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The sixth tip is about adding an audio intro to your site. How many times have you been surfing the Internet, and had three of four windows open looking at different sites. Suddenly you hear someone start talking. What does that do? It gets your attention, doesn’t it? You know what it makes me do? It drives me to find the little x at the top of the window to close that window as quickly as possible.
So what you want to do is make it a permission-based audio intro, meaning you need to put a link on your site that says “Listen to (catchy headline here).
The key is to get them to click on the link that lets them listen to your intro, so they HEAR what you’re saying. This means people are going to be looking at and reading your site while they are listening to you speak. So you need to use attention-grabbing words to keep them listening.
Don’t use a ho-hum voice with a dry intro. You want to get these people excited. Excitement is one of those viral emotions. You can pass it on to those around you. So speak like you’re really excited about what you’re saying.
Audio intros shouldn’t be long either. Keep your audio intros short and sweet. Try to say what you need to in less than two minutes.
The “big guys” have been using this tip for a while now, and it’s really working. You’ll see more and more of this as time goes on.