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Chapter 5 - Search Engine Optimisation
Search Engine Optimisation (SEO) is extremely important if you want your online business to succeed in the long-term. As a result, it is vital that you design and formulate your web pages in the correct way right from the start.
The time you need to spend on SEO really depends on how competitive your area of the market is and how many other websites are trying to get ranked under the same keywords.
Optimising a site can be extremely tedious work but if you get it right and are ranked in the top ten results for your chosen keywords, the rewards can be immense. You will need patience though, and in this chapter I’ll tell you how to minimise the work and maximise the results.