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Create A Successful Marketing Plan From Scratch Resale Rights Ebook

Introduction

Marketing plans are an imperative part of starting any business. They are used as a blueprint for mapping out the manner in which you will be able to achieve your business goals.

A marketing plan is not only necessary for new businesses, as it can be used to help existing programs incorporate the strengths their company currently enjoys in an effort to implement necessary changes or improvements.

A marketing plan can be implemented for a new product or service in which case it is meant to pull together all of the needed elements for an effective marketing start. It is important to have a marketing plan so that you can determine where you are, where you are headed, and how you will get there. It is especially important to have a marketing plan so that you can submit it for things such as loan considerations.

As a whole, you should see your marketing plan as a process for which you have a team whole goal is keeping it simple, developing a time--frame, providing feedback, implementing necessary revisions, and remaining consistent with the mission statement.

The Why

Reason for Having a Marketing Plan

Your marketing plan is a small subsidiary of your business plan. The business plan is responsible for spelling out what your business does and does not do as well as the ultimate business goals. It is more than merely marketing as it discusses your locations, financing, staffing, and strategic alliances. It also includes your vision.

Overall, think of the business plan as the cornerstone for your business. For new marketing or business measures, you need to alter the business or marketing plan. Your business plan should encourage an environment where your marketing plan can grow, thus both should reflect well on one another.

Components

There are many components to a marketing plan. The first component is a mission statement. Following this should be an executive summary. After the executive summary should be an internal or external analysis. You should include objectives after this point, followed by marketing strategies. Once you have determined your marketing strategies you should identify your resources, an implementation plan, a marketing budget, and evaluation methods.

Mission Statement

The mission statement should contain a clear description of the organizational identity, for what the business is meant, as well as which results your organization seeks.

The mission statement should do more than just describe who is a part of the organization. It should reflect upon the internal and external perception in a manner which is understood by all.

The mission statement should speak to what drives the organization and how things are accomplished within the organization. Overall, the mission statement should be simple.

Executive Summary

The executive summary acts as an overview which is readable and concise and summarizes the main objectives of your marketing plan.

The internal analysis provides the background of the company, the current states, future directions, current resources, as well as the strengths and weaknesses of the company. The external analysis includes the economy, the demographics, trends, competition, and target markets. As far as opportunities and threats are concerned, you should understand that the environment will produce both. You should estimate the probability therein based on severe to not severe, as well as likely to very unlikely.

The Executive Summary should be brief, a single page, and located at the front of the marketing plan. It should use short sentences, bullet points, as well as bullet points for the major issues. It should spell out what someone reading your marketing plan needs to know in order to make sense of it all.

The summary should provide readers with a concise description of the upcoming plans for your company while also boiling down your main thoughts. Generally, this summary is written after the completion of the marketing plan.

Competition

You should also list who your competition is, what their products and/or services feature, their pricing, their packaging, and their promotion. You should list the strengths and weaknesses of your competitors and how you are different.

The customers and target markets section should include the current and potential customers, the requirements of the customer as well as the market clusters.
For the marketing strategies you should include the customers, target markets, programs, services, packaging, pricing, and promotion.

Implementation Strategies

The implementation strategies should include the steps, responsibilities, deadlines, and budget. The marketing budget should include the advertising, media, direct mail, databases, printing, production, and possible mailing.

When you are evaluating your market plan you need to understand your success measure, the completion of action dates, accomplishment of goals and strategies, the results, as well as new customers, repeat customers, the average size of your contracts, and revenue.

Size Matters

The size of your marketing plan is dependent upon the size of your company. If you run a small company, you can generally create a marketing plan that is no more than a handful of pages, whereas a large corporation might have a marketing plan that runs over one hundred pages. In either case, the marketing plan should be placed in a binder where it can be referred to at least quarterly, but hopefully monthly. A section can be placed in the marketing plan for monthly reports on things such as sales and manufacturing for the sake of tracking performance as you follow your outline.

A marketing plan should cover the length of one year. This is because markets will evolve, people will change, customers will leave, as will people.

It is helpful to include a section in your marketing plan that addresses two or four year segments. Whether or not you do this, the majority of your marketing plan should address the coming year.

Development

You should make sure that you have a couple of months to write the plan before finalizing and publishing it, even if the marketing plan is only a few pages in length. The development of the plan is the hardest part. Executing the plan will bring with it challenges, but the biggest challenge is deciding what your company should do in the market and how to do it. Generally a marketing plan will begin with the first of the year or with the opening of the fiscal year if they are not the same.

Involvement

Everyone in your company should see the marketing plan. There are many companies who like to keep their marketing plans secret because they are ashamed of them, or they think that the information contained therein provides them with a competitive advantage. However, marketing cannot be done without getting people involved. Whatever the size of your company might be, you need to ensure feedback from every aspect of your company including finance, personnel, supply, manufacturing, etc…
Getting every facet of your company involved in the process is important for many reasons.

Part of having a decentralized company is that you can seek decision making processes that facilitate every member of the organization, in an attempt to ensure that all members feel as though they are a part of the organization.

By allowing every employee to contribute in some fashion or another, they all feel as though they are a better part of the organization and as such work harder to see projects to which they contributed through. Since our company is not facing a crisis, there is no need to employ centralized decision making.

Ez Html Basics Resale Rights Video With Audio

Announcing a Brand New 9-Part Video Course

"Finally, Learn the Basics of HTML Code So That You Can Edit HTML Easily - Even If You're A TechnoPhobe."

This 9-part video course is designed to show you how you can quickly and easily learn the basics of HTML so you can survive the online world.

If you want to set up any type of webpage or landing page, you absolutely must know HTML. The reality is that even if you are using visual HTML editors, you will still run into basic coding issues that often prevent you from moving forward.

Does that sound familiar to you?

You've been running away from trying to learn basic HTML code because it just looks too complicated, but the reality is that these problems will appear over and over again. Soon you will find yourself running in circles – frustrated!

Learning just the basics of HTML code will allow you to create hyperlinks that link to other websites, add pictures, format your fonts and text, and make your content far more search engine friendly.

Even when you encounter site builders or content management systems like WordPress, you will still need to know basic HTML code.

The truth is that compared to a lot of other languages, HTML is the easiest to learn.

So now is your chance - if you’ve always wanted to build webpages, but were intimidated by the code, this course will help you learn the basics so that you can survive and even thrive in the online world.

Introducing...

EZ HTML Basics

9 Part Video Course

Here's a list of this 9 part video series in more detail

Video #1: Introduction to HTML

In this particular video we are going to give you a quick overview of the video course itself. This way you know exactly what to expect. You'll also learn the basics of how HTML is structured, and by the end of this video you should fully understand why HTML is a lot easier to code, giving you the confidence you need to move forward.

Video #2: Hacking Without Knowing Code

In this particular video we will be covering the best WYSIWYG Editor. The reason being is that before I teach you some basic HTML code, I want you to be able to know how to use these user-friendly editors. This will build your confidence, which you can take forward into learning basic code. I'm also going to show you a super easy trick to hack your way around without needing to know HTML.

Video #3: Open and Close Tags

In this particular video you will learn the basic open and close tags. By understanding this concept and how HTML is structured, it will make more sense as you begin to dive in head-first.

Video #4: Headings

The first HTML code that we are going to start with is going to be heading, simply because you will be utilizing this within just about every single webpage that you edit or create. We'll talk about different sizes of headings and how to differentiate between them.

Video #5: Break Tags

Once you have gotten your feet wet with headings, it's time to move on to break tags. Break tags allow you to break up your lines.

This comes in particularly handy when trying to add line space between images or even text. In fact, when I look back on editing basic HTML, I realize that this is one of the most widely used tags you can learn.

Video #6: Basic Formatting

Let's move on to basic text formatting, which consists of italicizing, bolding, underlining, aligning, and simply making your text look good.

Video #7: Lists

There are two main types of lists - ordered lists and unordered lists, a.k.a. bulleted lists. So, in this particular video I'm going to walk you through step-by-step as we begin to create these from scratch. By the end of this particular video you should be confident enough to create your list.

Video #8: Image Tags

Another widely used tag is the image tag. You can call an image at any location with that, be it on someone else's website or even your own. Checking an image is another very important HTML code because you are likely to run into it very frequently. You can also make your images search engine friendly by utilizing what we call alt tags. More on that in this particular video.

Video #9: Hyperlinks

One of the most common tags that you will run into is the hyperlink. This is a link that you create that will link to an internal link within your site or to an external link on a different website. This allows you to send a visitor to a different website. Once you conquer the hyperlink then you should feel more confident simply because you can use these tags within WordPress or any other content management platform, and anything that reads HTML.

By the end of the video course you should feel confident enough that you can go out into the world and edit existing websites without having to hire an expensive coder.

Grab this video course now so you don’t ever have to worry about whether you can get past technical webpage roadblocks again!

Become A Fitter And Better You Resale Rights Ebook

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Today’s Concerns about Wellness and Fitness

In this wonderful age of enlightenment and advanced medicines, we should be some of the most fit, most well human beings. But, you will most often find the opposite is true. So how and why has this happened? The following report takes a look at all the components that must be present for us to be fit and well. We will examine all the necessary conditions that must be met in order for us to be fit and well. And some of the more creative, fun and unique forms that self-help and medicine have taken over the last several centuries.

As you read the following paragraphs, we’re going to walk through some of the more generalized areas of wellness, fitness and overall good health that each and every person should strive to attain. We’ll then move on to examining the various areas of individual concern, fitness, wellness, the mind, body and soul importance, and the development of good health practices. All of these areas are necessary for the whole wellness of the individual.

The Blissful Union of Wellness and Fitness

You pick up the magazines each day, and you’re bombarded with health and fitness information. Advertisements and articles that are designed to impart much needed information to the reader about the state of fitness and health in America today, and what we as responsible citizens should do. I want you to stop, and think for just one moment. How do you determine your current fitness and wellness levels? Does your regular doctor impart this information as you visit, does he inquire each time you go if you believe yourself to be fit and well? Probably not. Nor does he give you any method for determining the status on your own. Fitness centers abound in this country, and most are staffed with counselors who can test your fitness level. What about your wellness level? Are they one and the same? They are not one and the same, yet they rely heavily on each other to keep you healthy.

Thanks to the advances in modern medicine, the average person’s life span now exceeds seventy years. If you stop to think, that’s quite a long time to walk around on this earth. Along with the wonderful life expectancy increases, however have come the detrimental effects of overeating and unhealthy eating. It seems that as we advance in one area, we regress in others. This doesn’t have to be so, however. Reaching a place of responsibility, where we combine our physical health, with our wellness enhances those extra years of life.

Being fit and being well are totally different conditions. Your wellness rating is dependent upon your immune system, and what vitamins, supplements, and nutrition you provide for your immune system. Fit people can sometimes be unwell. And well people can sometimes be unfit. However, when you do combine the two, and use sound principles based on clean living, exercise, and healthy eating, you attain a state of equilibrium where you are both fit and well. It is comparable to the Chinese philosophy of yin and yang. The balance that must exist in the whole relies heavily on the balancing of the halves.

The wonderful state that is attained however, when we are both fit and well, is one of the joys of being alive. The energy levels that we experience are beyond compare, and the happiness we feel during our moments of physical triumphs, help us to put life in perspective. That’s an accomplishment we pass along to our children in the example that we set before them. We are true practitioners of the philosophies that we preach.

The example we provide for our family, our children especially, speaks volumes to them about their own responsibilities in maintaining their health. Being healthy is a true combination of wellness and fitness, body and mind. Our spirit, soul, or inner voice is a benefactor in this experience, also. Truly well and fit minds and bodies are better followers of their spirit, and spend more energy on the wellness of their spiritual aspect, also. Spirituality is a way of assuring ourselves of a renewing, and rebirth of ourselves as caring humans. Wellness encompasses our state of being, mind, and health. It is a condition of the whole. The joining of wellness and fitness in our life is a condition of the mind, body, and soul.

The Interchangeability of Wellness, Fitness and Health

As stated previously, being fit and being well are totally different conditions. Your wellness rating is dependent upon your immune system, and what vitamins, supplements, and nutrition you provide for your immune system. Fit people can sometimes be unwell. And well people can sometimes be unfit Most individuals do not take the time to completely understand the health advantages of being both fit and well. We read and absorb the information we’re given through the media and health organizations, without ever pondering if we’re receiving all the information we need, or simply the part that is profitable to be seen or heard. Fitness gyms need your monthly fees in order to remain operational. They have no real concern about the condition of your immune system. Physical fitness is a condition of the body alone. Hospitals and doctors need you as a patient in order to remain operational; they want you to know you need to be fit and well, but often leave out important pieces that affect your wellness and, therefore, your ability to be fit.

What about eating habits? What about vitamins? What role does our daily intake play in our health, our wellness, and our fitness? More than you have been lead to believe or understand. The body’s ability to remain well under anything other than ideal conditions is a direct result of the nutrition received on a daily basis. The mind’s ability to remain well is, again, a direct result of our nutrition intake. For instance, the human brain doesn’t develop well without the necessary input of protein in our daily diet You pick up the magazines each day, and you’re bombarded with health and fitness information. Advertisements and articles that are designed to impart much needed information to the reader about the state of fitness and health in America today, and what we as responsible citizens should do. I want you to stop, and think for just one moment. How do you determine your current fitness and wellness levels? Does your regular doctor as you each time you go if you believe yourself to be fit and well? Probably not. Nor does he give you any method for determining the status on your own. Fitness centers abound in this country, and most are staffed with counselors who can test your fitness level. What about your wellness level? Are they one and the same? They are not one and the same, yet they rely heavily on each other to keep you healthy.

The terms are often used interchangeably. Quite often someone will talk about their health, when they’re really addressing a fitness issue. Then you will encounter conversations where the word wellness is used to discuss a health issue. Because these issues are still new as far as the participating public is concerned, there will continue to be confusion as to the proper use of each term. It’s not so important that we use the correct term, just that we take an active role in our wellness, fitness and overall health.

The same is true when considering our quality of life, what role does our overall health and wellness play in the quality of our life?

The Quality of Life: Is Health Important?

As a matter of course, all responsible persons should take the time to educate themselves, and their children, about the benefits of healthy eating. Learning to eat for life in a health conscious way is one of the best guarantees for a long and fulfilling life. The quality of our lives is as important as the quantity to most individuals, but because of debilitating disease, we are often forced to make a decision and choose between quality and quantity.

Thanks to the advances in modern medicine, the average person’s life span now exceeds seventy years. If you stop to think, that’s quite a long time to walk around on this earth. Along with the wonderful life expectancy increases, however have the detrimental effects of overeating and unhealthy eating. It seems that as we advance in one area, we regress in others

The issue of obesity brings this debate to the forefront, what kind of quality life can someone who can barely walk because of their weight have? The first question I always ask, is how did we get here? How did we go from one of the most physically fit nations, to just wallowing in our weight? I believe the answer lies in our lack of education about the weight gaining process, and a lack of concern about our children learning how to eat and exercise correctly.

Today, we must determine how much nourishment we need, how much physical exercise we need, and how best to accomplish those ends. Calorie needs, nutritional needs, physical needs, and education about those needs now is information we should all understand, at least as it applies to our individual self. If you will visit your local doctor, library, or fitness center, there is massive amounts of information available to help educate and to help you make good health choices, no matter what the age group.

The question raised in the title of this article, would have a resounding YES as the answer. The life you choose to lead, no matter what your field of interest, your level of education, or your level of income, your life is tremendously affected by your health. Maintaining your health is one of the most important things you can do as an individual to enjoy what time you have on this earth. It is also one of the most important things you can do for you family. As we become an older population, and our life expectancy increases, do we want to become burdens on our children? Or de we want our time with our children in our retirement years to be something we and they have enjoyed?

There are so many things to do in life that allow us to enjoy the fruits of our labor. All of these options can be cut short if we haven’t taken the time to take care of ourselves.

Quality is as important as quantity. Education of the healthy choices we can make, making the right health choices, and then living life to the fullest should be the ultimate goal of every person alive.

Affiliate Marketing For Beginners Resale Rights Ebook

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Affiliate Marketing Introduced

Being in the affiliate marketing business is not that hard now with the Internet at your disposable. It is much easier now compared to the days when people have to make use of the telephones and other mediums of information just to get the latest updates on the way their program is coming along.

So with technology at hand, and assuming that the affiliate is working from home, a day in his or her life would sound something like this…

Upon waking up and after having breakfast, the computer is turned on to check out new developments in the network. As far as the marketer is concerned there might be new things to update and statistics to keep track on.

The site design has to be revised. The marketer knows that a well-designed site can increase sign ups from visitors. It can also help in the affiliate’s conversion rates.

That done, it is time to submit the affiliate program to directories that lists affiliate programs. These directories are means to attract people in joining your affiliate program. A sure way of promoting the affiliate program!

Time to track down the sales you are getting from your affiliates fairly and accurately. There are phone orders and mails to track down. See if they are new clients checking the products out. Noting down the contact information that might be a viable source in the future.

There are lots of resources to sort out. Ads, banners, button ads and sample recommendations to give out because the marketer knows that this is one way of ensuring more sales. Best to stay visible and accessible too.

The affiliate marketer remembered that there are questions to answer from the visitors. This has to be done quickly. Nothing can turn off a customer than an unanswered email.

To prove that the affiliate is working effectively and efficiently, inquiries would have to be paid more attention on. Nobody wants to be ignored and customers are not always the most patient of all people. Quick answer that should appear professional yet friendly too.

In the process of doing all the necessities, the marketer is logged on to a chat room where he or she interacts with other affiliates and those under that same
program. This is where they can discuss things on how to best promote their products.

There are things to be learned and it is a continuous process. Sharing tips and advices is a good way of showing support. There may be others out there wanting to join and may be enticed by the discussion that is going on. There is no harm in assuming what opportunities ahead.

The newsletters and E-zines were updated days ago, so it is time for the affiliate marketer to see if there are some new things happening in the market. This will be written about in the marketer’s publication to be distributed to the old and new customers.

These same publications are also an important tool in keeping up to date with the newly introduced products. The marketer has put up a sale and promotion that customers may want to know about. Besides, they have to keep up with the deadline of these sales written in the publications.

It is that time to show some appreciation to those who have helped the marketer in the promotions and sale increase. Nothing like mentioning the persons, their sites and the process they have done that made everything worked.

Of course, this will be published in the newsletters. Among the more important information that have been written already.

The marketer still has time to write out recommendations to those who want credible sources for the products being promoted. There is also time to post some comments on how to be a successful affiliate marketer on a site where there are lots of wannabes.

Two objectives done at the same time. The marketer gets to promote the product as well as the program they are in. Who knows, someone may be inclined to join.
Time flies. Missed lunch but is quite contented with the tasks done. Bed time….

Ok, so this may not be all done in a day. But then, this gives you an idea of how an affiliate marketer, a dedicated one that is, spends the marketing day.

Is that success looming in the distance or what?

The 3 Things All Affiliate Marketers Need To Survive Online

Now every affiliate marketer is always looking for the successful market that gives the biggest paycheck. Sometimes they think it is a magic formula that is readily available for them. Actually, it is more complicated than that. It is just good marketing practices that have been proven over years of hard work and dedication.

There are tactics that have worked before with online marketing and is continuing to work in the online affiliate marketing world of today. With these top three marketing tips, you will be able to able to increase your sales and survive in the affiliate marketing online.

What are these three tactics?

1. Using unique web pages to promote each separate product you are marketing.

Do not lump all of it together just to save some money on web hosting. It is best to have a site focusing on each and every product and nothing more.

Always include product reviews on the website so visitors will have an initial understanding on what the product can do to those who buys them. Also include testimonials from users who have already tried the product. Be sure that these customers are more than willing to allow you to use their names and photos on the site of the specific product you are marketing.

You can also write articles highlighting the uses of the product and include them on the website as an additional page. Make the pages attractive compelling and include calls to act on the information. Each headline should attract the readers to try and read more, even contact you. Highlight your special points. This will help your readers to learn what the page is about and will want to find out more.

2. Offer free reports to your readers.

If possible position them at the very top side of your page so it they simply cannot be missed. Try to create autoresponder messages that will be mailed to those who input their personal information into your sign up box. According to research, a sale is closed usually on the seventh contact with a prospect.

Only two things can possibly happen with the web page alone: closed sale or the prospect leaving the page and never return again. By placing useful information into their inboxes at certain specified period, you will remind them of the product they thought they want later and will find out that the sale is closed. Be sure that the content is directed toward specific reasons to buy the product. Do not make it sound like a sales pitch.

Focus on important points like how your product can make life and things easier and more enjoyable. Include compelling subject lines in the email. As much as possible, avoid using the word “free” because there are still older spam filters that dumps those kind of contents into the junk before even anyone reading them first. Convince those who signed up for your free reports that they will be missing something big if they do not avail of your products and services.
3. Get the kind of traffic that is targeted to your product.

Just think, if the person who visited your website has no interest whatsoever in what you are offering, they will be among those who move on and never come back. Write articles for publication in e-zines and e-reports. This way you can locate publications that is focusing on your target customers and what you have put up might just grab their interest.

Try to write a minimum of 2 articles per week, with at least 300-600 words in length. By continuously writing and maintaining these articles you can generate as many as 100 targeted readers to your site in a day.

Seo Domination Strategies And Tips Resale Rights Ebook

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Chapter 1 -- What Is Search Engine Optimization?

Search Engine Optimization (SEO) is used in all aspects of web marketing. You need to understand as much as you can about how SEO works in order to get the proper marketing of your website online.

When you use SEO in all of your content - both text and visual, you can draw more traffic to your site. In order to understand how to use SEO, you need to know why people use this type of marketing and rely on it so heavily in order to get the desired traffic to their website. SEO is what gets a website noticed in the search engines.

So what exactly is SEO? This sets up your text, photos and videos so that they are easy to find when someone is searching for them using the various search engines online. While it is often said that Google relies more on SEO content than Yahoo, which relies more on link building, the truth of the matter is that in order for a website to be discovered online, it must come up in the search engine.

For example, if you have a website that sells cooking appliances, you will want to make sure that you structure your site so that others who may be looking for the products you sell will be able to find it online. Those who are looking online for what you have to sell may do it in a number of different ways, although the easiest way for someone to find something online is to use the search engines. Most of the traffic to your website will come from search engine optimization.

You need to know which keywords will work for your website. These are the words or phrases that people will put into the search engine bars to receive the search engine results pages. Many people today are putting in longer phrases into the search engines to narrow down their search.

There are tools that the website owner can use to investigate the best keywords for their website, based on what they sell and what words potential customers are likely to plug into the search bars that will lead them to the site. In order to succeed at this, a website owner must not only know the concept of SEO, but also much about the target market, which is those who are most likely to purchase the products on the website.

If you are just starting out your website, or if you have a website up and running already, you need to know how to use search engine optimization in all facets of your marketing. While there are other ways to market your website and products without using SEO, the fact of the matter is that 60 percent of all traffic on websites comes from those who found the website in the search engines. These people are seeking out what you have to offer and are finding you online as long as you are accessible.

Once your site is search engine optimized, you can expect to get more traffic to your site from the search engines. People who may be interested in your site will find it easier if your website is search engine optimized. Most people use the search engines to find what they are looking for when they go online. By having your website optimized and easy to find in the search engine results pages, you can attract more traffic to your website through the search engines.

There are many internet marketing companies that will help you get your website search engine optimized and keep it that way. Some of the methods that they use to optimize a website include the following:

- Article marketing
- Blogs
- Press Releases
- Video ads
- Google ads

All of these can be optimized in order to incorporate keywords that will make the website appear in the search engine results pages or, in the case of Google ads, land them on pages where they are most likely to find people who will be interested in your website. The entire purpose of making a website search engine optimized is to make it easier for potential clients or customers to visit your site.

Those who may be interested in your products or services can only take advantage of them if the know about them and where to get them. You have, most likely, gone on line in search of something that you wanted to buy at one time or another. Chances are that you put the information into the search engine toolbar to pull up search engine results pages. You probably sifted through a few pages before you came up with what you wanted.

This is the basic concept of SEO. Those who understand how to use SEO to make their website more searchable and likely to come up in the first two pages of the search engine results pages are more likely to have clients land on their site.

There are probably many sites out there that offer you interesting information as well as products or services. Unfortunately, many of them are buried deep in the search engine results pages.

Most people, when searching online for something, will give up after going a few pages into the search engine results pages. In some cases, a search may produce millions of hits. Needless to say, you do not want to go through every one in order to find what you are looking for. Most people have neither the time or the inclination to do this.

This is why it is so important for businesses and others who want to have their website noticed make sure that they use SEO techniques in order to do so. By using SEO, a website will no longer be buried in the middle or at the end of millions of results. It has a better chance of getting to the front of the search engine results pages.

Chapter 2 -- Search Engines That Use SEO

Google and Yahoo are two of the search engines that use SEO. While there are those who say that both of them also rely heavily upon link building when it comes to page placement in the search engine results, both of them also rely heavily on search engine optimization. They send their search engine spiders and bots through the text to pick up keywords to help rank the page. The bots pick up both long tailed and regular keywords. Long tailed keywords are phrases that appear throughout the text and will be discussed in a later chapter of this book.

All of the search engines use SEO to some extent. While SEO is not the only factor that figures in to search engine results placement, it is a primary factor in this placement. Google, Yahoo, MSN and all of the other search engines all rely on SEO in the content to figure on placement in their pages. However, one search engine may rely on the SEO more than others.

If you do a search on Google, for example, chances are that you will pull up different results than if you plug the same keywords into the Yahoo search engine. Both of these giant search engines use SEO in order to determine rank, although they also figure in other factors.

One factor that figures heavily in the Yahoo search engine rankings (as it does in other search engines) is link building and page building. The search engine will rank a website higher if it has many links back to the site throughout the web. This is very prevalent with the giant information site, Wikipedia. You have probably noticed that this site often comes up when you are searching for information. That is because there are so many backlinks throughout the web that link back to this site.

When you are on a Wikipedia page, you will notice hyperlinks to other areas of the site. This large link network creates hundreds of thousands of pages that are all linked together to dominate the search engine results. In addition to link building, however, Wikipedia also uses SEO. If you study any Wikipedia article, you can pick out the keywords and see how often they are used.

Everyone who has a website online wants to make sure that they get their website noticed in the search engines. There are positive ways to do this and tricky ways to do this. Tricky ways are often called “black hat” techniques that can get a website banned from the search engines. This can be self defeating, so you want to be sure that you naturally build up your ranking in the search engines through the use of SEO and other strategies.

One way that you can naturally build up your rankings in the search engine is to properly implement SEO in all of the text that is committed to your website. You want to be sure not to use keyword stuffing, which is when you have too much of a keyword density in your text. You should have 2-3% keyword density for your text.

Youtube Your Way To Success Resale Rights Ebook

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Introduction

YouTube – You What?

Have you heard about YouTube.com? Maybe you are scratching your head, wondering, “What is it”?

Is it, a catchy name for a catchy service?

Is it a marketing tool?

Is it a website for novice filmmakers?

The answer is yes, yes, yes and then some. You see, YouTube is many things to many people, depending on how they use it and their purposes for its use. You can define the website’s purpose traditionally as:

“YouTube.com is one of the many Web 2.0 sites popping up on the Web. It is a “video sharing” website.”

However, YouTube.com, like many Web 2.0, sites is much more than a site allowing individuals to share video clips. It is a place for public commentary, a place where people can review the latest and greatest info products, a place where people can network and share common interests, goals, and opportunities.

The best part? YouTube.com is not too complicated to use, driving away hordes of novice users. In fact, the opposite is true. YouTube.com is easy to master. This website allows just about anyone to sign up for an account, upload, share video clips, and view other people’s video clips. Sounds neat, huh?

Just like many popular sites, registered members can rate videos, or find out how many times other people link to a video clip for their viewing pleasure. YouTube.com provides and publishes this information for your convenience, for its loyal fans. Have you heard about Netflix? The idea is the same. Netflix is an online video “store” if you will, like Blockbuster. Registered members can log in and rent videos sent directly to their home. They can also rate and review the videos they see. That way, the public has a better feel for what videos are worth watching (and whether there are some videos they shouldn’t bother with).

The site can also tailor its recommendations to you depending on how many videos you rate. The big DIFFERENCE between a site like this however, a static site, and YouTube.com, is using YouTube, and you can watch video clips right from your home computer. There is no renting, no late fees and no charges to become a member. Will you watch a full video? No. You will watch a video clip. In the ten minutes of time a user has to make a video clip however, you can be sure they will input as much valuable and telling information as they possibly can. So, a visit to YouTube.com is well worth it.

Is YouTube.com popular? Yes, and not just among the young. In fact, the young and old alike are enjoying their newfound “celebrity” status by posting their own video clips to the Web. And, speaking of celebrities… YouTube is popular among web fans, your average Jane or Joe, and celebrities getting in on the action. Just like MySpace.com attracts many public figures interested in connecting with their fan base and audience, so too does YouTube appeal to the same crowd for similar reasons. Alanis Morissette (a well-known singer, just in case you don’t know) just did a spoof of Fergie’s (another young hip-hop singer) “My Humps” video. It’s pretty funny, if you have a good sense of humor. “You love my lady lumps?” What isn’t funny about that? Even if you never heard the original song, you will get a good chuckle out of it. It is also a great example of a good video, and you can use it for a model when trying to create your own video clips for YouTube (we’ll get to that later). Check it out: http://www.youtube.com/results?search_query=My+humps+alanis+

There is no cost just to listen, and you will learn a great deal.

Of course you can just type it (my humps) into Google and find about another dozen sites promoting the video. While YouTube.com is fun, it can also be an extremely useful tool for promoting your business, your website, and for networking and connecting with people around the globe. So why write a guide on YouTube? I’ll tell you why…

Here’s the point.

YouTube isn’t just for fun, though we have focused so far on some of the funnier and entertaining features offered by the popular site. But, just as YouTube.com is fun, you can just as easily use it to promote your website, advertise your business or simply publicize what it is you have to offer. For that reason, people are jumping hand over heals to get their hands on it. Large corporations including CBS, NBC, Sony BMG and others, people that once opposed the site, are clamoring to get in on the action. The reason?

Millions of consumers are logging in every day to catch a glimpse of what YouTube has to offer…

YouTube may become the most popular Web 2.0 site on the Net. The sooner you get in, the faster you will start realizing the benefits YouTube has to offer. Want to see just how useful YouTube.com can be to the ordinary politician, small business owner or marketer? Check this out: http://www.youtube.com/results?search_query=obama

Consider YouTube.com a platform, one you can use to connect with users in a meaningful, directed and intimate way. YouTube.com offers something for just about anyone. What does YouTube offer? Among the material posted on YouTube include many TV clips, multiple music videos, and much amateur content, content from bloggers, and content from Internet Marketers interested in getting in on the action. Celebrities, news organizations, and even musicians are now allowing users to upload short video clips of their works to this incredibly fast-growing website.

When Did It All Begin?

Here are the facts about YouTube.com as a business and rapidly growing enterprise. Started in February of 2005, the site gained massive media attention and popularity, in part because it was something fresh and new. It also brought with it some controversy, as many of the more popular and successful websites do. Time Magazine suggested it was the most popular invention during 2006. Of course, it is not to say YouTube is not without its share of controversy. Quite the opposite is true. We’ll learn more about the ups and downs YouTube has experienced in the next section.

What is important for you to know now is YouTube is a powerhouse, a weapon anyone can use to gain free publicity. It even captured the attention of industry giant Google Inc.

Google Inc. bought the company for just over $1.5 billion dollars in late 2006.

Infusing the company and website with even more capital and resources, there is almost no limit to what YouTube can do in the future, and where it will take its customers.

Be aware, we’ll use the terms YouTube and YouTube.com interchangeably throughout this guide. This is not because we can’t decide which is better, it just helps make the reading a tad more interesting. OK, now that you know “what” it is, I’m sure you want to know how you can jump on the bandwagon and become part of the next generation legacy YouTube has to offer, right? Here’s how…

How To Become A Part Of The Legacy

Everyone wants to be part of a legacy. If you bought this guide you are considering what exactly YouTube has to offer you. You can use it as a source of entertainment. If you are an entrepreneur, business owner or marketer, chances are you want to know how to use YouTube to connect with your target audience. The good news is you can easily to this. In fact, joining YouTube is easy, just as easy as it is to sign with other popular site.

Now, to get “in” on the action, you will need to register. If you just want to find out what all the fuss is about, you can tour the site and check out popular video clips free of chard. That’s right… you can watch videos free on YouTube, you don’t need to register.

But…

If you want to upload videos, promo your site, brand your name or get the attention of others, you will have to register. Don’t worry, registration is easy. We’ll talk more about that later too.

Now that you have a better idea of what YouTube is about conceptually, let’s learn a little bit more about the history of this incredible site. In the next section we’ll provide you a small history of YouTube, so you have a better sense of where it came from and where it may go. Hold onto your hats

The Easy Way To Profit From List Building Resale Rights Ebook

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Introduction

Just to be clear... I'm going to only share what's working RIGHT NOW.

When I go over the older tactics I'm going to talk about how well they work RIGHT NOW and how I'm using them TODAY.

What I’m going to share with you is not just the tactics themselves, but some I’m going to point out to you and tell you which ones have built me the most subscribers, for example, and which ones are working the best for me right now.

I don’t want you to look at this as if it’s a written report, I want you to look at it as if it’s lifechanging knowledge and information because it doesn’t matter if it’s written on a napkin.

It doesn’t matter if it’s on audio.
It doesn’t matter if it’s on video.
It doesn’t matter if it’s in a PDF.

It doesn’t matter if someone is teaching it to you one--on--one over the phone or one--on--one through a webinar or through group coaching; it’s all information, and this powerful information is the most powerful information that I’ve ever come across online.

List building has been the key to my success over the years and I have a lot of people to thank for that, but I mostly have to thank myself because I’ve gone out of my way to explore all of these realms of list building.

The first thing you need to know is that business and making sales depends on fresh lead flow.

What I mean is you want constant leads coming in.

If I were you, I would start aiming to generate something like 250 subscribers per day.

You might be thinking, that’s a lot of subscribers, or it’s going to be too expensive.

Well, there are great paid lead sources; there are also very good free ones that you can use to build up your list to generate 250 or more subscribers per day.

Once you hit 250 subscribers per day or more, then it’s all a matter of focusing on converting them and then just doing the list building stuff you’re doing over and over and over and getting the same results all the time.

Converting them is another thing and this report isn’t going to be anything at all about converting leads into sales, it’s all about generating lead flow.

As I was telling you, I can’t stress this enough that the bulk of your money that you make is going to come from the people who are the newest on your list. THE FRESHEST.

The older a lead gets, the less responsive they become, generally, especially if you’re an affiliate.

Now if you’re a product creator and you do classes and such, you may find that some of your older subscribers are the most profitable subscribers you have because they’re your own customers who enroll in all of your classes; all of your $1,000 classes and whatnot.

As an affiliate, it’s different; you don’t have that retention.

See when you’re a product creator, it’s easier to keep the retention of your list, for some reason.

I’ve found this to be true and that’s one of the reasons why I’m starting to create more and more products now, although over the years I’ve been mainly just an affiliate.

If you are just an affiliate, again, your normal focus should be fresh leads and keeping your leads coming in on a daily basis.

That’s at least 250 leads a day.

If you’re a product creator, you may not need as high of a lead flow, but why not do both?

Why not be a creator that keeps retouching the list and also generate 250 subscribers or more to your list?

Let’s go ahead and get into this because I have tons and tons of list building methods and strategies to cover for you now.

Public and Private JV Giveaways

The first one is JV giveaways.

JV giveaways haven’t changed much as far as public JV giveaways go.

You can go to newjvgiveaways.com anytime you want and jump in on any JV giveaways.

But what has surfaced since 2011 is something called the private giveaway.

There are a lot of little private giveaways taking place that you can be part of all over the internet.

You can go to people who are just as big as you are online, and even bigger, and start a private JV giveaway with them.

What I mean is you can get 5 to 10 or more people in on a private giveaway, where no one else can join and be a contributor.

This means that the people who are on there, who are contributors, are responsible for generating all the traffic to the giveaway and there is a WordPress plug--in that you can use to host your own private giveaways called WP Venture.

So go do a search on Google for WP Venture and it’s being sold on the Warrior Forum for chump change, as a Warrior Special Offer.

A giveaway is where a group of contributors come together and submit their gifts.

People who come and join the giveaway as members are going to opt in to different giveaways and this will add subscribers to your list.

If you’ve been around for awhile, you no doubt know what JV giveaways are, and I’m not going to dwell on what JV giveaways are or how they can build good business for you because you can go to a place like newjvgiveaways.com and find out all you need to know about giveaways freely on the net.

But just the fact that I’m pointing you in that direction is pretty valuable because if you’re just starting out and you have no money to spend on ads, getting giveaways is a really good way to start, because you can add that first 10, 50, 100 subscribers on your list fairly quickly.

Some of these giveaways get up to 30,000 subscribers joining; not to your list, but to the actual giveaway.

What happens is the host of the giveaway is going to get the most subscribers.