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Welcome to the latest and very easy to apply “Video Ads 2.0” Training, designed to take you by the hand and walk you through the process of getting the most out of Video Ads, for your business.
I’m very excited to have you here, and I know that this will be very helpful for you.
This exclusive training will show you step-by-step, topic by topic, and tool by tool, what you need to know to dominate Video Ads, in the easiest way possible, using the most effective tools and in the shortest time ever.
This training is comprised of 20 chapters organized into 4 sections. This is exactly what you are going to learn:
Section 1: Video Ad Basics
In Chapters 1 through 4, we’ll talk about:
? What Is Video Marketing All About?
? What Are Video Ads?
? How Can Video Ads Help Your Business?
? Shocking Video Advertising Facts To Consider
Section 2: Video Ads – Step by Step
In Chapters 5 through 10, we’ll talk about:
? Finding The Right Tool To Create Your Video
? Getting Started With YouTube Advertising
? Creating A Basic Video Ad Campaign On YouTube
? Using AdWords For Video
? Setting Up An In-Stream Ad
? Setting Up An In-Display Ad
Section 3: Advanced Video Ad Strategies
In Chapters 11 through 16, we’ll talk about:
? Creating A Brand Awareness Campaign
? Creating A Video Ad On Facebook
? Creating A Video Remarketing Campaign
? Other Video Advertising Platforms To Consider
? Optimizing Your Video Ads
? Video Advertising Tips And Tricks
Section 4: Additional Tips to consider
In Chapters 17 through 20, we’ll talk about:
? Do's and Don'ts
? Premium tools and Services to consider
? Shocking Case Studies
? Frequently Asked Questions
Well, it’s time for you to start getting the most out of Video Ads on behalf of your Business. I know you'll love this training.
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Chapter 1: What Is Video Marketing All About?
Video marketing is, in its most barebone sense, the use of video to deliver online marketing campaigns. But because you can integrate video into so many stages of an online marketing campaign, it is better to define video marketing as a clever marketing strategy that integrates engaging and relevant video content into online marketing campaigns.
In other words, video marketing can either be a marketing strategy in itself or a complimentary strategy in any multi-media online marketing campaign.
Video marketing is a very straightforward process when looked at from the surface level. As a marketer, brand or business, you are in charge of creating or outsourcing the creation of videos to promote your name, your products, your services, your websites, or your retail locations. Your goal is to engage and convert your target audience into customers with video content.
But video marketing is a very data-driven online marketing strategy that requires you to do a lot of behind-the-scenes work before you launch your first successful video marketing campaign.
In fact, the majority of most marketers’ first video marketing campaigns are not created with the intention of driving lots of sales; Instead, their goal is to track interactions and engagement metrics that can help them to create truly profitable video marketing campaigns.
Yet video marketing is not always used to drive direct sales. A lot of times, video marketing campaigns are designed to create brand awareness, or to generate traffic to a website, which are objectives that will generate sales or revenue later on.
To sum it all up, video marketing is an online marketing strategy that can be used to generate traffic, to capture leads, and to drive direct sales depending on what monetization method you integrate with your video marketing campaigns.
But please understand this: video marketing relies mostly on organic channels and word-of-mouth to spread, and you will need to be persistent, patient and network-savvy to make it work.
So what if you wanted faster results? What if you wanted to try a more direct, more aggressive form of video marketing? What if you didn’t want to create marketing videos, but you would rather use other people’s videos to promote your stuff like you would on a blog? The answer is in our next chapter, so tune in!
Chapter 2: What Are Video Ads?
Hey there everyone! So we already talked about video marketing, or about how you can use relevant video content to compliment any type of marketing campaign, and we’re sure that you are now seeing how some of your favorite content creators are simply using video marketing to drive home their message as the most effective part of their content marketing strategy.
Yet by now you are also aware that video marketing is often used as part of a larger content marketing campaign for a reason, and that is because it is a longer-term strategy that is mostly used to create engagement instead of, say, create immediate sales.
Granted, you can use video marketing to promote affiliate products and make money off it, but the truth is that you will be required to deliver not only relevance, but also value to your target audience. That means that you won’t be able to use video marketing to directly pitch your offers but to show your audience the benefits of your offer in an indirect way, which will in turn drive sales later on.
So the question now is, what if your objective is to send your message in the fastest way possible? What if you want to bypass all the formalities and the difficulties so often associated with organic engagement and tell your target audience to buy your product now or to move on otherwise? Well, we might just have an answer for you: video advertising.