Ebook Sample Content Preview:
The Infographic Method. Okay yes, an infographic is content, but it can be far easier to put together than a long authority blogpost. Plus, it is much more likely to be shared and linked to than a blogpost. The key is to first of all use interesting information that people want to see, and second of all get a professional to create it for you.
Then share your infographic with the authority sites in your niche. If even just one links to it or uses it on their site, it can spread like wildfire and create dozens of great links in one swoop.
If you doubt this method works, consider this: KISSmetrics made 47 infographics and in return got 2.5 million visitors and 41 thousand backlinks. Pretty amazing.
And to be sure your infographic gets shared and linked to, make it relevant to a trending topic.
The Chart and Table Method. Similar in some ways to an infographic, a chart or data table is a visual representation of interesting information. But it’s easier to make than an infographic, since it’s basically one chart or graph.
Choose a timely topic, such as the results of a compelling survey that just came out. Pick a user friendly tool to make your chart, such as OnlineChartTool.com, or hire someone on Fiverr. Combine relevant data with an interesting, easy to interpret format and you should get content marketers linking back to you.
The Local Method. Look for reference pages on local authority websites. These might be local business groups, networking groups, council websites or sometimes even local bloggers. These are great links to have and they’re super easy to get.
The Contest Method. Run a giveaway or contest and encourage people to tell others by giving them more entries for doing it. Many will use social media, but a few will also post it on their sites.
The Selective Giveaway Method. Choose bloggers in your niche to give your product or service away to. Some of them will respond with a post and a link about your product.
The Repurpose Method. You don’t necessarily need new content to get backlinks if there is already plenty of quality content in place to work with. Instead, you simply need to find ways to repurpose that content into different formats and then promote it.
For example, a webinar could be repurposed into a video tutorial. A power point could become a Slideshare or an infographic. An interview could become a blogpost, and several interviews could be an ebook. Blogposts could become podcasts or newsletters, and so forth.
In fact, one great piece of content could be repurposed into all of these things and more. By doing this you will reach a far wider audience as you appeal to those who like to read, those who are visual and those who like to listen. Plus it gives you a great excuse to re-promote your content each time it is repurposed, those increasing views and the potential for new backlinks.