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You’re the Publisher

By the same token, you’re the publisher. You don’t have anyone else to rely on, but yourself. No worries, though, because that’s a good thing. You don’t have to deal with anyone else but you and Amazon taking a cut of your work. You don’t have to deal with rejection...at all. You don’t have to deal with the big promises a publisher might make, without delivering.

You get control of it all. Your success will be your own doing and you’ll likely be a lot more profitable with it than you would be otherwise. It’s exhilarating and exciting to have full control, particularly if you’ve ever tried the traditional publishing game in the past and gotten frustrated with it. More and more professional authors are moving to doing things on their own, and for good reason.
Traditional Publishers Don’t Have it Right

I look at some of the things traditional publishers put out and I’m shocked. They are missing some of the most basic elements of good book marketing. They are stuck in the dark ages of publishing and haven’t made any moves to catch up. For instance, many traditionally published books lack cross-promotion, list building, websites, and more. You are going to be far ahead of some traditionally backed authors because you’ll have these things in place.

Do This Before Release

This is not a guide on how to write your book--this is a guide on the marketing of it. Still, I will give you a few suggestions. Make sure the book is on a popular topic or popular fiction genre. Take a look at the structure and organization other authors have used in their books on similar topics. Browse through the reviews of these books and note what people liked and did not like about them.

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Keywords

Whether you're using paid advertising, such as Google Adwords or relying on SEO(search engine optimization), you should pay particular attention to the keywords you use to get traffic. Keywords are really the foundation of your whole sales funnel, as this will determine who looks at your offer in the first place.

Using specific,or"long tail",keywords is often the best way to target your audience. For example, let's say your goal is to sell a course on how anyone canget a core "sixpack abs." This happens to be a popular niche right now, but the same rules would apply for anything. Since this topic is related to some general ones, such as health, diet, exercise and losing weight, you could do some promoting in these areas. However, you wouldn't want to spend money (such as in pay-per-click campaigns) on these broad and very competitive keywords.

The term "Six pack abs" is, of course, itself a very competitive term, so you should also search for less competitive terms, using either a free keyword tool such as Google's keyword tool (or Keyword Planner as the case may now be) or perhaps a paid service or software for finding good keywords.

Starting with your keywords, you then have a basis for getting some targeted prospects, whether you're going to write articles, upload videos, create a blog or launch a pay-per-click campaign.

Ebook Sample Content Preview:

You’re the Publisher

By the same token, you’re the publisher. You don’t have anyone else to rely on, but yourself. No worries, though, because that’s a good thing. You don’t have to deal with anyone else but you and Amazon taking a cut of your work. You don’t have to deal with rejection...at all. You don’t have to deal with the big promises a publisher might make, without delivering.

You get control of it all. Your success will be your own doing and you’ll likely be a lot more profitable with it than you would be otherwise. It’s exhilarating and exciting to have full control, particularly if you’ve ever tried the traditional publishing game in the past and gotten frustrated with it. More and more professional authors are moving to doing things on their own, and for good reason.

Traditional Publishers Don’t Have it Right

I look at some of the things traditional publishers put out and I’m shocked. They are missing some of the most basic elements of good book marketing. They are stuck in the dark ages of publishing and haven’t made any moves to catch up. For instance, many traditionally published books lack cross-promotion, list building, websites, and more. You are going to be far ahead of some traditionally backed authors because you’ll have these things in place.

Do This Before Release

This is not a guide on how to write your book--this is a guide on the marketing of it. Still, I will give you a few suggestions. Make sure the book is on a popular topic or popular fiction genre. Take a look at the structure and organization other authors have used in their books on similar topics. Browse through the reviews of these books and note what people liked and did not like about them.

Ebook Sample Content Preview:

You’re the Publisher

By the same token, you’re the publisher. You don’t have anyone else to rely on, but yourself. No worries, though, because that’s a good thing. You don’t have to deal with anyone else but you and Amazon taking a cut of your work. You don’t have to deal with rejection...at all. You don’t have to deal with the big promises a publisher might make, without delivering.

You get control of it all. Your success will be your own doing and you’ll likely be a lot more profitable with it than you would be otherwise. It’s exhilarating and exciting to have full control, particularly if you’ve ever tried the traditional publishing game in the past and gotten frustrated with it. More and more professional authors are moving to doing things on their own, and for good reason.
Traditional Publishers Don’t Have it Right

I look at some of the things traditional publishers put out and I’m shocked. They are missing some of the most basic elements of good book marketing. They are stuck in the dark ages of publishing and haven’t made any moves to catch up. For instance, many traditionally published books lack cross-promotion, list building, websites, and more. You are going to be far ahead of some traditionally backed authors because you’ll have these things in place.

Do This Before Release

This is not a guide on how to write your book--this is a guide on the marketing of it. Still, I will give you a few suggestions. Make sure the book is on a popular topic or popular fiction genre. Take a look at the structure and organization other authors have used in their books on similar topics. Browse through the reviews of these books and note what people liked and did not like about them.