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You have now probably decided to implement the use of video technology to not only draw customers to your website, but make your site more appealing and increase your sales. But that is not all that you can do to increase sales on your website.
Remember how we talked about that people are very visual. This means that you want to show not only videos on your website but other photographs and visual products as well. This ranges from clip art, cartoons, photographs and even animation. There are certain software programs that will allow you to create an animated character that can “walk your client through” your website. You want to make sure that this character that is small, does not overpower the website, it pleasant and harmless looking and that the customer has the power to turn the little animated guy off. While this may appeal to some people, some might find it annoying.
Also, you have to remember that some people will be perusing your website while at work. They probably will not be supposed to be doing this, but they will be doing it anyway. Many people are getting fired for “internet abuse.” As a matter of fact, it is one of the leading causes of people losing their jobs in the United States. You will want to make sure that both your video and your animated character have a volume or mute control.
Clip art is always fun as are funny cartoons. You will have make certain, however, that the clip art that you use is public and free. There are millions of free clip art products both available over the internet as well as in software. These are all within the public domain and free to use. Why not use them?
In addition, there are hundreds of photographs and cartoons that lie within the public domain that you can add to your website. If you can find a cartoon that pertains to your business that is a free cartoon, why not use it in your website? You can even get a little creative and edit the cartoon to mention the name of your business.