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A quick note on design and copy.
Most writers will tell you they have nothing to do with one another. Most writers will tell you it’s words that sell, and nothing else matters.
Most writers are on crack.
I’m a copywriter, so believe me when I say I understand how powerful the written word is. I ‘get’ what it means for copy to ‘sell’.
But, if your website/graphics looks like it was slapped together by your three-year-old, nobody will stick around long enough to read your smokin' hot copy.
Now, I’m not suggesting that you become a web designer…
But here are some cool links to some even cooler design elements that will help keep your reader on the page, reading, as they are supposed to do.
DE #1 – Free web buttons and icons
DE #2 – CSS script for pull quotes. This little move can be sprinkled throughout your sales page to emphasize important points. Keeps readers’ attention, and gives you a magazine style.
Some writers would argue that magazine style doesn’t belong in sales letters. I would rebut by saying that magazines are the most devoured publications known to our society today.
DE #3 – Big bad mamajama of cool design and content resources.
DE #4 – Free CSS Web Templates. CSS is the new wave. Get on it now and ride it straight to good looking sites that SE’s love.
DE #5 – Favicon generator. Another one of those details that sets you apart from the pack, and makes you look like a million bucks. It’s ALWAYS about attention. Getting it, grabbing it, and keeping it.
DE #6 – Free web site icons. Icons are terrific to use as visual representations of things you are describing in your copy. They help people get a visual in their head and help them to forget that they are reading copy. That’s when you got 'em'.