Tag Archives: 2018

Video Marketing Profit Kit MRR Ebook

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Introduction

A picture may be worth a thousand words, but a picture or a diagram has nothing on a video. Seriously. If a picture can pack so much communication value, you can't even imagine what a video can deliver.

Indeed, videos are worth thousands of pictures because they convey emotional connection. They communicate a sense of urgency. They efficiently explain concepts, and they reduce what could be confusing ideas into symbols or sequences most people can understand.

Videos are so powerful that more and more people are searching for them on the internet instead of text. Let's face it, most people are in a hurry. They don't have time to read through an article and piece everything together. This is especially true for articles that have absolutely no graphics. For too many people, text is simply too flat.

With video, you feel like you are dealing with a real person giving you information. It's easier to get into the video emotionally. It's easier to get engaged. In fact, if you think you missed something or if a concept kind of flew over your head, you can easily backtrack on a video and review that portion.

It is no surprise that more and more marketers are making a lot of money using videos. They use different types. Video Marketing Profit Kit Some use explainer videos to describe the ins and outs of a product or a concept. A lot of other marketers use whiteboard videos that have a voice over. These videos show a hand drawing different pictures while the voice-over explains key concepts.

Others prefer spokesperson videos. These are videos where there is an actual person talking straight to the viewer explaining certain points. All of these leverage the power of video because you get a sense of immediacy.

When you're reading, there might be a thousand things going through your mind. You may be understanding bits and pieces of the words in front of you, but at the end of the day, a lot of that falls between the cracks. It's like mental noise.

With video, it's so much easier to engage the viewer because you're right there in front of them. If you know how to grab their attention, you can communicate whatever it is you want to get across quickly, efficiently and effectively.

Used properly, videos give life to marketing materials. How many times have you published sales pages? In fact, I would bet that a lot of them fell flat. You have less chance of experiencing this with video.

Video brings personality to your text. It also brings depth to whatever infographics you use to market the product or service you are promoting. Finally, video enables marketers to achieve a sense of connection between their sales page materials and their target audiences.

In this book, I'll teach you how to create great videos that connect with your audiences.

I will also instruct you on how to promote your videos so you can turbocharge their traffic generation and conversion power. That's right. I'm going to teach you how to turn an idea into a video, which can then turn into money. See you in Chapter 1. Video Marketing Profit Kit

Chapter 1 - How to Figure Out the Right Kind of Video to Make

Now that we have a clear idea of the tremendous persuasive power of video, the next step is to figure out the right kind of video to make.

You have to understand that just because you know that video works at some level or another, it doesn't necessarily mean that you have to instantly go out there and make some kind of random video. Last time I checked, taking wild shots in the dark is not exactly a winning strategy. You're not exactly going to hit a bulls-eye just because you took a random shot.

You have to be intentional regarding the videos you make. Otherwise, you're going to be spending a tremendous amount of time, effort and money only to end up with a whole lot of nothing. Let's get that out of the way. The key here is to have a niche target.

If you're trying to make money online in whatever form, you have to have a niche. It doesn't get any simpler than that. Otherwise, you are just simply wasting your time. Sooner or later, you're going to fail.

A lot of online entrepreneurs and online publishers who are clueless regarding the importance of niche eventually struggle. Whatever success they may have achieved is simply a product of dumb luck. Video Marketing Profit Kit Eventually, luck will run out. You know it, I know it, everybody knows it. This is why it's really important to be both systematic and methodical in how you make your money online.

Local Seo Leverage MRR Ebook

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Search Engine Optimization (SEO) isn’t all about keywords.

It isn’t only about long-tail headers and meta-tags. In fact, a lot of search engine spiders ignore meta-data anyway.

Assearch engines continue to evolve, they are looking more and moreat format and layout.

This coursewill discuss a few things that you need to be aware of.

During the process of going through this course, be sure to check your website to make sure thatyou aren’t overdoing or underdoing any of these steps, and your search engine ranking should increase.

While this certainly shouldn’t be taken as an end all and be all resource or course on the concept of local SEO, it would help if you go in with an open mind and a fresh slate.

Because SEO is always changing, it’s important to remember that advertising and search engine optimization work the same as the real world.

The following is just a baseline that will help you brief yourself and get fully up-to-date on the topic of local SEO and such.

Take a good look at your page. Now go find a four-year-old and have them take a look. When you log into your website, you might already know where everything is, but if you have left it in the hands of your IT guy, that might work to your advantage inthis case.

• Is your siteeasy to navigate?
• Is it visually appealing without appearing cheap or overly gimmicky?

Believe it or not, web crawlers are starting to look at page layout and ease of navigation among other things. They will see if your internal links are easy to read, and they will compare the information from following those links to make certain that accuracyand consistency is maintained.

Search engines care about the user experience, after all, and they want to get their regular customers to the right information quickly.

The days of java buttons and cute pictures are gone.

If you have buttons that appear on the site as images, make sure that they are tagged in the HTML with exactlywhat is written on the button. You may have noticed this on other sites. You mouse over a button that says, “Home,” and a caption near your pointer reads “Home.”

Web spiders aren’t looking at your page visually, they are analyzing it through code, so if a button isn’t tagged, they never load the picture to decode the information presented. They simply see it as a picture and a link. That’s bad.

Generally speaking, text is best. With CSS and font embedding available, there is rarely a need for an image link (and if youhave one, then it needs a caption encoded with it).

The next thing you want to look at is easy navigation. Look again at your landing page. Pretend thatyou are your average customer.

Why did you come to this site?

If you run a flower business, then your customer probably showed up to buy flowers, not to read about the history of how it’s beenhanded down from your grandpa. If the order form or catalog isn’t the very first thing they see, then a link to it should be the first underlined text they come across.

Everything else should be in the menu, or in the sidebar, or at the bottom of the page. But the middle of your screen is the prime real estate. You viewers are typically there for one thing, put it right in front of them.

Your NAP information(Name, Address, and Phone number) should be readily availableas well.

Typically, this information is either found on a side-bar, or down at the bottom. This way it’s displayed on every page of the site, and the user (and consequently, the web spider) doesn’t have to go hunting for it by clicking every option on your menu or anything.

It should be on every, single, page; and it should appear identically.

If you do have an “about us” page where it is listed as part of the content, that’s fine. Two to three total impressions are the max, not because you should spam your address all over the place, but because you might have a map page, or a how to find us, or something similar.

You want this information to be tight and easy to read. No fancy fonts, make it large enough to see.

The one thing that is incredibly important is that the information appears the same, everywhere it is listed. Check every instance of this online business card to make sure they match, and search engines will treat you favorably.

If you have a transposed number in your zip-code, or a different formatting for your telephone number, it will be frowned upon. Remember, spiders aren’t people, they’re programs, and as much as they are attempting to emulate a user experience, they aren’t actually loading content, or seeing the page as your human customers do.
To plan for the future, all text on your site should be spoken in the language of human speech.

The sound and feel of every little blurb should sound as you would if you were speaking directly to your customers.

This is where overuse of keywords will become obvious, and a natural language approach will be better for voice searches and navigation, which are becoming more popular all the time.

New Age Seo Blueprint MRR Ebook

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It’s a brave new Internet world, and search engine optimization changes almost daily.

While computer chips aren’t doubling in speed every couple of months like they used to, the tech industry and all aspects of marketing continue to evolve at a viral rate.

It’s a whole new world for marketers, where competition is stiff and fierce.

One angry competitor can essentially bring your business to its knees with a couple of negative comments, well placed and believable, especially if you are relying on Google-maps alone to promote your company.

Marketing has taken on many faces over the years, but in the modern world, the newest is the ability to shape-shift. To morph on the fly.

Whole marketing campaigns are launched with the thought that the entire platform could change overnight, and the campaign might need to be scrapped, and replaced with another idea waiting in the background.

Marketers act more as liaisons to the consumer, delivering ideas and advice to help shape products, which in the digital world can also change from day to day.

Nothing is static. No strategy holds its ability to promote your brand or product. No one service can be trusted with your marketing strategy.

While this course will cover a lot of marketing tools you can use to promote your product, the key thing to keep in mind is that all of this could change tomorrow.

Websites are still the crux of online marketing, but they are adapting too, as mobile usersare beginning to replace laptop and desktop computers almost entirely.

New competition can crop up overnight, and crush your entire market with a new idea, or a product that completely reinvents the way that we think about a product or service.

Uber is doing this with taxi companies. Air B&B is doing the same with hotel chains. The ability to scrap and adapt, to shift and change, to stick and move. That’s the market today. It’s fast, it’s dynamic, and it’s impossible to predict.

Some of the methods discussed here can help you find your way in this world of technological whirlwind, and they have been around for years.

Some are brand new as of this writing, and could either become staples of the SEO world, or be gone tomorrow.

We have to think ahead, and always be on the look-out for the newest marketing strategies before they emerge.

Hopefully the insights that you gain here will put you in that mindset, and you will come up with the next big push in marketing.

Staying current on SEO practices is good. Staying ahead of the trend with your online business is better. Remember, search engines have one goal, to deliver the best possible content to users.

If you have the best content, then your next strategy could be the next standard in search engine optimization. Don’t stop once you are caught up. Continue to surge ahead.

If it isn’t broken then don’t fix it. Just don’t fool yourself about what’s working and what isn’t.

Paying hundreds of thousands of dollars for billboards all over thecountry was once thought to be an effective advertising method, but there’s a problem.

It’s not effective. It’s not trackable. And there is no way, at the end of the day, to judge your return on investment.

Marketers used to burn up cash to slap a billboard up that might never be seen by a single member of their target audience.

The same reference could be made about SEO. What good is 100,000 page views if none of them has the slightest interest in your content or products? Sometimes having the best keywords isn’t the best tactic.

I’m not saying that older methods can’t work, they can. But they need to be targeted and precise. They need to be placed right in the hands of your customers, ignoring everyone else.

That brings us to the best place to startany marketing campaign in this new age.

The social platform.

I know what you are thinking. Facebook advertising doesn’t work.

That’s okay, it doesn’t have to. What it does is allow you to go straight to your target audience and engage them directly.

Forget about the ad budgets, what you want is personal engagement. You want sharable links the can pass from person to person. You want virility.

You aren’t going to get this with a simple business page, though it’s a great place to keep your audience close. In order to build that audience, you need personal accounts.

You can have everyone at your company either use their own personal account to talk about work, where they can invite friends that are interested in what they do.

Instead of frowning onsocial time, make it effective.Make competitions for who can drive the most likes to a business page.

They can join groups. They can plug your products. They can share links.

And here’s a little tip: they can leave a direct link back to your productpage without all the URL nonsense.

Simply type an ‘@,’ followed by the first few letters of a business page that you follow, and you can select it from the list.

Facebook will drop in a clickable link that looks like it targets a personal site, and directs clicks straight to your page.

Getting Viral MRR Ebook

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Viral Marketing for Your Online Businesses

The Elements of a Successful Viral Campaign

When you're planning your viral marketing strategy, it's important to keep in mind the basic requirements of every viral campaign. Without these, your stampede might turn out to be more like a leisurely stroll.

To build a good viral campaign, make sure your plan includes

- A free product or service
- The product has to be easily transferable to another person
- It has to be able to scale easily
- It has to take advantage of other people's resources
- It has to be unique

Over the next few pages, we’re going to take a look at each of these elements, and examine how you can use them to design and launch your own viral campaign.

Don't worry. It's not as complicated as it looks!

There is a Free Lunch, and You're Serving It

Every single viral campaign begins with giving something away. Every one. It could be an ebook, a piece of software, an instructional video, or even a few laughs, but it has to be free. And when we say free, we mean free. Not free with an opt-in or a free trial. It has to be really free, because you're going to encourage your customers to share it with their friends, and no one wants to tell their sister she has to sign-up for your list to get the cool thing you're giving away.

Now that doesn't mean you're giving away the farm. But you do need to give away great stuff. There's lots of ways you can do that, while still leaving your customers wanting more.

For example, if you build and sell a software package that helps bloggers find free photos for use on their blog, you could offer a free version of the software that only searches one database instead of several. Or if you've written an ebook, you might release one chapter for free.

One thing to remember, though, is that the free product must be useful all by itself. You're not releasing a free trial, you're essentially building two products. One which you'll give away and one which you will sell, and they both need to be valuable to your users. Free software that is so limited as to be worthless is not a good candidate for a viral campaign. The same is true for a chapter of an ebook that ends with a question.

Some marketers pull just this sort of trick to "force" customers to upgrade, but very often it will backfire. Customers are savvy, and they dislike being manipulated this way, so don't make the mistake of thinking you'll lose sales by giving away too much information, because the opposite is actually true. You'll gain sales by giving away great stuff. Especially if your great stuff is easy for your users to share among their friends, family, and colleagues.

Share and Share Alike

The second element of a fantastic viral marketing campaign is the ability of your customers to share your product with their peers. Think about the hundreds of email forwards you get in a year. That's because people love to share great stuff. Good marketers know this and take advantage of it by providing their customers with what they want, and then they sit back and watch it spread.

Social Networks

Viral campaigns thrive on the Internet largely because of the social networks that exist. Ten years ago marketers had to rely on telephones and email (maybe) to get the word out about a new product or a great service. You can imagine the results were unpredictable and slow to materialize.

Today, we have dozens – maybe even hundreds – of social networks to use to get our message to the masses. But for some, that means having the opposite problem: where do you start?

For an online marketer, the first place to start is with your very own email list. These are the people who already know you, like you, and buy from you. They're your biggest fans, and they're the ones who are most likely to pass your great products on to their family and friends and social network. So make sure you're keeping them informed about the latest products you're developing, any contests you're holding, or any other thing that's going on that they might want to share. You probably have an account with several of the more popular social networking sites, like Facebook and Twitter. But for viral marketing to work in these venues, you have to be hanging out with the right crowd. If you use Facebook primarily for friend and family interaction, trying to launch a viral campaign there is probably not a good move.

The same goes for Twitter and Google Plus. Do you follow those in your niche, or those who are other marketers? If it's the latter, your niche campaign won't have very good results here either. Instead, make an effort to follow those who share your passion for your niche, instead of those who are simply marketing their own online business. Now if your niche is internet marketing, then you should be following other marketers, but that's the only exception. Concentrate on following – and being followed by – those who are in your niche, but who are not necessarily selling in your niche. In other words, you want to be hanging out with the buyers, not the sellers.

For strictly social interaction, Google Plus, Facebook and Twitter are your number one choices. If your target market is other business owners, though – say for example you sell a product aimed at accountants – you need to get on LinkedIn. If you're not familiar with it, LinkedIn is basically a database of business professionals in all areas of expertise. It's similar to Facebook, but without the games and other social activities.

LinkedIn allows you to network with other professionals in your area of expertise, form groups, organize meetings, and develop a vast network of colleagues you can reach out to through private messaging or by posting status updates. You can automate your LinkedIn updates just like you can with Facebook and Twitter, and even link your other social network accounts so everything is up to date. If your product is geared toward professionals, LinkedIn is the social network of choice. For viral campaigns built around funny videos, great photography, comic strips, or other visual media, StumbleUpon is the social network of choice. A combination of a social application and a bookmarking service, StumbleUpon is where you go when you're looking for new stuff on the Internet. Just click the button on your toolbar, and you'll be transported to the next interesting thing as determined by the choices you made when you signed up. Like animals? StumbleUpon will serve up a random cat video or heartwarming dog story. Into sports? You might land on a video of Tiger Woods hitting a hole in one, or an ad for a new kind of practice ball.

Of course, getting your content to go viral on a social network involves more than just putting it out there and hoping for the best. Later on we'll discuss how you can give your campaign a virtual push to get it started, but for now, just be aware of the options available in the social networking world. Each has its own purpose and followers, so pay attention to where your customers hang out to determine the best social networks for your needs.

Learn to Use Your Friends and Their Resources

Leveraging the power of your own network is an important aspect of any successful viral campaign. Chances are some of your friends are marketers just like yourself, and chances are they've got mailing lists, blogs, and Twitter followers in related, complementary niches. These are powerful assets you can use when it comes to launching a viral campaign.

Hiring Virtual Workers MRR Ebook

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Chapter 1 Outsourcing Software You have a need.

If you didn't have a need, you wouldn't be considering a software development project. (Well, perhaps you just enjoy developing software and hoping that a need for it pops up sometime. That's a hobbyist approach to software, and there's nothing wrong with that, but it isn't how most people approach this kind of work.) It seems like a simple process: you have your need, you describe the need to someone else, that person writes a software package that fills your need, everyone is happy. Unfortunately, it very rarely works that way!

You have a need—but you might not know what that need is yet.

It's ironic but true—just because you have a need doesn't mean that you accurately understand it. It is common for businesses to think they need one thing when in fact they need something very different. It is also common for a business to know that it has a need—usually a problem that needs to be solved—but to have no idea of how that need can be met.

Jones Metalworking has a computer-automated production process that automatically cranks out stainless-steel widgets. They also have a website that automatically takes orders online and produces a daily listing of what needs to be produced.

Jones Metalworking's management might think, "We need to hire someone to type the sales list into the production computer." Or they might think, "We need a software package that handles both orders and production in one integrated system." However, their actual need is for some type of "bridge" that will take the sales list and connect it with the production process, so that everything that is ordered will be produced. This could be a person, or this could be software, or it could be something entirely different—but their actual need is for the connection of these two business processes, not for more staff or a different software package. When considering your needs, try and drive your analysis down to the most abstract level. Figure out what your business need is. The odds are good that a software solution can meet that business need—but not always. Don't decide that software is the answer to your need until you accurately understand what your need really is.

But once you do determine that the way to meet your business need is either by changing some existing software or creating a new piece of software, you are on your way defining a software project.

What is a software project, anyway?

A software project can be anything from modifying an existing program to display a particular number in red rather than black, to creating a complete suite of integrated programs that interact with users, each other, and multiple types of hardware, networks and databases. The software itself may be used only occasionally by you or your employees, or it may be an integral part of your flagship product. These factors must be considered when deciding whether outsourcing is appropriate for your project.

Creating a New Software Solution—the Components of a Software Project A software solution is more than a computer program, and a software development project is more than just hiring a programmer to write some code. When you are considering the use of outsourced resources to work on a software development project, you can choose to outsource the entire project, or any of the following components. And you may want to choose one firm to take care of all of the components you outsource, or you may want to choose a different provider for each.

Specifications: A written description of what the project entails, this is the blueprint of the project. See Chapter 3 for more information about specifications. Program Code: This is what most people think of when they think of software: the instructions, written in a language such a C++ or Java, which tell the computer what to do. The program code will usually include a user interface (some method in which the user interacts with the software), instructions to process or act upon the data provided by the user, and perhaps interfaces to other software or to a database.

Ancillary Programs: In order for software to be deployed to end users, it often requires an install/uninstall program, special customization/security modules, or components to allow communication with different types of hardware. These ancillary programs need to be defined, written and tested just as the mainline programs do.

Documentation: On-line help, user manuals, training guides—these can all be very important part of a software package.

Quality Assurance: Although you should expect programmers to check their code for errors, software should be put through a separate, rigorous test cycle to insure that it works as required (and as documented). Testing software is a complex and important part of the development process and should not be left as an afterthought. Chapter 6 covers this area in more detail.

Creating a New Version of Existing Software

Perhaps you have already created a wonderful software product that's popular and profitable in its original market. You now want to make another version of the product that would tap into a different market.

Create a customized version that targets a different type of customer. For example, a company that sells ticket management software to theaters and sports teams wishes to create a version that handles student enrollment for training companies. If your staff are not experts in the new target industry, you may want to bring in experts in that industry to help design the changes. In this case, you may want to outsource the creation of the requirements documents but have your staff handle the creation of the software itself—assuming that you didn't outsource the creation of the original product.

Port software to a different platform. Perhaps your software runs on Windows PCs and you want to have a version that runs on Macs or Linux machines. Or maybe you have traditionally supported Oracle and SQL Server but are getting customer requests to support MySQL. Rather than purchasing a bunch of new equipment and hiring staff who understand the target platforms (or sending your staff to be trained), you might want to outsource the creation of the alternate version(s) of your software to developers who already have the expertise and the necessary hardware and software environment.

Translate software into a different language. Creating a version of your software to sell in another country will almost always involve creating a new user interface and translating the documentation to handle language differences. This may be true even if you are targeting another English-speaking country, since the various "flavours" of English have different spelling and syntax issues. Depending on the type of software, other changes may also be necessary in order to comply with local privacy and data security requirements, or to be acceptable culturally or legally in the intended market. Localization projects are often very well suited to outsourcing, as it is usually more effective to hire a firm that is familiar with the language, culture and operating parameters of the target country than it is to try to develop that expertise in-house.

Project Visibility

Another way to look at software projects is to consider how visible they are both within your company and to the outside world. Most software can be divided into three broad categories:

Internal software—such as accounting, payroll and inventory systems that are used by you or your employees to manage your business. You customers generally have no direct contact with this type of software. This type of software is often purchased outright (such as Quickbooks for small business accounting or Goldmine for customer contact management). If your company's needs aren't met by an off-theshelf product, outsourcing the development of the software you want may make sense, because it's unlikely that your employees will have the expertise and time to do it internally.

Software used by/for customers—such as your web site, self-service kiosks in your store, on-line and over-the-phone sales and service systems. Again, your employees will likely know how to use these systems, but they may not know how to create or maintain them, so outsourcing may be sensible here. However, because this software is visible to your customers at least some of the time and because this type of software can be extremely "mission-critical", if you do outsource it, you will want to be very confident in the developer.

Software that is sold to your customers—such as a video game, a tax accounting package, or the CD component of a book package. If the software is a major component of your product, you may have the expertise in-house to develop it yourself—after all, that is the business you're in. If it's only a small piece of your product, however, you may want your staff to focus on the other parts and to outsource the software portion. As with the previous category, this type of software is visible to your customers, so the margin for error is much less than with an internal project (most businesses can cope if their employees must work around an awkward software user interface or wait for an upgrade to an internal system, but asking customers to accept a low-quality or late product can lead to lost sales).

Project Size as a Determining Factor

If your software project is very small, and you have the appropriate resources inhouse, outsourcing may not make sense. This can be especially true if you want an existing piece of software modified. By the time you've explained how the software works and what you want changed, you may be able to make the change yourself (or have an employee do so). On the other hand, a small, self-contained software project, such as a developing an Excel spreadsheet for your salespeople to use to create job quotes for customers, may be perfect for outsourcing—especially as the first project you assign to a new contractor. Large, complex projects are often wellsuited for outsourcing, but definitely require a developer with sufficient resources and with experience in managing such jobs.

Google Adsense For Blogs MRR Ebook

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Chapter 1 Adsense Money

AdSense is Google’s program which allows you to sell space on your website to host other people’s advertisements. Hosting AdSense ads on your website or blog is completely 100% free to you as the host and a great way to earn some money.

How do you earn money with Google’s AdSense? Simple, every time someone clicks on an AdSense ad on your blog Google pays you. Someone clicking on your ad is called “click through.” Your visitor is clicking through your webpage to another webpage via the AdSense link on your website. Google pays you for these click through visitors because their advertising has successfully reached a visitor on your blog. You get paid because you agreed to host the ads and you provided good content which got a targeted ad and a resulting click on that ad.

AdSense is a very popular way to monetize a blog because it is simple to setup and use, especially on a blog which is hosted by Blogger. Why? The answer to that is simple; Google owns both Blogger and AdSense so the two have been programmed to work very well together. Google wants you to host their AdSense ads on your blog so they have made it very easy for you to ad the ad blocks, and has made it simple to make them look great and blend in with the theme of your blog as well. They understand this makes for a higher click through ratio and want to help work with you to earn as much revenue for both of you as possible.

AdSense is also very popular because it makes you money without you having to go out and find your own advertisers for your site. Imagine all of the work you would have to go through to find other businesses to advertise their products that would interest your specific visitors on your website.

Rather than you having to go out and find other companies to advertise on your website Google brings them there for you to advertise on your site. This saves you loads of time and has the potential to make you loads of cash in the process. It also brings your blog some seriously high quality advertisers. Most all of the biggest companies in the world advertise through Google!

AdSense is intuitive, meaning that it reads your website or blog and then chooses ads which are relevant to the content it has found. This means that if you have a blog on cats, then AdSense will not put ads about working at home on your blog. The AdSense ads are great because they will be relevant to your topic and content which means you have a better chance of your readers clicking on them.

How AdSense works is that if, for example, you have a blog about dogs, AdSense will place ads for things like pet supplies, dog training and other relevant goods and services likely to get the visitors of your blog to click on them. You will not see ads on a dog themed website for irrelevant things like weight loss products or make tons of money at home stuffing envelopes schemes. The ads will fit the topics you are writing about.

What additionally makes AdSense ads great is that they can be made to blend in with the theme and look of your website or blog. This makes them less “ad” looking and they genuinely look like a totally natural part of your blog. While visitors to your website or blog don’t want to see blatant advertisements, they see the AdSense ads more as a part of your content or other links. This is good for two reasons. Number one, you do not want to appear to be trying to make money from your readers of your blog. Number two, your blog does not end up cluttered looking with a bunch of very obvious looking advertisements. You do not want your visitors to see a bunch of billboard type ads but rather ads which blend in with both your blogs colors and topic. AdSense does this very well and by using Blogger to host your blog the process is very simple. 5 AdSense does not allow you to select the specific ads which appear on your site, but it does an amazing job of keeping them in line with the content on your site. AdSense also allows you to exclude ads from your direct competitors on your website if for some reason they happen to appear on your site. If for example you have a blog on which you sell your own goat cheese, the last thing you want in advertising is your competitor who also sells goat cheese coming up on the ads. Google understands this and allows you to easily exclude those ads from your AdSense ads. This is done on the AdSense console and we will cover that later in this eBook.

How Does AdSense Know What Ads to Send?

The AdSense engine at Google sends its bot, called Googlebot, out to visit your site on a regular basis to examine your pages. This bot is simply a program which reads your pages. Googlebot looks at your key words, the structure and formatting on your web pages, the native language of your site, etc… Using the information gathered by the Googlebot, Google then sends AdSense ads to your site which are the most likely to entice your visitors to click on them.

The Googlebot will even tell AdSense if your blog is in a language other than English, so that your ads come to you in the language of your site. It wouldn’t be very good to see English ads on a Spanish site or vice versa. AdSense is available in many languages and regions around the world. And, the ads you will receive on your blog will be from your own region and in your native language.

The longer your website is up, and the more you are scanned by the Googlebot, the more tightly matched the ads become to your content. At first the bot might misunderstand the meaning of your blog if you have not done a great job of using lots of relevant keywords. If you have a blog about coffee yet you talk a lot about your children in your blog message posts, then you might end up with ads which would interest readers of a children’s blog. If you want to monetize your blog it is important to stay on topic, most of the time, so that the Googlebot reads your blog and serves up the ads which you want to show up on your site.

Knowing what standards Google is looking for on your website with their Googlebot, and keeping your blog to be compliant with those standards, makes AdSense work it’s best for you. For some unknown reason AdSense prefers pages with lots of text and not too many graphics. Googlebot also sees larger or bold text as having more importance than regular text. This means that posting large and bold key words can help AdSense zero in on the subject of your blog better. It also means that you will want to keep the photos and graphics to a minimum and make sure you stay on topic a large percentage of the time. If you want to have a blog with a lot of photos you might consider starting a second blog and hosting them all there and then link the two blogs together.

One valuable tip for all bloggers is to make sure you start all of your blog posts with a large, bold, title at the beginning of the text section of each blog message post. It is very quick and simple to do this and yet it is very effective with AdSense. If your blog is about frogs and you mention frogs in your title and then again as a bold title at the beginning of your blog message post, the Googlebot can better understand that your blog is about frogs. Taking the time to do this simple thing will insure that the Googlebot understands more quickly what your blog is about and serves you up relevant AdSense ads. It also looks natural to your readers and isn’t distracting to them. It is also less time consuming than dealing with special tag words or any other search engine games bloggers play.

Another good tip with AdSense is to make sure you use your topic’s keywords often in your blog post titles, and use them again within the content of your posts as well. For example, if you have a blog about chickens you will want to make sure your post titles mention the word “chicken” in them. You will also want to make sure you mention chickens, eggs, and other related words as much as possible within your posted messages. The more you can post relevant titles and content loaded with keywords, the better AdSense will work for you and send you relevant ads. You have a much higher click through rate for ads which are relevant to the topic of your blog. Think about the times you have clicked on the Google AdSense ads on a website you were visiting. Generally speaking, was it for something related to the topic you were already reading about? Of course it was.

However, all of that being said, you do not want to overload your posted messages with keywords. Your reader wants to know that you publish your blog for them to read, not to make money from them. By posting a sentence which reads; “the chickens in my chicken coop are working on having more chickens in the spring...” looks like a sentence I tried to use the word “chicken” in as much as possible. There is definitely a balance to be struck between pleasing your readers and pleasing the Googlebot who serves your AdSense ads on your website. Instead of stuffing in those keywords try making more sentences or using them in the title and adding a bit more text to your message posts.

You also do not want it to appear that you set-up your blog with a bunch of keywords simply for AdSense. You also do not want to copy content from free sites like wikipedia and then paste them into your blog. These blogs are called splogs (short for spam blogs) and doing this can get you kicked-off of

AdSense and Blogger as well. You need a blog with good original content, not just a bunch of keywords. By creating a splog you can get a high search engine ranking temporarily but why would readers want to visit or return to your blog if all it offers them is some keyword garbage and ads to click on? It can take a bit of time for the Googlebot to visit your website and determine what its main topic is. If your website is new to AdSense, Google will not guess about your topic, it will simply place ads on your blog for charities or public service announcements as to not waste the advertising dollars of its AdWord clients. This is good for you the blogger as well. The last thing you want to do is to see ads on your blog which have nothing to do with its topic. By putting up the neutral ads Google has solved this problem. Where do the Ads Come From?

It is logical that at this point you might be wondering where the advertisements Google puts on your site come from. Google has another program called AdWords where businesses and individuals can pay to advertise their websites via AdSense. These companies and individuals are assured by doing this that the websites their advertisements end up on will be relevant to the goods and services which they want to sell. Just as AdSense saves you time in looking for advertisers for your site, AdWords saves a lot of time, energy and money for those businesses who want to advertise on relevant sites without having to go out themselves and search for the sites to host their ads.

Using the AdWords program, businesses and individuals buy AdSense advertisements in large blocks by bidding on them. Generally a business will pay for 500-1000 ads at a time. Based on their specified keywords, a business allows AdSense to put their ads on sites which would likely interest people who would be their potential customers.

For the example above of the chicken blog, if you were a hatchery, or a supplier of chicken accessories, then you would want ads placed on blogs such as the above one for chickens. This is exactly what AdWords and AdSense do. And, they do it very well for both the advertiser and the host of the ads. The hatchery wants to find chicken lovers and the blog about chickens is the place it can easily find them. The blog wants ads which will appeal to chicken lovers, and the hatchery is one of those ads. Just as AdSense can be a good way to make money from advertising, AdWords can be a good way to advertise your business or even your own blog! If you are looking at driving targeted traffic to a website what better way than to use AdWords where it will place ads on similar websites to yours? There simply is no easier way. If you have a blog on a unique topic and are struggling to bring it traffic, you can buy AdWords advertising and your blog link will show up on similar sites to yours, and this will bring you added traffic. From this added traffic you will get more clicks on your AdSense ads and will likely make more money from those than you paid to advertise with AdWords.

Using AdSense for Monetization

Many websites and blogs use AdSense to monetize their sites. AdSense is good for monetization because it tailors the ads to your site content. AdSense also allows you to sell space on your site by setting it up once and then not having think much about it ever again, other than tweaking a bit the location and side of the AdSense ad blocks themselves on your site. Passive income is always the best form of income to have because it frees you up to be working on other things and sits there in the background making you money.

If you spend a bit of time placing the AdSense ad boxes on your site when you build it, and then keep your titles and content inline with the topic of your blog, you can make money with AdSense without much further thought. AdSense is a great source of passive income. Passive income is very important and valuable. Passive income is money which you receive without having to do daily work for it. It is simply something you set-up once and then sit back and collect your money from it over time.

One way to publish a successful monetized blog is to find a blog topic which is fairly unique. Find a unique topic means you do not have a lot of websites to compete with in the search engines. By doing this you can generate a lot of natural visitors through search engine listings and then from those visitors a lot of clicks on your AdSense ads as well.

There are entire books written on how to find “the” topic to publish the best monetized blog. However, the easiest way is to simply search for topics that interest you and see how many page hits sites like Google return; the lower the number, the better the topic. Understand however, that everything you search will have a ton of hits. Any search with results lower than about a two million is probably a great option for a blog topic. Any search over about ten million is probably not the best topic to choose.

Trying to get good search engine rankings with a topic like chickens is much easier than trying to get a high ranking with a topic like computers. With a topic of computers there are literally millions of websites; some are very large sites, dedicated to the topic. All of whom you will have to compete with for rankings! Why try and compete with IBM and Dell when you can simply find something easier to blog on? It just doesn’t make sense to try. Stick to the lesser keywords and you will see better traffic and AdSense income.

Rules of AdSense

When you sign up for Google’s AdSense, you will be asked to agree to their “Terms of Service” agreement. This is one agreement which you should read and make sure you fully understand everything on it.

Google has very specific rules as to what you can and cannot do with their AdSense ads. And Google is very serious about their rules. For instance you are prohibited from asking your readers to click on the AdSense links. You are totally prohibited from clicking on the links on your own sites. You are also prohibited from putting Google AdSense links in pop-ups, popunders, or websites with any type of pornographic material. You are only permitted three AdSense boxes per website page. By understanding the terms of the AdSense agreement it will go a long way towards helping you to stay both ethical and profitable with their program. Ignoring their terms of service will only cause you problems and likely get you kicked off of the program forever.

Google tracks websites which are created with a bunch of junk content specifically to get AdSense clicks. Google does not like splogs and goes after them with a vengeance even encouraging other bloggers to report them when they find them online. These sites generally copy content from other websites or free content sites, and then post it on their site solely for AdSense revenue. This is against Google’s policy and they will pull their ads from these sites when they find them. As an ethical blogger this is actually a good thing for you and your success because it can keep the splogs from getting higher search rankings than your real and valid blog which you put your time into creating and keeping up to date.

AdSense for Search

Google also offers a companion program to AdSense which is called “AdSense for Search.” The AdSense for Search program allows you to host a Google search box on your website or blog. When a visitor to your website searches via that search box you will be paid if they go on to purchase something online from the search. In other words, Google does not pay you for the search itself, but does pay you from any revenue earned from the search which originated on your website.

AdSense for Search can be a great income generator for you. Assume for a moment that your blog is about appliance repair. Someone finds your site that is looking for information on the problem they are having with their washing machine. You have a Google Search box on your blog. After the visitor is done reading what you have suggested the problem might be, they decide to go on to search for a new washing machine. Maybe you had a review on your blog of a good washer they might consider buying. If they buy this washing machine from the search then you will get part of the revenue from that purchase because the search started on your blog. How entirely cool is that? All you did was simply host a search box on your blog! How Much Money Can I Make from AdSense?

So, this all sounds easy so far and you want to know how much money you can earn through AdSense and AdSense for Search, right? The answer to that question is that it depends. Sorry, I know that’s not a great answer, or the one you were likely hoping to hear, but that’s the best answer anyone can ever give you. Anyone who gives you a different answer is lying to you! Google does not release how much it pays for various clicks. The money you can make from AdSense and AdSense for Search depends largely on the volume of traffic to your site and how often you get clicks on the Google ads.

Obviously the more traffic to your site then the more potential clicks you will receive. No one knows how many visitors you will have an no one can tell you how many of those visitors will click on your ads. It is simply impossible to know.

It Essentials And Data Recovery MRR Ebook

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Chapter 1The Beginning

When people hear the words "Information Technology," the first things that come to mind are computers and the Internet. It may also bring up words like "network," "intranet," "server," "firewall," "security," as well as more arcane expressions such as "router," "T-1," "Ethernet," or the mysterious and exotic-sounding "VoIP" (pronounced "voyp").

In fact, information technology is all of these things, and more. It's hardly new, however. Information technology is as old as the brain itself, if you think of the brain as an information processor. As far as I.T. being a science, even that goes back as far as the earliest attempts to communicate and store information.

And that is essentially what information technology is: the communication and storage of information, along with the ability to process and make use of the information stored. In this chapter, we'll begin with a brief history of I.T., what it comprises today, and the different major types of I.T. systems available today.

A Short History of Information Technology

As human societies have grown in size and complexity, so has the need to collect, store and transmit information. While it could be argued that brains represent a form of “bio-information technology,” the Greek word “” - from which we get the word “technology” – really refers to scientific or mechanical knowledge, particularly that which involves the use of tools. Therefore, we’ll begin our journey with human’s first attempts to record and transmit knowledge through mechanical means.

might think of as “information technology.” Using a combination of tools that included manganese “crayons” and clay that was colored with various pigments, early humans left these images on the walls of a cave near Lascaux, France and on cliffs in the Algerian Sahara. These have been dated as being approximately 18,000 and 8,000 years old respectively. Unfortunately, there is no way to be certain exactly what message was being communicated (a problem our own descendants 15,000 years from now may very well encounter!)

Since the images depict animals that were commonly hunted at the time, and given the importance of game animals to a hunting-gathering culture, it’s possible that such images were attempts to present information about such game, or part of a rite designed to ensure a successful hunt.

The invention of writing systems – including pictograms such as hieroglyphics, alphabetic writing and “syllabic” systems – seems to have taken place almost at the same time as the development of agriculture. Agriculture introduced such formerly unknown concepts as land ownership, advanced trade and the accumulation of wealth, which in turn led to more complex societal structures. As you might expect, this necessitated more detailed and efficient record-keeping. Alphabetic writing has a substantial advantage over pictograms (hieroglyphs), because a relatively limited number of symbols (letters) can be used over and over in infinite combination to communicate nearly anything. (As you will see later, modern I.T. uses only two of these symbols!)

Preserving and storing such information posed certain challenges; information either had to be inscribed on stone or clay tablets (which were heavy) or animal skins, wax tablets or papyrus (which weren’t durable).

The Hellenistic World

The Classical Greeks were the first people of record to attempt to find scientific, rational explanations for natural phenomena. Some of the earliest proto-computers known were mechanical devices developed by the Greeks. One of these was a form of abacus (which also developed and was used in ancient China). The device facilitated and simplified mathematical calculation.

Early Programmable Devices

By the time the gradual break-up and fall of the Roman Empire was complete in the year 476 C.E., scientific and technological advances in the Western world had ground to a halt. While much of the scientific knowledge of the Greeks was preserved by Irish monks and Arab scholars, it wasn’t until the fourteenth century that principles of engineering were rediscovered and applied to information. The first of these was of course the printing press. Although the concept of movable type printing had been developed in China some four hundred years earlier, it was Gutenberg’s device in 1447 that revolutionized communications, making it easier and faster to record and disseminate information than ever before. The first truly programmable device would not come along for another 354 years, however.

The Jacquard Loom of 1801 was a product of the Industrial Revolution. This invention used a series of specially punched paper cards that functional as templates, allowing for the automatic weaving of highly intricate patterns. Those punch cards became very significant to computing in the 1950’s, 60’s and 70’s.

The next development was Charles Babbage’s “Analytical Machine” – a fully-programmable computer that unfortunately was never actually built. Babbage worked on designs from 1837 until his passing in 1871. This steam-powered mechanism would have also utilized punch cards, with a central processing unit (CPU) and a form of memory storage in the form of a system of pegs inserted into rotating barrels.

The Analytical Machine would have been capable of storing 1,000 numbers of up to fifty digits each, and perform six different mathematical operations, including the calculation of square roots. Babbage’s ideas were incorporated into early electronic computing devices being developed in the late 1930’s and 1940’s, although not all of these were actually programmable. The first truly programmable computers – able to store and use information – did not come into common use until the 1950’s, and yes – made use of punch cards (those born before 1965 may remember playing with them).

Communications and Information Storage

Other developments related to information technology involved major advances in communication, such as the telegraph – which was really an electronic improvement on ancient methods such as drums and smoke signals, and later semaphore communication. The first telegraph was actually built in 1809, but the technology matured during the mid-nineteenth century with the development of methods whereby actual images could be transmitted electronically (1843).

With the laying of the Transatlantic Cable in 1866, communication that once took weeks or months could be accomplished in minutes. Further advances included the development of wireless communication in the 1890’s, and the combination of this technology with the typewriter to create the teletype machine in the early 20th century.

Overcoming Self-doubt And Believing In Yourself PLR Ebook

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Overcoming Self-Doubt and Believing in Yourself

One of the hardest things that some people ever do is transform themselves from a person full of self-doubt to a self-assured person that believes in themselves. But, the truth is that no matter where you are in life right now, no matter how many mistakes you’ve made, opportunities you’ve passed up, or what’s happened to you in life, you can overcome your self-doubt and start believing in yourself. This is true even if you had a poor upbringing and even if you’ve never believed in yourself before. It’s within your power, and it will change your life completely.

So, congratulations on getting this and reading it, soaking it in, and implementing the suggestions. Once you do, within just a short period of time you’ll start feeling better about yourself, feel more confident, successful and know that your future is bright.

Let’s get started learning how you can overcome self-doubt and believe in yourself.

What Is Self-Doubt?

The dictionary defines self-doubt as, "the lack of confidence in oneself and one’s abilities." This is a very good definition, but it doesn’t fully demonstrate the problems caused by self-doubt and not believing in yourself.

Think about these questions:

* What are the dangers of self-doubt?
* How does self-doubt affect your life?
* Where does self-doubt come from?
* And most importantly, how do you overcome it?

In the next pages, we’ll give the answers to all these questions and more. If it helps, take notes as you read through when you notice issues that resonate most with your current situation. Everyone has different issues, reasons for their self-doubt, and problems in their life. You’re a unique person and there is no one-size-fits-all answer.

The Dangers of Self-Doubt and How It Affects Your Life

There are many dangers inherent in hanging on to self-doubt that you should be aware of. If you suffer from self-doubt, it’s important to understand the type of damage you’re doing to yourself if you continue to hang on to it. It has affected your past, is affecting your present and can devastate your future if you don’t deal with it. Here's why.

* Self-Doubt Damages Motivation – When you don’t think you can do much, and don’t trust yourself to do something right, fear can get in the way of doing anything. This can turn into a severe lack of motivation to do more than you have to just to get by. It can affect your entire life because you may have less satisfying relationships, a job you hate, and not enjoy life much.

* Self-Doubt Causes Procrastination – If you don’t think you know how to do things "right" then you may end up thinking you’re a perfectionist, which is just a way to procrastinate and never finish anything or finish it at the last minute. This is how you set yourself up for failure. No one is perfect and perfection is not necessary to thrive in this life.

* Self-Doubt Leads to Regret – When you miss opportunities, you will experience regret. Regret, when left unresolved, can lead to chronic stress and anxiety. This will then build upon itself to create even more self-doubt, which will create more regret, and so on.

* Self-Doubt Causes Defeatism – If you allow self-doubt to continue, you can start to become almost morbid in your belief that you cannot experience anything good or happy. It’s essentially an acceptance of failure.

* Self-Doubt Stunts Self-Improvement – When you have no faith in yourself, it’s hard to even think about self-improvement. You think you have too much to improve because you can’t do anything, and maybe you even think you’re a victim of your circumstances to a point that you cannot achieve even if you try.

* Self-Doubt Stifles Inspiration – When you don’t believe in yourself, it’s hard to get inspired to do anything new or to create anything new. Ending the self-doubt will bring out the creativity you already really have.

As you can see and may have experienced yourself, self-doubt can be dangerous and these are all good reasons on their own to work toward overcoming self-doubt and learning to believe in yourself.

Profitable Turnkey Website Ideas Resale Rights Ebook

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Introduction

More and more people across the world are turning to the internet for a solution to their financial problems in the face of the job cuts resulting from the recent economic crisis.

Many people, who have previously enjoyed successful corporate careers and who have never had to worry about money before, are now finding themselves in a situation where their pension funds have been dwindled precipitously and the college education plans they had for their children have gone up in smoke.

The situation is out of control and lots of people are now beginning to question whether relying on someone else for a pay-check was ever really such a good idea in the first place.

Turnkey Internet Businesses are becoming more and more popular as a second, as well as a primary, income source simply because they require hardly any up front investment and also have great earning potential.

There are lots of possibilities out there that could suit your unique interests or skills. In this Ebook, we will look to examine some of these options so that you can make an informed decision about which strategy will be best for you.

Chapter 1: What Is A Turnkey Online Business?

A Turnkey Business is one which you can operate, part time if desired, online from the comfort of your own home.

After researching hundreds of different opportunities, companies and Franchises, we can say with certainty that a successful Turnkey Online Business will contain the following six ingredients:

1) You have to have a product that everybody wants and needs. This doesn't have to be fancy or particularly fashionable, just something that is in demand that everybody can benefit from in the short and long term.
2) You have to have a compensation plan that will guarantee you a good immediate income with the potential for residual income down the road. The idea of building a turnkey online business is that, as the business grows, you'll have more time to spend with your friends and family and let the business run on auto-pilot.
3) You need a comprehensive system that can be easily duplicated that does the telling and selling for you. Many people have product ideas but don't want to pick up the phone to talk to people and are scared of the marketing side of their venture. Your system, therefore, needs to do all of this.
4) You need a system that provides the necessary training, via webinars and conference calls, so that you can feel confident about doing what you are doing.
5) You need to be able to mentor with people, who are already successful, doing what you want to do, who are already making the kind of money that you want to make and who already have the kind of lifestyle that you want to have. That is important because they are going to share with you how they did it and the mistakes they made along the way so you can avoid doing the same.
6) Finally, you need yourself. You are the most important piece of the process. You have to understand that, in order to be successful, you are going to have to learn new skills and put in some work initially to get your business up and running. Do not believe the nonsense that often gets peddled online about instant riches. Making a success of business on the internet is possible, but it will not happen overnight. Condition yourself to be flexible and dynamic and adopt a long term view with your strategy. Getting your expectations in check from the outset is half the battle for most newcomers.
You are reading this Ebook because you are looking for ways to generate an income from home either on a part time or a full time basis. If you are fed up worrying about whether you are going to have a job in six months or whether you are going to get that pay rise (which probably won't happen). Or, if you are just fed up working 80 hours per week for a measly wage, then keep on reading because, with the right knowledge, the internet can literally transform your life.

Chapter 2: Google Adsense Sites - How They Work

Google AdSense was the very first major contextual advertising program. Most of Google's earnings originate from its share of the contextual ads served on the incredible number of web-pages that run the AdSense program. Site owners can subscribe to AdSense to make it possible for text, image as well as video ads to be shown on their websites.

Revenue is generated on either a per click or a per impression basis. Per click is where the advertiser pays the Search Engine (SE) along with other Internet publishers for just one click of its' advertisement that brings one visitor to its' web site. And an on line advertisement impression is just a single appearance of an advertisement on a web site.

AdSense has turned into a popular approach to placing advertising online since the adverts aren't as intrusive as banners and the content of the adverts is usually highly relevant to the web site. The primary reason Webmasters have for using AdSense would be to help their website's content generate revenue because they usually don't have the ability to develop advertising sales programs or employ sales agents.

AdSense works by providing webmasters with a Java-Script code which, once entered in to web-pages, displays relevant adverts from Google's inventory of advertisers. Since the ads tend to be more focussed, they will often be clicked, and this generates profit for the person who owns the web site, as well as the server of the ad itself.

For contextual adverts, Google's servers make use of a cache (i.e. a sizeable storage of relevant data) of the page to find out some high-value key words. If key words have already been cached, adverts can be found for all those key words predicated on the AdWords bidding system.

For site-targeted adverts, the advertiser selects the webpage(s) to exhibit the adverts on, and then pays predicated on a Cost Per Mile, or CPM (the publisher only needs to load the advertising on his web site and show it to his visitors to be able to receive the commission), or the cost the advertisers decide to cover for each thousand adverts shown.