Tag Archives: Ebooks

Work At Home Time Management MRR Ebook

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INTRODUCTION

Even reading a book on managing time is something that many Work at home business owners must make an appointment to do. In the pages of this fantastic book, you are going to learn techniques, strategies, methods and ideas for getting things done faster and more efficiently than you ever have before; these strategies are not only practical, but also immediately useful. Once you have this knowledge and know how to apply these potent, sensible techniques sufficiently, you will improve all aspects of your life spectacularly.

Since the dawn of time, some of the greatest minds on Earth have dedicated their lives to finding an answer to the question,
"How shall we live in order to be happy?"

According to Sigmund Freud, the father of psychoanalysis and one of the most powerfully influential and respected philosophers of the twentieth century, the main motivation of humans is the "pleasure principle". The pleasure principle is constantly striving for things in life that provide pleasure and good feelings.

In the end, everyone just wants happiness. People spend their lives constantly looking for the perfect combination of ingredients that will give them the lifestyle they so desire, such as money, work, hobbies, relationships, sports and hordes of other activities. This book was written to provide you with valuable ideas that you can begin using immediately. These ideas will help you organize your business and lifestyle to give you the means to get more done in your Work at home business.

GETTING DOWN TO TIMEMANAGEMENT

Time management is a valuable tool, which you can use to build a great Work at home business, marked by grand accomplishment and an incredible feeling of fulfilment and triumph. Effectively managing the time that you spend working on your Home business will get you where you need to be to succeed. Once you have mastered this set of personal disciplines, you will be able to achieve the success in business that will provide you with great happiness.

WHAT SUCCESSFUL BUSINESSPEOPLE SHARE

The more we learn about successful business people, the more apparent it becomes that everyone has one thing in common. All business professionals highly value their time and they are constantly working to become more controlled and well organized.

The conclusion that we come to is that it is impossible to be successful without sufficient skills in managing time. It is difficult to imagine a thriving business when all is in disarray. When you develop the discipline that it takes to manage time efficiently, concurrently you pick up several customs that guide you to wealth, achievement and the overall success of your home business.

The development of adequate time managing skills begins when you realize that managing your time and your business is in fact managing your life. You must take care of this, your most precious gift. Ben Franklin said it best when he said,

"Do you love life? Then do not squander time, for that's the stuff that life is made of."

As you are mastering time management, at the same time, you begin to take full control over your business, future, and your entire life. This book will give you everything that you need to master the skills of time management in your business. As you are reading along, imagine how these ideas can be applied to your business immediately. Remember to make notes of the key points. Feel free to read this book over and over until you are able to internalize the ideas and remember it all permanently. After all, one of the most important aspects of learning is spaced repetition.

By mastering the skills of time management, you are preparing for an work at home business with increased efficiency and great success. It will make you feel like a new person, with a completely new perspective on business and life as well. You will be able to take total control and get more done in your home business than you ever imagined was possible.

1USE YOUR MOTIVATION

If you are like most businessmen and women of today, your motivation seems to have its highs and lows as your focus moves from one business project to the next. There is no doubt that you are ultimately interested in business, but many find it difficult to stay focused on a single business interest and fail to stick with one activity for any length of time. This is primarily due to the fact that an individual's patience tends to have its ups and downs, and interests change almost daily.

Similarly, others find themselves struggling through the same tasks repeatedly watching the clock, praying quitting time comes quickly. Now, if you are in a good mood, you may find some tasks just stimulating enough to make them enjoyable, however, the occurrence is rare. When your tasks do not match your moods, it can be difficult to make it through the workday.

When you run your own home business, you have more freedom than you would ever have working for an outside employer. The biggest benefit is that you can work on whatever you want, whenever you want. Your days are random, changing with your mood, but you still manage to get things done.

The key is to use your motivation and go where it takes you. For example, you turn on your computer Monday morning and find out that a major client is looking for a new slogan for their campaign. All of a sudden, ideas begin to come out of nowhere, as you are motivated to work on this project. Whereas that client whom you have submitted work to repeatedly, only to have it sent back because they change their mind, does not motivate you quite so much. You can come back to that one when you have ideas that are more productive; no sense in wasting time that you could be using to work on more interesting projects for the time being.

Clickbank Marketing Secrets MRR Ebook

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Practical Mentalism Video Course

ClickBank is one of the granddaddies of digital product affiliate marketing. Whether you are selling books, software, graphics, packages, or anything else that could be downloaded, ClickBank paved the way for affiliate marketing in that space.

In fact, throughout the years, ClickBank has spawned a large number of competitors, but nothing can beat the original. Make no mistake, if you want a niche site or have access to niche traffic, ClickBank is a good source of great selling books, software or other digital products that can instantly be downloaded.

ClickBank, throughout the years, has built a solid reputation as an affiliate marketing platform. It has a very robust tracking system. It also has a wide range of products. This is its biggest attraction.

While there are specialized affiliate marketing programs like MarketHealth, if you are looking for an affiliate program that offers digital products across a very wide range of niches, you can't go wrong with ClickBank. It is a tried and proven platform that's been used by thousands upon thousands of affiliates throughout the years.
This book teaches you how to market ClickBank products the right way. I'm not going to teach you basic affiliate marketing, nor am I going to tell you how ClickBank works. Instead, I'm going to teach you how to market affiliate products from ClickBank the right way.

Believe it or not, most ClickBank affiliates struggle. They really do. In many cases, they cut their teeth on ClickBank before achieving success with other programs.
The reason too many people struggle with ClickBank is because they do not know how to market products the right way. While the fact that most ClickBank affiliates struggle is unavoidable, this book teaches you NOT to be one of them.

Chapter 1

Your ClickBank Success Depends on the Niche You Choose

If you want to succeed with affiliate marketing, you must first build your business (and it is a business – it is not a hobby!), you have to build it on the right niche. A niche, of course, relates to the category of topics or problems that the products you are promoting solve. That's what a niche is.

Unfortunately, failed marketers choose niches the wrong way. First, they go for niches based on a hunch. They have a "gut feel" that a niche is "hot" or "awesome."
This is a serious problem because even if you think something is great, it doesn't necessarily mean that your target audience members will share your impression. There might be a big disconnect between what you think about a product and your intended audiences.

Failed marketers also choose niches based on popularity. When you go on ClickBank, you can search for existing products based on keyword relevance as well as gravity. Gravity measures how fast a particular product is selling.

Too many ClickBank affiliates select solely based on gravity. This is a serious statistical mistake. It really is.

Why? Let's say you have ten affiliates all promoting the same product. Nine of them suck, but the tenth affiliate marketer is selling this product all day, every day. Due to the huge amount of sales generated by that one affiliate, the gravity score for that product is going to look distorted.

If you're just going to go with how that fast that product is selling, you may be given the impression that you're looking at a slam dunk. Unfortunately, you find out in the worst way

possible when you start selling that product that you're actually like the nine other affiliates who suck at selling that product. Do you see how this works?
You can't just go based on popularity. You have to look at the big picture. You have to consider other factors.

Finally, failed ClickBank marketers struggle because they simply copied somebody else's model. Don't get me wrong, if you know what you're doing, copying somebody's success can lead to your own success. I have no problems with copying.

What I do have problems with is when you copy blindly. Unfortunately, this is precisely what these struggling or failed ClickBank marketers do.

How Winning ClickBank Marketers Choose Niches

Now that you have a clear understanding of how failed marketers choose ClickBank niches, let me tell you how successful ClickBank marketers play the game. First, they find traffic. This is very important. You must determine whether a niche has demand or not.

This is the first question you need to ask yourself: Is there an existing demand for this type of product? Put in another way, do the problems that these products solve get enough interest on the internet? Are people willing to buy solutions to these problems?

Next, successful ClickBank marketers figure out how other existing marketers market that product. They don't start from scratch. They don't trust their gut instincts. They don't follow their hunches. Instead, they look at what already works. They look for objective proof that the promotion model set by a competitor succeeds at some level or another.

Third, successful ClickBank marketers create a value-driven marketing platform to promote ClickBank products. They don't just post content, they don't just blast out links, they create an integrated system that markets many different ClickBank products over time.

Usually, they use a mailing list to do this. They attract people based on content, get people to sign up to their mailing list, and then they send useful information alternating with promotional offers. Eventually, the list pays for itself and much more.

Finally, successful ClickBank affiliates use a 3-layer conversion system. This is a highly effective content marketing system that markets to people in a way that doesn't offend them or turn them off.

I'll describe this in more detail in the next chapter. What's important is that you understand that you're going to have to use high quality content to deliver value to the lives of people you are trying to market to.

Happiness Starts With You MRR Ebook

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Introduction

We go through life doing our best to reach our dreams and our goals. We think that once we’ve achieved success, we’ll finally be happy and at peace with the world. This may be true. However, the simple fact is that not everyone’s going to end up successful. Only a small minority will reach the pinnacle of wealth and power. Most of us are going to get stuck living mediocre lives.

So, the question is, does that mean only a small percentage of people are going to live happy lives? Are the rich, powerful and successful the only ones with the right to be happy?

The answer is, fortunately, no. You need neither money nor power to have a happy and fulfilling life. After all, happiness is a state of mind.

You can have all the money in the world and still be unhappy. On the other side of the coin, you can have no worldly possessions but still live a very happy life.

In this in-depth guide on happiness, you’re going to learn that your happiness isn’t dependent on money, career, or status in life. It starts with you.

Chapter 1: The Road To Happiness

“The most simple things can bring the most happiness.” -Izabella Scorupco We all have different definitions of happiness. What might make you happy may not be a source of happiness for other people. What others call their source of joy and fulfillment, may be a source of disdain for you.

For instance, many may say their happiness comes from their families and their good health. For others, it might be their jobs and their careers. For some, it’s their wealth and their social standing in the community. For more than a few people, tasty food and drinks light them up like no other. And the list goes on.

With that said, researchers have long debated on a single definition of happiness. This is because there are far too many factors that affect and contribute to a person's happiness. The consensus, however, is that “happiness is the state of being happy.”

I know this definition still seems a bit vague, but the point is that happiness is a mental state that reflects the range of emotions you encounter on a daily basis. It defines how you view your life, that is, whether you’re satisfied or unsatisfied with your quality of life. If you’re dissatisfied, then obviously, it means you’re not happy. However, if you are, then good for you!

Now the thing is, just because someone’s happy doesn’t mean they’re going to be immune to negative emotions. Nothing can be further from the truth. Happy people still encounter trials and challenges, but they deal with these differently than unhappy people would. This is what sets them apart from the rest of the population.

Happy people aren’t deterred easily. They’re less susceptible to negative emotions. They don’t allow others to walk all over them. Their happiness is contagious, and people naturally gravitate towards them. You’d know a genuinely happy person when you meet them. They can literally light up a room just by being in it.

No matter what your personal definition of happiness is, this simple truth remains: we can all use some more happiness in our lives. The world will be a much better place to live in if everyone on this planet radiates happiness.

Chapter 2: Figure Out Why You’re Unhappy

“Unhappiness is not knowing what we want and killing ourselves to get it.” - Don Herold

When you’re constantly feeling the blues and you can’t remember the last time you’ve felt happy and free, then you need to figure out why as soon as possible. Getting stuck in an unhappy state is obviously not ideal for any sane person as unhappiness can quickly spiral into depression. Hopefully, it isn’t too late. Here are a few questions you can ask yourself to figure out what’s causing your unhappiness.

Are you doing what you want to be doing?

Ask yourself this very important question. If you answer “no,” then what are you doing about it? Are you taking any steps towards the job or career you want? Or, do you feel like you’re trapped in a day job you don’t particularly like, but you stay in it because it pays the bills?

For many people, this is a common dilemma. They know they’re not happy with their current jobs, but they stay in it year in and year out. They may not like it, but they feel like they have no other choice. Over a period of time, their day jobs become their comfort zone. They become afraid of pursuing their passions. If you’re one of them, then you need to figure out how you can free yourself to pursue your interests and your passions in life.

In the beginning, you probably didn’t have a lot of say in the matter. Your parents probably didn’t support your dream to become a musician or a professional athlete or an artist. They’ve probably heard horror stories of people who pursued their passions and ended up hungry and homeless. Since you’re too afraid to disobey your parents, you do their bidding and work at a job you dislike.

If this story sounds familiar, or if you’re still trapped in this position, then it’s time to do something about it. Can you not find a way to pursue your passion? What steps are you taking to free yourself of this trap? Your answers will hopefully help you see the light, so you can finally start pursuing the career that will make you happy. Are your thoughts making you unhappy?

You have a say about what goes on in your mind, that is, you have a choice about the kind of thoughts you allow to run through your head. You can choose to think positively, or you can choose the opposite. If you choose the latter, then obviously, it’s going to make you unhappy.

Of course, you can easily tell yourself to stop thinking negative thoughts. But this is easier said than done. We can bump our heads all we want, and the negative thoughts will still continue in the background. This is literally why some people go crazy. They hear voices, and they can’t stop listening to it no matter what they do.

Visualization plays a vital role in overcoming negative thoughts. But it’s also important to be self-aware and to pay attention to your thoughts.

Here’s a trick you can try right now: Every time you catch yourself thinking negatively, tell yourself to stop. Take a deep breath and imagine your whole body’s coated in oil and the negativity’s sliding off of you. With the negativity banished from your mind, you can then let your positive thoughts take over.

Are you aiming for perfection?

There are lots of things you can be aiming for – perfection isn’t one of them. Why? Because when you set perfection as your ultimate goal, you’re inevitably setting yourself up for failure. Not just any failure, but a catastrophic one at that, especially if you give it your all.

Instead of perfection, aim for something more realistic, like excellence, for instance. It’s still higher up on the achievement scale, but at least, it’s more attainable. Not a single one of us is perfect, so why aim for perfection?

Perfection is, to put it bluntly, overrated. When you aim for perfection, you set a bar so high that when you make a single, tiny mistake, it can cause everything you’ve worked so hard for to crumble.

When you aim for excellence, however, you give yourself a fighting chance to succeed. You’re not going to be scared to go out there and make a fool of yourself because you know your chances of making it are good. You use your mistakes and your failures as learning experiences.

And the other benefit of aiming for excellence? You’ve always got some more room to grow! You can be the best performer at work, in school, or your sport, and still have the opportunity to do an even better job next time.

Once you’ve figured out why you’re unhappy, you’ll be able to move forward and finally be on the path to creating happiness in your life.

60 Minute Profits PLR Ebook

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Introduction

Are you looking for a fast and easy way to make money online? 

If you’re anything like me, you’re probably fed up with the guides that tell you how you can generate instant profits online, only to be directed to ridiculous survey sites that pay pennies per hour.

You’d be lucky to be able to buy a cup of coffee with that nonsense!

Thankfully, there really are legitimate ways to make money online that don’t take a lot of time, and in most cases, very little to no upfront investment. And that’s what this special report is all about.

I’m going to save you a lot of time and trial-by-error by focusing on the one instant income opportunity that has not only worked for myself, but countless others and condensed everything into this short report.

Are you ready to start making money in 60-minutes or less?

Let’s begin!

Instant Commission Networks

Have you ever heard of instant commission networks? These are marketplaces that will send you payment via PayPal instantly for every product you sell.  

It’s one of the most exciting opportunities online and one of the easiest, especially if you have any experience with affiliate marketing, or you already own a blog, website or mailing list.

Regardless, even if you’re a complete beginner, you can still take advantage of these instant cash avenues just by following a few simple steps.

Here’s a quick breakdown of what you’ll need to do:

Create accounts at http://www.JVZoo.com and http://www.WarriorPlus.com

These are two of the bigger instant-commission marketplaces so you’ll want to focus on at least one of these.

The idea behind them is a very simple one:

Choose products that you’re interested in promoting.
Apply to become an affiliate. Quite often you’ll get accepted in minutes.
Set up campaigns to promote the products.
Earn money instantly, sent to your PayPal account!

Of course, there’s more to each step and that’s what we’ll cover in this guide.  Let’s begin by setting up your accounts on both platforms. 

The key is to fill out your profile completely, especially on Warrior Plus. You want to be attractive to those who are considering you as an affiliate, and while you won’t have any stats to back up the fact you can sell products, a complete profile will make it easier to get that approval.

If you have a website, blog or social media presence, you’ll want to include those links in your profile.  It will help potential partners quickly approve you, and will demonstrate that you have at least some experience building accounts, profiles and have a bit of knowledge with online marketing.

If you don’t have any of those things, no worries! You’ll still be able to get approved for a variety of products on both JVZoo and Warrior Plus. However, you may be set on what is called “Delayed Commissions” for some of these products. This simply means that you won’t receive commissions instantly but instead you’ll be paid once the refund period is over.

Note that on JVZoo, you aren’t given the opportunity to add a bio, social links or even your website however with WarriorPlus, you’re able to create a complete profile page.  

In the next chapter, I’ll show you what kind of products to focus on so you can start making money quickly.

Choosing The Best Products To Promote

Choosing the right products is key to maximizing your affiliate income.  You not only want to focus on promoting products that are currently in demand, but you want to get on board during the early phase of launches.

Why is this so important?

People love launches. The hype, the buzz that’s generated throughout the process, and the excitement from others who share the products and discuss what they love most about products all fuels the launch. 

So, if you get in early, you’ll be able to get the most out of your marketing efforts.  You want to be ready to promote as soon as the product goes live, beating out competing affiliates who are also promoting it.

Makes sense, right?

You’ll always make more money promoting an active, and current launch than you would promoting evergreen products that have been on the market for a long time.

This means you’ll want to pay attention to product launch calendars. This will tell you what upcoming launches are taking place so you can get prepared.  This report is all about making money in 60 minutes or less, so you’ll want to look at products launching today, if possible.

You can find out what launches are happening at http://www.MunchEye.com

Munch Eye has been around for years and is a valuable resource for anyone who wants to keep a pulse on upcoming launches, as well as a helpful calendar of events for vendors who may wish to launch their product on days where there’s less activity. 

Digital Empire PLR Ebook

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Introduction

If you’ve been looking for a fast and easy way to build a profitable online business, look no further than digital products.

When it comes to selling physical products, you’ll spend a lot of time and energy dealing with the complexities associated with shipping, fulfillment, inventory, and management. 

With digital products, you’ll never have to worry about any of that!

Not to mention ever-changing industries that can shift in favor of digital virtually overnight. Just think about the rise of digital music for example, versus those who still purchase CD’s. The same for the growing number of people who pay for streaming access to movies versus those who still purchase DVD’s.

Here’s a fun fact: digital sales surpass physical sales in many other industries as well!

Digital products are not only easy to create, but they can be easily replicated and turned into multiple product lines that fuel an unlimited number of sales funnels.

They’re also consistently in demand, easy to deliver, and if you never want to write a line of content yourself, you can affordably outsource everything!

So, the question is: what kind of digital products are the most profitable?

The answer is surprisingly a rather simple one:  any digital product that caters to a consistent demand within an evergreen niche market.

An evergreen market is one that consumers are interested in for years to come.  They aren’t based on a fad or current trend, but rather on fulfilling an ongoing demand from a loyal audience. 

These markets are filled with die-hard fans, or people who have a strong passion and interest in products and services related to the niche. 

So, it makes sense that when you’re considering what digital products to create, you should focus specifically on these types of markets!

In the first chapter, we’ll dive into the different digital product formats that are not only easiest to create and sell, but that people are actively looking for (and already buying!).  

I’ll then take you down the digital product rabbit hole where I’ll show you exactly how to gauge overall interest, demand and profitability of a niche before you even begin to create your products. 

This one step will maximize your chances of success because you’ll base your digital products on proven winners.

Later, I’ll show you how you can easily use existing content to create outstanding digital products that will sell like wildfire.

Are you ready to enter the insanely profitable world of digital product creation so you can set yourself on the path to success?

Then let’s begin!

Uncovering Digital Goldmines

When it comes to creating profitable digital products, you’ll want to begin by analyzing what is already selling.

This sounds like common sense, right? Yet you may be surprised at how many people overlook this step and go on to create digital products in formats that no one cares about.

For example, if you were interested in creating a course that catered to new self-published authors who were looking to build their social following, you’d quickly discover that most of those entrepreneurs are interested in eBooks, courses, reports and step-by-step video instruction. 

They want to read about the steps they need to take to grow their audience and connect with their readers’ base. 

They want to watch how they can find relevant keywords for their books, or build an author platform using Wordpress.

Most of them won’t be interested in software, audio, music, stock photos, or most web-based applications. That’s not to say that none of those people would prefer those formats, but the majority are interested in the other types of content and training tools.

So, you need to know your audience, and the easiest way to find out what they’re most interested in is by analyzing the types of digital products they’re already buying.

You can find your audience many ways, including:

Facebook Groups

http://Facebook.com/groups

This is a fantastic way to gauge overall demand of a niche.  By looking for groups that consist of active members who are avidly discussing the niche, you’ll be able to quickly find an unlimited number of hot niches and then qualify them. 

Start by searching Facebook using relevant keywords under the “Find Groups” tab.  If I were looking for groups pertaining to low carb recipes, I’d type in something like: “Low Carb Diet”, or “Low Carb Recipes”.

Look for groups that are active and include at least 1,000 members. While smaller, more segmented groups can also include profitable niches, when you’re just starting out it’s wise to focus on creating digital products that appeal to a wider audience.

Don’t spam the groups you join!  You’re there to gauge interest and to spy on conversations to determine what people are most interested in. So, pay attention to recurring questions and threads that include common, ongoing discussion. 

Facebook groups are a goldmine of helpful information that you can use to form the outline for your digital product.  

Pinterest

http://www.Pinterest.com

Pinterest is a great resource for those who are looking for digital product ideas that sell, or trend-influenced product categories.

With this social media giant, catering to over 180 million active monthly users, you’re able to follow popular boards that are focused on niches you’re evaluating to see what people are sharing and what they are saying about it.

You can begin by browsing Pinterest’s most popular topics here: https://www.pinterest.com/categories/popular

You can also use Pinterest’s general search to discover new niches, quickly gauging popularity based on the number of followers an account has or the number of re-pins (shares) on any given board. 

It’s an easy way to generate a quick snapshot of a potential niche’s overall demand.

Get Motivated For Success MRR Ebook

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Introduction

Who doesn’t want to be more motivated in life so we can accomplish everything that we want while still having the fire burning inside of us? This is usually easier said than done.

Finding your motivation is sometimes like trying to find an elusive unicorn, one that everyone is trying to get a hold of and only a few of the fortunate ones are able to accomplish this. However, this doesn't have to be the case.

Motivation is like a muscle, and it can be cultivated and pushed to grow and become much stronger with just a few simple applications and a few minor changes in your life. With the right positive changes in your lifestyle, you will benefit on many different levels, including psychological and physical, along with other areas of your life.

Just by making better choices for yourself, you are going to reap the benefits. This isn’t going to be easy. In fact, it is going to take hard work, and you will need to know what it is you’re doing.

By the end of this book, you will have a clear road full of obvious choices that you will be able to take for yourself when it comes to being the motivated and motivating person that you want to be.

Whether you are trying to get the most out of your time, inspire those around you, or lead your company to success, these tips will give you the motivation you need to succeed.

Chapter 1 – What is Motivation?

Motivation is the force that guides you to do what you do. It is the reason behind all of your actions. What you think, do, say, and act on is all inspired and originated from somewhere. Have you ever taken the time to ponder over the source of all that you do?

It isn’t just the actions, but also the repetitions of your actions that are driven by motivation. When you are motivated enough, you are able to accomplish your goals and achieve everything you’ve set out to do.

The word motivation is a derivative of the word ‘motive.’ Motive can best be described as the real reason behind everyone’s actions. It shouldn’t be confused with its cousin ‘intention,’ which is an entirely different concept. Here is an example to help you understand the differences between motive and intention.

Justin, who is in his thirties, and who has two kids to feed and a household to manage finds himself unemployed. Desperate, he turns to stealing from others. One day he crosses paths with a wealthy businessperson who is holding a large amount of money in this wallet. Seeing his chance, Justin takes out a knife and darts toward the man.

In the above situation, Justin intends to point a knife at the wealthy businessman and steal his money. However, Justin's motivation is to feed his starving children. Motivation is a bigger set than intention. It is the real reason behind all of our actions.

Therefore, in the above example, motivation can be roughly defined as the actual reason or push that made Justin take action and think what he thinks. We can conclude that motivation is a large version of intention that goes beyond our immediate wants or desires.

The origin of motivation has two theories, the Natural vs. Rational theory and the Content vs. Process theory. Let’s take some time to explore both to get a better understanding of what each says on the matter.

Natural vs. Rational Theories

Nature has given man excellent survival instincts. Because of this, whatever actions we take, whether consciously or otherwise, are ultimately aimed at helping us to survive, or also known as ‘making the evolutionary cut.’

On the other hand, through observation, skills, and experience, we have achieved the power of rational thinking and being able to make good decisions. These powers of the mind are not distributed equally among the population. Not everyone has the same footing when it comes to possessing rational-centric powers.

Advocates of each theory argue that it is their claim that wins over the other. Nature, while providing us with our survival instincts extended its application to getting motivated. One's motivations are derived from one's instinct to survive.

On the other hand, the rational theory advocates claim that everyone has their own set of skills depending on how much they have worked toward it. Motivation in such a scenario is derived from one's experiences and talents.

Marketing Predictions & Trends For 2019 PLR Ebook

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Introduction

Almost every marketer wishes they had a crystal ball so they could peer into the future and see what’s hot in the coming year. Unfortunately, most of us are not clairvoyant, but we can usually look at certain current trends and predict which will have staying power. We can also look at emerging technology and how it can be used to further our marketing mission.

In this report, we will be looking at what has happened in 2018 and how it will affect 2019. We will also look at the trends in tech, search engines, and technology and automation.

Top Trends in 2018

Live video

Live video has become increasingly popular. Seeing is believing for a target audience. They also like to feel as though they know the businesses that they are dealing with, and that they are run by real people who are not just out to make money. Looking inside the business and looking into product creation are just a few of the ways to build a relationship with your audience.

Instagram and Snapchat

These continue to grow in popularity, especially amongst 18- to 30-year-olds.

The Smartphone boom

The boom continues, with marketers trying to connect with their prospects in a range of ways, including text and apps.

The rise of chatbots

Chatbots are being used more and more to open and maintain a dialogue with customers, and deliver valuable marketing information.

Facebook Messenger

Facebook Messenger got a much-needed overhaul and marketing push. It is now a much more convenient tool and a handy chatbot if you set it up correctly to respond to trigger words.

Facebook lead ads

These can be one of the fastest ways to grow your email marketing list - provided that you use attractive images, write a good ad, and automate the process of adding the new names to your list to save time. It’s also good for generating leads for Salesforce.com and other customer relations management software.

Storytelling in marketing

Everyone loves a good story. Using storytelling in marketing offers a structure people are familiar with and leads to satisfied customers getting a vision of living happily ever after.

Influencer marketing

This is growing in popularity as more marketers try to connect with their target audience. Influencers with a large number of active followers could be the gateway to a lot more traffic and profits. Even if you pay the influencer to post your content to their followers, the return on investment can be considerable.

Remarketing

Small business owners are catching on to the wonders of remarketing. Facebook pixels are easier than ever to use to track customers from your site and try to convert them from browsers into buyers. Some marketers report a conversion rate as high as 75%. The secret? More customized, varied content, rather than the same messaging they have already seen and acted upon.

Google algorithm changes

The most recent algorithm (formula) change hit on August 1, 2018. Google states that it was intended to give credit to worthy sites that were not getting as much attention as they deserved. While it still looks like a lot of Wikipedia, there have been some changes in placements. As always, the best way to optimize your content is to write naturally. There will be a couple of changes coming up that will affect sites in 2019, and which are worth paying attention to. Let’s look at the landscape for 2019 next.

The Marketing Landscape of 2019

Some of the hot trends of 2019 will continue, while others will also start to take center stage.

Search engine optimization — not keywords, clusters

SEO will now be more about clusters, not keywords. This has been happening more and more in the last few years, but the algorithms are now being specifically set to look for groupings of words, not just isolated words.

Commonly referred to as semantic support, the algorithms will look at words in relation to one another to determine the meaning of a page and the relevance to a search query.

For example, the word "bachelor" actually has four different meanings:

* An unmarried man
* A person with a Bachelor’s degree
* A young knight
* A young male fur seal

If you see the sentence, "The bachelor lay on the beach," there is no clue as to which of the four meanings is intended.

On the other hand, if you say, "The animal behaviorists will be studying the bachelors on the beach at Peel for the next six months and determining their hunting and fishing patterns," then we know that the last meaning is intended. The other words give us clues so that even though the word "seal" is not mentioned, we can still infer it.

There are still arguments over short- versus long-form content. No one can agree on the ideal article or blog post length. Having said that, the longer an article is (650 to 700 words, for example), the more words will be clustered together, including "seal", and the more clues the search engine will get. About 500 words should be enough to get the point across if writers are really pressed for time and struggling to keep their site or blog updated.

Work At Home Moms 2 MRR Ebook

INTRODUCTION

You went to school and got your degree. You’ve spent years honing your skills and building a career. Now, you’re a mother and your priorities are shifting in a very big way. Still, thanks to today’s economic climate, your need to earn money remains.

Can you have it all? Can you be a full-time mother and still have a lucrative, rewarding career?

The answer is yes, if you learn how to bring balance into your life. One of the easier ways to have it all and enjoy a sense of balance is to strike out on your own and become a work-at-home mom. With your professional background, years of experience and determination, you can make it happen.

Shifting from working in the field or at an office to working at home is a big step, however. Before diving in to the prospect, it’s a very good idea to take stock in your chances to flourish at home. For some people, shining as a mom and excelling in the workplace requires a little separation. For others, the work-at-home gig suits them perfectly.

Once you decide if working at home is right for you, there will be much more to do. The next step you’ll need to take is to determine just what your prospects are and how to overcome some of the obstacles that will invariably stand in your way. Don’t worry; you can jump the hurdles with relative ease if you truly want to.

There are a variety of career opportunities for work-at-home mothers. If you don’t want to pursue your present field, you can transition some of your skills to another area of expertise. There are even some incredible places to turn for training or retraining, even from home, if something entirely new is desired.

Should contract work appeal to you, finding jobs won’t be a huge problem. The world is changing. Thanks to this, a lot of employers are offering part-time, short-term and even long-term jobs via the Internet. These are perfect for at-home workers.

Once you get started finding jobs, you’ll probably need to put a few other things into place. Questions about home offices, benefits and other technicalities are likely to arise. As you explore your opportunities, prepare your home office and set up a life that doesn’t involve being away from your child, this e-book is your guide.

Together we can make your dreams of working at home and still having time for your family reality!

IS WORKING AT HOME YOUR CUP OF TEA?

As you look into your child’s eyes, chances are the thought of donning a suit and returning to the office is a little staggering. Staying at home and working at home can prove to be an incredible experience for you and your little one. It can, however, also be a nightmare in the making. It all depends on how well you and your family can handle the transition. Some women and their families thrive better when work stays at work. Others shine in the home business setting. No matter what path you choose, as long as it works for you, it is perfect!

So, how can you go about determining if working at home really is your cup of tea?

First off, you’ll want to examine your financial situation. To successfully launch a career from a home office, it can help to have a little bit of breathing room financially. Keep in mind; however, by staying at home, you will also save yourself a little bit of money.

Beyond the dollar issues, there are questions you will need to ask of yourself and also your spouse and family members. To make a real go of a home business or moving your full-time career into your home, you are going to need to have the right personality to pull it off. Plus, you will likely need some serious support from family, as well.

Let’s take a look at a few of the things you’ll want to consider to help you decide if working at home is for you.

EXPLORING THE FINANC THINGS IAL SIDE OF THINGS

Working at home can prove to be very lucrative for many mothers. It might, however, require a little time to get a steady cash flow going. With this in mind, there are a number of things you’ll want to examine before deciding to dive in with both feet. Should you discover the timing isn’t quite right, don’t worry too much. You can still work on a home-based business on weekends or at night and try to build it up quickly so you can stay at home full-time in no time at all.
The basics to consider with finances include:

- Your Monthly Budget Take a good hard look at your monthly bills and just how much of a contribution you make. Do remove things from the budget that won’t be in place any more, such as childcare and commuting expenses. Now, keep in mind it can take a little time to build up a business enough to cover bills and other expenses. If your contribution is imperative for your family’s bottom line, check your savings. Do you have enough to cover your contribution for at least three months? Six or 12 would be even better. Is this base covered? If it’s not, consider transitioning into full-time, at-home work as you build up a nest egg to cover yourself. Getting on a slow and steady path in the right direction beats not getting on the path at all! With a little time and dedication, you can make the dream happen.

- Your Anticipated Additional Expenses Starting a business at home can cost you in upfront capital. In addition to making certain your family is covered financially during the transition, you will need cash for setting up an office, buying equipment, advertising, getting licensing and perhaps insurance and so on. It is possible to obtain a small business loan for these things and also to help cover you during the startup months. Keep in mind, however, that this will start your business out in the red. Sometimes it’s just better to save up and open the books in the black.

- The “Red Zone” Estimation Although you won’t be able to plan out exactly when your business will start making money to the day, you can put together a fairly sound estimate. Be realistic here and do anticipate at least a three-month period for a good build up. This will help you determine how much padding you need in your bank account to remain comfortable as you build your business.

The financial side of things can be a very big consideration when you choose to stop working in an office and transition into your own business. Do make sure you have your bases covered. Some of the options that can help you include loans, grants, savings or even just starting out as part-time with the business in order to build it up. Money, however, isn’t your only concern to deal with.

Work At Home Moms MRR Ebook

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INTRODUCTION

It doesn’t matter whether you’re fed up with working outside the home or you’re just ready to make some extra money, the opportunities available for work-at-home mothers can prove incredible.

If you’re holding back out of fear that your skills aren’t honed enough to turn dreams into reality, relax! Even women who lack degrees or high-priced “career skills” will find there are plenty of options for launching lucrative home-based businesses. It’s also possible to land actual on-staff jobs working for others out of a home office. Telecommuting is becoming more common than you might realize. You might even be able to sign on as a contract worker or freelancer with companies all over the world.

The truth is you don’t necessarily have to have a specific skill set in place to work at home. There are workarounds to overcome almost any stumbling blocks that may stand in your way. There is no reason to get discouraged!

Diving into the prospect of working at home can be an incredible decision to make for you and your entire family. It does, however, require careful consideration. Working at home can be a wonderful experience, but it’s just not for everyone.

In this book, we’ll discuss the things you’ll need to consider to have a successful go at it. There are some ways to tell if working at home really suits your style and some benefits and pitfalls that are smart to explore before moving full steam ahead to start an at-home career.

Although obstacles will present themselves – especially for busy mothers with hectic schedules – there are ways to squash almost all of them. There are techniques, tips and ideas for facing adversity head on and winning that can help put you on the road to success.

One of the keys to success with an at-home venture is selecting the right field to work in. The opportunities out there can be a little staggering, however. Exploring all of the options carefully and how they might fit into personal lifestyle should be a top priority before selecting a path to take.

It doesn’t matter whether you’re planning to become an entrepreneur of some sort or you want to work on a freelance basis, there are a few nuts and bolts items you’ll also want to consider, as well. From obtaining any necessary training and finding jobs to how to set up a home office, we’ll discuss what you need to know to turn your work-at-home dreams into reality.

HOW TO TELL IF WORKING AT HOME IS RIGHT FOR YOU

You love the idea of being able to work at home and relish the notion of spending more time with the family, but you’re just not sure this is the right road for you. Don’t sweat it – you are not alone in your doubts. Just about every woman who has ever launched a successful at-home career has faced them. Still, it’s smart to be sure.

Working at home does require a lot of dedication, discipline and patience. It’s just not for everyone, and that is perfectly okay. There are a few things that should be carefully considered if you’re intending to become a work at home mom. Even if you are a stay at home mom, adding a career into the mix can change things a bit. To make sure you’re going in a good direction for you, it is important to review such things as finances, family support and your ability to cope with the prospect of working at home. Some moms thrive in this situation, but others wither.

FINANCIAL POSITIONING MATTERS

If you’re planning on leaving a paying job to work at home, having a good handle on your finances will be a must. In most cases, it will take some time to build up a business or freelance venture enough to replace a workaday job. Beyond the capital needed to launch the business, you will also need a nest egg to cover the startup period.

How much money to set aside will be dependent on a number of factors, including:

• Your monthly bills Understand just how big your contribution is to the family’s budget on a monthly basis. Make sure to have figure covered for at least a few months. Three months can do the trick, but it’s a conservative (and safer) choice to shoot for six to even 12. Keep these figures separate from what you’ll need to give your business venture a fighting chance as success, as well.

• Anticipated extra expenses Establishing a business at home can take a little upfront capital. Beyond what is needed to cover the family, you’ll also want money for equipment, marketing, licensing and so on. A small business loan might work in some cases, but for many at-home operations, you’ll be on your own with startup costs.

• Projected “red period” While business plans might not always pan out exactly on schedule, have a good understanding of your particular venture’s anticipated period of running in the red. You’ll want to make sure you have the money available to cover this period and keep growing the business. Be realistic here.

If finances are standing in your way, consider seeking out loans, activating a savings plan or just working at your business part time at first. There are ways to make your dream happen even if the cash isn’t available as quickly as you’d like it to be.

FAMILY SUPPORT IS CRUCIAL

Going into an at-home work venture without solid family support for the idea can prove to be a huge mistake. If family members do not understand that work time is important or that work calls shouldn’t be interrupted with blaring rock ‘n’ roll music from a teenager’s room, than an uphill battle will need to be fought.
To make sure your family is onboard, ask yourself these things:

• Have I discussed the idea thoroughly with all family members? If you haven’t, you will want to do so. Making sure everyone who is old enough understands that just because you are home doesn’t mean that working hours are any less important is vital for your chances at success.

• Will older family members provide backup during emergencies? Work at home moms still need to attend meetings, meet deadlines or get out and network. When the need for serious focus time presents, it is imperative to have someone who can step in and take care of childcare and/or household duties.

• Will family members pitch in? Just because you’re working at home doesn’t mean you can or should handle everything. It will help you immensely if family members will pitch in with chores and do their part to make sure everything in the household flows smoothly.

Charity Fundraising Personal Use Ebook

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Introduction

Charities are non-profit organizations (NPOs) that choose to make the world a better place. They concern themselves with the common good, social health and well-being, and other philanthropic endeavors. Because charities exist in a number of fields, just about everyone can find a charity to support that mirrors their values and ethics. Since charitable organizations depend on fundraisers as their main source of revenue generation and there are so many charities, there is a lot of competition for donation dollars.

That is why the dedicated employees and volunteers for charities work so hard. They understand they are up against so many other similarly motivated business entities and devoted workers, so they are always looking for any edge that can make their fundraisers a success. That is what this guide is all about.

Many fundraisers target everyone, but it is important to target your ideal prospect. This raises the amount of the average donation or sale and also improves the chances that the giver will get involved in future fundraisers. In this report, you will learn why it is important to establish a fundraising timeline, and why you absolutely must add incentives for potential donors to boost your donation rates.

Recurring donations are covered, as well as why you don't want to spend too much time in this electronic age attempting to raise money over the telephone. Crowdfunding and mobile giving are two aspects of charity fundraising that should not be overlooked, and planning for donor retention is essential to make future fundraising efforts successful. You will learn these and other proven practices for running a successful fundraiser in this guide. If you are having a hard time coming up with ideas for fundraisers, we have listed several low-cost, high-return campaigns that routinely make good money for charities in any field. Let's get started making your next donation drive a hit by covering why it is important to focus your efforts on a niche audience, rather than anyone you meet.

Identifying Your Perfect Prospect

It is harder to sell ice to Eskimos rather than someone in Florida. That is probably not earthshaking news to you. It is difficult to sell or even give away something if the demand for that product or service is very low. Eskimos and other inhabitants of northern polar regions need only step outside their front doors to see all the ice they could ever need. Folks in hot and steamy Florida pay good money for bagged ice nine or ten months out of the year.

This is a simple example of why it is important to identify those people that are more likely to support your fundraiser rather than targeting everyone and anyone you encounter.

Fundraisers can be time-intensive, difficult, and cost a lot of money. It only makes sense to maximize the amount of money you create with each donation while simultaneously working as efficiently as possible. Identifying good donor prospects keeps you from wasting valuable resources and time, so let's take a look at a few things you need to keep in mind before you target potential donors.

Create Your Donor Prospect Avatar

An avatar is a profile of the perfect prospect you could possibly encounter. What does he or she look like? Is this person a woman or a man? The age, gender, interests, income level and other demographics of this avatar need to be considered. It probably comes as no great surprise to you that a homeless pets charity may attract the attention of interested donors which look different from those people who prefer to give their donation dollars to disaster relief funds.

This is why your development team needs to brainstorm and flesh out the details of your perfect prospect. When you try to sell hamburgers to meat lovers rather than vegetarians, you're going to be more successful.

Not Everyone Has the Same Capacity to Give

If your charity has been around for a while, you no doubt know how much money you need to generate on average from each donor for you to hit your revenue target. This is important to know, because although someone might love your organization and really want to contribute, that individual may not have enough expendable income to get involved. This doesn't mean only targeting wealthy prospects. As you know, any and every gift is accepted with welcome arms and heartfelt thanks. It does, however, mean spending most of your fundraising efforts targeting individuals that have shown a propensity to donate at a high level in the past, or that at least have an income level high enough to make for a potentially substantial donation.

Look in Your Own Backyard

Your volunteers and employees are an excellent referral source of highinterest donors. After all, people spend time with others like themselves. Those that work so hard to make your charity a success spend time with and talk with people that have similar interests. This means that offering your fundraising staff incentives for referring donors could be a low-cost or no-cost in-house way to contact high-interest prospects.

Establish Your Timeline and Financial Target

Successful fundraisers have targets. They know when they are going to launch their fundraiser, they prepare in advance, they have dedicated waypoints along the way where they check their progress and make changes, and they keep in constant contact with their team members.

Some charities take a less detailed approach. They know it is that time of year again for their annual fundraiser, so they contact previous donors, get in touch with their volunteers and tell their staff. They do a little advertising and reach out to social media, and when the end date for the fundraiser rolls around, they haven't hit their target.

They say that the devil is in the details, and this is the case with the successful fundraisers. You absolutely must establish a timeline that has more than just a start and end date. How much money do you need to raise? Add 20% or 30% to that figure and make that your revenue target. Begin advertising and getting the word out through your collection staff at least 30 days in advance of your fundraiser launch date. Email your donor and prospect lists.

The more detailed you can make your fundraiser the better your results will be. This includes continually checking your donation level and letting everyone know the financial targets you are aiming for each day and week. If you hold an annual fundraiser at the same time each year and run it for the same duration, you often find you get better than usual results because your prospects and previous donors know when to have money set aside to help you hit your revenue target.

Incentivizing the Give

It used to be that charitable organizations would simply ask for donations to help them reach their revenue targets. They would wax eloquently about what their charity was providing for the community and how the prospective giver could help make the world a better place with their donation. Since that was away most charities pursued funding, and everyone was doing the same thing, people were used to this type of approach.

Then something smart happened.

Someone down the line decided that if they could give a donor something of value in return for their donation, they would probably make more money than using the old school nothing-for-something approach. The groundbreakers who began incentivized fundraising understood that people give to charities for altruistic reasons. They also understood that just about everyone likes a good value, so if a donor could receive feelgood rewards and a high-value product or service for a donation, this would improve the amount of money raised while also connecting with a charity supporter that could do some free word-of-mouth advertising for them.

This is why you absolutely must offer donors a real incentive for giving. Some charitable organizations have pretty tight pockets when it comes to financing their fundraisers. They want to spend as little money as possible purchasing the products and services they will be giving to each donor that makes a monetary gift. This is a viable concern for charities that don't have a lot of money for this stage of the fundraising process.

While this may be an issue in some instances, charities need to understand there are plenty of companies that don't require an upfront purchase from NPOs and charities. They will offer coupon booklets and sometimes physical products or services the charity does not have to pay for on the front end. All the charity does is promote a company that has something to sell, and whenever a referral ends in a sale, the charity gets a flat referral fee or commission percentage.

Offer a Recurring Option

A lot of people may not be able to give $50 or $100 at one time, but they can easily afford $5 per month. You are missing out on a lot of potential donor money if you only offer one-time donations. The recurring model can often bring in more money per donor per year because it is easier on the pocketbook or wallet of the person making the donation.

There is another reason the recurring monthly or quarterly donation model works. People are creatures of habit. Once they have made a few recurring donations to your charity, this becomes a part of their regular financial activity. It begins to seem abnormal to them if they do not give when expected. Set this recurring option up on an auto-debit feature for your donors and the results will be better still.

Telephone Fundraising is Dead

Stephen George is a fundraising expert. He has more than 30 years of experience running fundraisers for charities and other NPOs. He has worked with organizations like UNICEF and the NSPCC and currently serves as the vice chairman for the United Kingdom's Institute of Fundraising. He advises charities to adopt a digital platform if they expect their fundraisers to be successful.

George points out that the telephone used to be the go-to money generator for fundraisers. There were of course radio and billboard advertising flyers and door hangers, and other types of marketing techniques. By and large, though, it was the telephone that generated the most money for charities during their fundraising efforts. Times have changed.

The veteran fundraiser points to statistics which show that in 2015, 93% of donors polled stated they used their tablet or smartphone to make a charitable donation. Before you believe this was a study probably slanted towards the younger crowd, think again. The heavy prevalence towards mobile donations showed in all age groups, even those over 65 years of age.

This means creating a fundraising website or blog is a must-do activity. Your charity probably already has a website, and adding a blog dedicated to your fundraisers is essential for success. Over time Google and other search engines will index the pages of your fundraising blog, and you will eventually receive free, laser-targeted donor traffic. Considering the 93% mobile giving statistic research firm Dunham + Company uncovered that Stephen George referred to, you must also make sure the experience is easy to give on a mobile device.

This doesn't mean you should abandon the telephones. Some older prospects have become used to the telephone fundraising pitch after several years of making donations that way. The move to digital and mobile means you should be tracking how your donors give, and where the largest dollars per donation originate. You will probably find that people who give on a mobile device may not deliver the largest dollar per donation figures, but they will undoubtedly provide the most significant overall amount of your donation dollars.