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With over 330 million average monthly users globally and over 500 million daily tweets, Twitter is a powerful social and marketing platform to grow your business globally.
Businesses market on Twitter to engage users and followers, increase brand awareness, boost conversions, and more.
It’s been reported that 66% of brands with over 100 employees use Twitter for marketing purposes.
No matter your industry or sector, Twitter marketing is a valuable tool that can help you reach your goals and interact with your existing and future customers.
To get started, our comprehensive and well researched Twitter Profit Hacks Training Guide will assist you at every step of making profits with your Twitter Marketing this year. This guide will educate you on what a Twitter marketing strategy is, how you can use Twitter for your business, and what tips and tricks you can implement to help you improve your marketing efforts on the platform including contests and Ad Campaigns thereby making profits easily.
Getting started on Twitter doesn’t need to be scary.
Follow this step-by-step guide to get started. Here’s a list of the first 10 things you should do to get started on Twitter.
1. Choose the right username
The first step in getting started on Twitter is creating your account. When creating your account, it’s important to remember that your username—or as it’s called on Twitter: your “handle,” is outward-facing and will be what the public uses to identify your business. You want your handle to be around 10 – 15 characters so your customers can “mention” your business without using too many of the 140 they have to use.
2. Create a bio that captures your business
Twitter is widely recognized as one of the most open social networks, in that, most of the communication on the site takes place in front of people in the news stream (rather than on individual pages or groups). Keep in mind when creating your bio, more people will find you on Twitter that has no previous knowledge of who you are or what you do than on any other network.
3. Upload a photo or image that makes you stand out
Don’t underestimate the importance of picking the right picture or image for your profile (and please, please, please don’t send a tweet until you have uploaded one). For businesses, the perfect profile image will be one that your customers already know and associate with your business—like your company logo. For individuals, you’ll want to use a close-up headshot and make sure you are the only person in the photo.
4. Introduce yourself by sending your first tweet
Now is the perfect time to send your first tweet. It’s not going to be anything earthshattering, and you won’t have any followers (yet) to see it, but it will let people know you are a real person or business and not a robot or spammer. Make the tweet something simple; your introduction to the Twitter world.
5. Find the right people to follow
Who you follow on Twitter will dictate the type of content you have access to and the quality of the relationships you’re able to establish? For this reason, you’ll want to set up some criteria, based on your experience, your industry, and what you’re trying to accomplish.
People you want to follow could include friends, professionals in your industry, other local businesses, colleagues, and even current or potential customers.
When you’re starting out, the key is to follow businesses, like yours that are doing it well— don’t mimic everything they tweet but pay attention to how they are engaging and the type of content they share. Keep your eye on Twitter’s “Who to Follow” feature (in the left column) for recommendations for people and businesses that fit your interests.
6. Tell your network you’re on Twitter
Before we go any further, need to tell you something you need to know to grow your following on Twitter is not easy—especially if you’re starting from scratch. However, lucky for you, your business already has a following and many of those people that shop at your business. If someone has already joined your email list, they most likely would love to connect with you on Twitter too. Send out an email to your contact list, inviting people to follow you on Twitter.
7. Get the tools you need
Like anything else, if you want to be successful on Twitter you want to make sure you have the right tools. There are several tools out there including three you’ll want to have access to from day one.
Monitor your profile on the go with the Twitter mobile app Schedule tweets and track your reach with any tool
8. Create your first Twitter List
Twitter Lists are a cool feature provided by Twitter to let users organize the people they follow into specific groups based on industry, relationship, expertise, etc. When you’re first starting out, lists won’t need to be a top priority because you’ll still be growing your community but creating at least one List to let yourself get accustomed to using them.
It’s much easier to keep your contacts organized from the beginning than to try to organize them when you really need them.
9. Save some searches
Similar to Lists, Saved Searches let users organize their content, but do it based on a specific topic rather than on specific users. Saved searches work exactly as they sound. You find a topic of interest or relevance to your business, search for it in Twitter’s “Discover” tab, and then save it for future reference. After saving it, you can easily go back and see results as they appear in real-time.
Some ideas for searches to save include your business name, your name, the city/town that you’re in, industry-related topics, popular hashtags, etc.
10. Connect your touchpoints
A study found that 80.5% of small business websites do not link to social media networks. Please do not make this mistake. Connecting your website to your Twitter profile will help drive traffic and organically build your social following. You’ll also want to make sure you’re inserting a link into your email newsletter with a strong call-to-action.
11. Don’t forget to have a plan!
Just being on Twitter won’t be enough to accomplish those goals—even if you follow these 10 steps to getting started. What will allow you to achieve those goals is having a social strategy about the way you plan to engage on Twitter, the type of content you want to share, and the milestones you hope to achieve.
Your strategy probably will change once you get started, but without having one before you launch your first tweet, you won’t make it much further than these first 10 steps.
Twitter is a dynamic social networking tool where you can search for any topic and access the information related to it be it pop culture, local or global news or any brands you use. Various businessmen and big companies are using it to continuously update their business to stay in trend.
Many businesses like HubSpot are making use of twitter to engage users, to Advertise their brand, increase followers and more. Content can be easily distributed with the help of the twitter platform. In this chapter, you will learn various tricks that can be used to improve your twitter marketing efforts.
Twitter Marketing Strategy:
It is a strategy that includes publishing and distributing content, creating users, followers through this platform. The main aim of this strategy is to get new followers, create brand awareness, increase sales and boost conversions.