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Chapter 5: Video Equipment

Now that we have covered how to do groundwork research, and have shown you some examples of what kind of videos can be successful, it is time to review what kind of equipment you will need to have before you can create a video.

Remember, you absolutely do not have to create your own videos. While creating videos is not very hard to learn at all, I realize you may not be technically savvy, or simply don’t have the time to create and edit videos. There are numerous alternatives which we’ll discuss in the ‘outsourcing’ feature of the chapter on planning. However, it will still be useful for you to understand what goes into making an online video.

There are lots of different types of digital video equipment you can use to get raw video footage, and many types of software you can use to edit videos. Due to the large scope of all the cameras and software available, we are going to limit our discussion to the basics.

Fortunately, the basics suffice, and you can make great videos with a digital camera (that has video capture) and free software.

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