of creating the page to begin with. There are several ways you can do this in order to ensure actual sales start rolling in.
First and foremost, you'll want to make sure that the squeeze page uploads fairly quickly. Five seconds to fully load should be the maximum, so make sure you have a good server that will allow the page to show up fast. Every second that the web page takes to load fully, you have the potential to lose customers. People who use the Internet frequently expect the web pages they visit to show up quickly. Make sure your page comes up fast, so the reader stays interested and fixated on the page.
Graphics are absolutely important to a successful web page, whether it's your home page or your squeeze page. Choose colorful, modern graphics that really reflect what it is you stand for and what you are offering the subscribers. Think about things that will bring a positive image to the mind, and then look for graphics that go with that theme. Don't use generic clip art if you can avoid it; this will make your page look outdated and unprofessional. Try to either use modern stock photos or customized graphics instead. They will definitely help to peak interest in the page.
Aside from graphics that express what it is your business is all about, think about tactical graphics as well. Tactical graphics means things like arrows, colorful exclamation points, and "starbursts" around text that help to make certain items and areas of the page more eyepopping. This may seem like an almost trivial thing to do, but in reality it works. Psychologically, people are more driven to do something on a website when they see certain things call attention to it. Arrows, stars, and other typical marketing graphics might seem a little bit behind the times, but they actually do still work very well.