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It is not needed to point out that the emails you send out to your leads are the crux of your email marketing campaign. Though email marketing is essentially a slow process – you have to work a lot to convince people to take the action you are intending them to take – it is important that you consider each of these emails very carefully. These emails must have some quality to provide to the readers or else why should they be interested in your idea at all?
So, what must your emails contain? Basically, they must have something of what the visitor has opted into your list for. What was the visitor looking for when he or she opted in? Was it more information on how to enter in multilevel marketing? Or was it how to inspire the downline to build the network stronger? The sales page or the lead capture page you created to get these visitors to opt in will tell you what attracted the visitor in the first place. Make sure that your emails now give them that. Each email that you send must have either direct information on what they are looking for or give them a link where they can visit to get more of the information they are seeking. If you give them the content they are looking for, they are sure to linger on your opt-in list for longer.
Now, you have to promote your business opportunity also. Otherwise why would you be marketing through emails in the first place? But you must know that there is a fine line between promotional email and spam email. You must not cross this line. When you are promoting through your email, refrain from using the name of the opportunity you are actually promoting. Instead, allude to it in an indirect manner. After you have given them what they are looking for, put in a byline that says "Want to know more about how to get on with this business opportunity? Visit here then!". Give them a link to your website here. If they are interested already, they will visit and register themselves.
It is always best to give them something more valuable with each email. You can invite them to a business opportunity meeting, for example. You could do this for free. When people come in, you could personally speak about the opportunity and even get some of your sponsors to speak effectively about it.
Email marketing must not be neglected and at the same time it must not be twisted around or it becomes spam. You have to incorporate the fine art of being subtle and still putting your point across.