Ebook Sample Content Preview:
There’s lots of useful information here. You can see that the news volume is synced with the search volume, and several notable news articles are displayed, along with where they occurred on the timeline.
In the lower section, you can see which countries, cities, and languages made the most searches. Be aware that the indicators are normalized, meaning they are adjusted for that region’s population. For example, South Africa has about 44 million people, compared with the U.S.’s 295 million. So the U.S. may have performed more actual searches, but after the adjustment is made, South Africa comes on top for this search term, which is “fly fishing.” In the upper-right corner of the page, you can switch regions (e.g. if you wanted to check the U.S. only), and you can change the time period.
You may have noticed that searches for this topic tend to spike every Friday, going into the weekend, and then fall again during the week.
This information may be useful if you are going to advertise with Google Adwords, and you’re launching a firesale or other limited time campaign, because you’ll want to schedule your campaign around one or more of those spikes.
Some markets have different patterns, so it’s useful to be aware of them prior to launch. Another great use for Google Trends is if you are trying to decide between two different niches. If you enter your search terms and separate two or more with a comma, Google will compare them for you.