Sample Content Preview
Fundamental to the success of numerous Internet businesses (particularly information product based companies), is the idea of the sales funnel. Some of the very successful Online Marketers made their name in a particular market segment and took over by developing a very specific sales funnel procedure, guiding prospects via an opti-mized and tested channel of sales and marketing.
The sales funnel begins by capturing the interest of prospects. A certain percentage of prospects get persuaded to buy and purchase a basic level product, demonstrating they need to have what's available and are prepared to invest money to resolve their problem. A sales funnel will then continue to engage with the very best clients, elimi-nating mismatches and zoning in on the particular target client, offering them more specific services and products, usually at higher prices.
By the finish of the procedure, the funnel has identified the ultraresponsive clients who buy every thing available and obtain the most value and satisfaction out of every purchase made. It's from these super-responsive customers that almost all profits are created.
In this ebook, we shall introduce you to the sales funnel using simple language. We shall educate you on how, exactly, to develop sales funnels, including an assessment of the front end and the back end, and explain why you have to continually trial your funnel proce-dure thoroughly to make sure of long-term success.
We will also examine the various online marketing methods often utilized as part of a sales funnel's operation.
WHAT IS A SALES FUNNEL?
We make use of the metaphor of a sales funnel (wide at the very top, narrow at the end) to monitor the sales process.
Towards the top of this funnel you've got 'unqualified prospects' - the people who you believe may need your service or product, but to whom you've never spoken. At the end of this funnel, many delivery and sales steps after, you've got those who've received the service or product and have also purchased it.
The metaphor of a funnel can be utilized because prospects drop out of different stages of an extended sales process.
Using the sales funnel, and by calculating the amount of leads at every point of the procedure, you are able to predict the amount of prospects who'll, over time, become clients.
A lot more than this, by taking a look at how these amounts change with time, you are able to spot issues in the sales pipeline and just take corrective action early.
For instance, in the event that you spot that not many mailings were actioned during a month, you may be expecting that, in a couple of months time, sales may dry out. The following month, you can ensure that more mailings than usual are sent.
Utilization of the Sales Funnel shows obstacles and dead time, or if they're an insufficient quantity of leads at any point.
This knowl-edge enables you to decide where sales agents should focus their attention and efforts to help keep sales at the required level and, also, to satisfy targets.
The funnel may also explain where improvements have to be implemented in the sales procedure. These might be as straightforward as introducing extra sales coaching or making certain sales reps put adequate emphasis on each step of the process.
The very first stage in establishing sales funnel reporting would be to brainstorm the sales process together with your sales and marketing people to make certain that it is correct and compre-hensive.
Out of this, find out the main sequential parts of the sales procedure and, from these, generate status codes. Then, label your leads using these codes (this is easier when you've got a sales contact management system). Finally, work-out the amount of prospects of every status and calculate the change from the last month.
As you develop an image of a sales funnel from every month, you can begin to comprehend where you are able to enhance your sales process. Obviously, a product is required before you can start to sell anything though, and this is what we are going to discuss in the following chapters.
WHAT IS INTERNET COMMERCE?
The idea of internet commerce is about going online to complete business better and faster. It is all about giving clients controlled use of your pc systems and allowing them to serve themselves. It's about making your organization commit to a significant on-line effort and integrating your website with the essence of your business. Should you do this, you will notice results!
The web is a feasible alternative to all of the conventional ways of conducting business. Can't meet in person? Send an e-mail with a photograph attached. When it's time for the customer to purchase the merchandise, make use of a secured server for charge card and, sometimes even, digital cash payments! The opportunities and situations through which internet business can be done are limitless.
In the wonderful world of internet commerce, the area where you conduct business are Websites. Most businesses exist already offline. Adding an internet site represents a way to improve their business. For Online start-ups, the website may be the only place they conduct business.
To do business, additionally, you need a method to accept orders and action payment. In a store, clients simply discover the products and services they need, enter a queue at the till and pay the shop clerk. In internet commerce, orders need to be placed and items shipped. Orders are often handled through interactive, internetbased forms.
Clients in a store pay by cash, check or credit / debit cards.
Online clients can't pay by check or cash, only through electronic means. Internet commerce transactions have to occur through secure elec-tronic connections and special merchant portals for processing payment.
Delivery fulfilment, in the wonderful world of internet commerce, is harder than in conventional stores, requiring shipping and transportation much like catalogue and mail order companies.
In both regular commerce and internet commerce, you need to locate a method to attract clients to you. This is epitomized by your online marketing strategy.
On the internet, one simple way to do this is via Google Adwords, where you research keywords related to your site that attract significant numbers of monthly searches. Google will then rank your site higher in their listings when a user enters that keyword into a search and you pay Google a certain amount for every click you receive.
You can also market your site by writing articles related to it and posting these (with a link back to your site in your bio) on well-known article directory sites like EzineArticles.com. These sites are free and usually rank well in the search engines.