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Of all the things a successful online business owner needs, traffic is at the very top of the list. But not just any traffic. What you’ll need in order to achieve success is targeted traffic. That means people who are seriously interested in whatever information, product, or service you happen to be promoting.
Fortunately, there are numerous ways in which to generate traffic. Some good. Some not so good. But if you handle them properly, any and all methods of gaining additional traffic can be beneficial.
For example, pay per click advertising is an excellent source of attracting highly and specifically targeted viewers. And the more you step up your pay per click campaigns, the more traffic you’ll receive.
In fact, there’s no end to the amount of traffic - laser targeted traffic - you can ultimately generate. Just keep picking the right keywords and funding the account.
On the free side of traffic generation, you have search engine optimization at the top of the list. It’s the most popular and widely used free method which can bring in hoards of viewers or a mere trickle, depending on the keyword or keywords chosen for web page optimization.
But when it comes to keyword SEO, quantity doesn’t always beat out quality. That mere trickle of viewers who respond to a certain “obscure” or less than competitive keyword might not be large in numbers but they’ll be extremely large with regard to how targeted they are.
Conceivably, you could get much better results from the 100-a-month trickle viewers than you would from 1000 viewers responding to some other keyword.
The point is, any targeted traffic - which means any viewer who is specifically interested in what you’re offering - will provide solid and positive results. Whether that equates to more subscribers signing up for your mailing list or more people purchasing your products or services, it still spells success.
Of course, pay per click and keyword SEO aren’t the only super stars in traffic generation. Another very effective method of gaining traffic is to write and distribute your own articles. Just pick a topic, one that relates to what you’re promoting while at the same time is associated with a targeted keyword. Then write an article around that topic and include links that funnel people to the page or pages that contain information about any product or offer you mentioned in the article.
Other methods of traffic generation include…
· link popularity
· starting your own affiliate program
· posting on discussion boards
· posting comments on blogs
· creating and distributing free ebooks and software
· creating and distributing software utilities
· forming alliances with other business or product owners
· offering product testimonials and endorsements
· distributing a syndicated column
· making your blog or website content available through RSS
The list goes on and on. Just use your imagination, either to improvise on already established methods or to come up with your own creative ways of generating more traffic.
Of course, the best traffic methods are the ones you can set in motion once and still receive good results over an extended period of time… for weeks, months, or even years to come.
If you place a post on a discussion board, it will remain there indefinitely. Along with your signature file and/or reference to a specific URL address.
If you write an article and submit it to directories, it will be available for as long as those directories are in existence. Along with a link back to whatever page or pages you’ve chosen to mention within the article and resource box.
If you create a free distribution ebook or software utility, it can be distributed and passed around for as long as there’s a perceivable value. Along with advertising messages and links that lead to whatever you’re promoting as well as your primary website.
If you start your own affiliate program, you could have hundreds - if not thousands - of people promoting your products or services for you. Along with links back to a page on your main website.
And of course, each and every one of these methods would be driving targeted traffic on a regular and continuous basis. All because you set something in motion once.
Regardless of what methods you use, it’s always a good idea to implement the most powerful ones first. That would include keyword SEO, pay per click advertising, and writing and distributing your own articles.
Once you have those types of traffic generating methods solidly in place, start implementing the other methods. As many as you feel comfortable with.
But don’t stop at any point and time. Whenever you have the time to do so, keep adding traffic generation methods as well as increasing the volume of those that are already in place.
That’s the way to ensure that you’ll not only receive a substantial amount of targeted traffic, you’ll be able to consistently raise the numbers. And like all aspects of marketing and promotion, the more targeted prospects you attract, the more income you’ll ultimately bring in.
Traffic Generation Methods
Search Engine Optimization
When it comes to generating targeted traffic for free, this is by the far the most effective method you can choose. That is, assuming you do it properly.
The whole objective is to optimize individual pages for specific keywords. Viewers search for those keywords, find your page listed in the search engine results, and subsequently go to that page.
Of course, there are specific details that need to be addressed in order for this method to bring in scores of targeted traffic.
For one thing, you need to choose the right keywords. That would be…
· keywords that are directly related to the content or subject matter of a particular page
· keywords that are widely searched for each and every month by a considerable number of people
· keywords that have little or no existing competition by other websites with similar content and/or purpose
You then need to create quality content that’s based on each of the keywords you’ve chosen. The more content you place on your website, and the more content-laden pages you create, the more search engine traffic you’ve receive.
The only problem is, it takes a great deal of time and effort to create individual web pages.
Especially since you have to create them with search engines in mind.
It’s not just a matter of jotting down subject matter and getting it on your website. You need to carefully choose topics that can be optimized for keywords that can generate the most traffic, either individually or collectively.
One thing you can do to cut down the amount of work involved is to use a program like Traffic Equalizer ( http://www.trafficequalizer.com ). Once you’ve chosen your keywords and created your page templates, you allow the program to generate all of the web pages for you.
But it’s not just about how many pages you can create. You also need to focus on the content, mainly because it plays such a large role in how search engines assign value. Which brings the topic right back to keyword optimization.
RSS Equalizer ( http://www.rssequalizer.com ) is a program that can help in both of those areas. First and foremost, it can automate the process of placing RSS feeds on your web pages. (If you’re using Traffic Equalizer, you can code the templates so that all the pages generated will display RSS content.)
Secondly, it has the ability to display content based on whatever keyword is being used (optimized) on a particular page. That means the content for each page will be highly specific, directly related to the keyword for which it was created.
But whether you create and optimize pages manually or t hrough the use of software programs, the only thing that really matters is the choice of keywords. Choose ones that will attract the type of viewers and prospects you need and you’ll continue to receive unlimited traffic for free for as long as your website exists.
If you can afford it, pay per click advertising is the most effective and productive method of gaining traffic.
And since you choose and then bid on keywords that are precisely and specifically associated with your offer, you’re guaranteed to receive highly targeted traffic.
Another top benefit is the fact that you can start receiving traffic right away, oftentimes within minutes of launching a pay per click campaign. Which in turn means you can begin to receive financial benefit almost immediately as well.
Naturally, you’ll want to conduct a fair amount of research before diving into any pay per click campaign. That includes choosing the right (and most effective) keywords for your particular niche, determining how often those keywords are being search for each month, and establishing how much competition already exists for each keyword.
Once you’ve conducted all the necessary research, you then need to isolate the keywords that would most likely generate the best results.
Performing each of the tasks involved in that type of research can be performed manually. Or, you can save a great deal of time and effort by simply using a program like Ad Word Analyzer ( http://www.adwordanalyzer.com ).
What’s most important about the pay per click ads you write is maintaining a balance between the amount of targeted traffic you attract and preventing too many clicks from people who are not seriously interested in what you’re offering.