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Of all the things a successful online business owner needs, traffic is at the very top of the list.
But not just any traffic. What you’ll need in order to achieve success is targeted traffic. That means people who are seriously interested in whatever information, product, or service you happen to be promoting.
Fortunately, there are numerous ways in which to generate traffic. Some good. Some not so good. But if you handle them properly, any and all methods of gaining additional traffic can be beneficial.
For example, pay per click advertising is an excellent source of attracting highly and specifically targeted viewers. And the more you step up your pay per click campaigns, the more traffic you’ll receive.
In fact, there’s no end to the amount of traffic - laser targeted traffic - you can ultimately generate. Just keep picking the right keywords and funding the account.
On the free side of traffic generation, you have search engine optimization at the top of the list. It’s the most popular and widely used free method which can bring in hoards of viewers or a mere trickle, depending on the keyword or keywords chosen for web page optimization.
But when it comes to keyword SEO, quantity doesn’t always beat out quality. That mere trickle of viewers who respond to a certain “obscure” or less than competitive keyword might not be large in numbers but they’ll be extremely large with regard to how targeted they are.
Conceivably, you could get much better results from the 100-a-month trickle viewers than you would from 1000 viewers responding to some other keyword.
The point is, any targeted traffic - which means any viewer who is specifically interested in what you’re offering - will provide solid and positive results. Whether that equates to more subscribers signing up for your mailing list or more people purchasing your products or services, it still spells success.
Of course, pay per click and keyword SEO aren’t the only super stars in traffic generation. Another very effective method of gaining traffic is to write and distribute your own articles.
Just pick a topic, one that relates to what you’re promoting while at the same time is associated with a targeted keyword. Then write an article around that topic and include links that funnel people to the page or pages that contain information about any product or offer you mentioned in the article.
Other methods of traffic generation include…
·starting your own affiliate program
·posting on discussion boards
·posting comments on blogs
·creating and distributing free ebooks and software
·creating and distributing software utilities
·forming alliances with other business or product owners
·offering product testimonials and endorsements
·distributing a syndicated column
·making your blog or website content available through RSS
The list goes on and on. Just use your imagination, either to improvise on already established methods or to come up with your own creative ways of generating more traffic.
Of course, the best traffic methods are the ones you can set in motion once and still receive good results over an extended period of time… for weeks, months, or even years to come.
If you place a post on a discussion board, it will remain there indefinitely. Along with your signature file and/or reference to a specific URL address.
If you write an article and submit it to directories, it will be available for as long as those directories are in existence. Along with a link back to whatever page or pages you’ve chosen to mention within the article and resource box.
If you create a free distribution ebook or software utility, it can be distributed and passed around for as long as there’s a perceivable value. Along with advertising messages and links that lead to whatever you’re promoting as well as your primary website.
If you start your own affiliate program, you could have hundreds - if not thousands - of people promoting your products or services for you. Along with links back to a page on your main website.
And of course, each and every one of these methods would be driving targeted traffic on a regular and continuous basis. All because you set something in motion once.
Regardless of what methods you use, it’s always a good idea to implement the most powerful ones first. That would include keyword SEO, pay per click advertising, and writing and distributing your own articles.
Once you have those types of traffic generating methods solidly in place, start implementing the other methods. As many as you feel comfortable with.
But don’t stop at any point and time. Whenever you have the time to do so, keep adding traffic generation methods as well as increasing the volume of those that are already in place.