Ebook Sample Content Preview:
What’s important to understand is that you’ll want to use PLR with an e-cover when possible. The reason for this is that it’s easy for your buyer to visualize the value they’re getting when there is a 3-D image. This means that if you don’t have one for the component or product, you’ll want to create one using Photoshop or some other sales graphics creation software.
Another important consideration is that you will want to make sure that your bonus is closely related to the product you’re promoting. There are some buyers who make the purchase solely on the basis of your bonus. As a result, you want to make sure that the buyer is interested in the general subject matter of the product. A relevant bonus helps you in both respects.
Since this is a bonus and not the actual product, it is ethical to have the buyer opt-in to get the content. This is especially helpful if the buyers aren’t coming from your email marketing list and from paid traffic or social media. This will help you to build your list as well as to make additional sales.
Use PLR to Create a Membership Site
One of the ways you can leverage PLR is by using it to create a stream of income that is recurring. This means that you’re creating what is typically called a “membership site.”
There are three uses for PLR in your membership. First, you want to make sure that when your customers “walk in the doors” of your membership that they see everything they need to succeed. On one hand, this will mean that you have the content that you promised in your sales letter. On the other hand, it means that you’ll have reference content and tools that will help them get the most of your content. You can purchase that reference content as PLR and have it in your membership.
The second use for PLR in your membership is to provide unannounced bonuses to your members. Unannounced bonuses allow you to reward your members and make it “painful” to cancel their subscription. Of course, the most important use of PLR is to provide membership content, or in other words, to do what you promised in your sales letter. If you are an expert in the topic area, but don’t have time to create the content, you’ll use your PLR for the membership.
If you are not an expert in the topic area, you’ll use PLR to help you with what would be hard for you to create. A membership’s content can be a regular video, e-mail and/or an e-book. You’ll want to use the graphics to add professionalism to the look of your membership area as well as what you give to the customer in your membership.
Bear in mind that the average membership site’s tenure is 3.5 months. That means that you should be providing some kind of extra bump on a regular basis. You can and should use PLR to “upgrade” your membership (this is different from the unannounced bonus).