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Video is the fastest growing type of media online. Even companies that were founded on other types of broadcasting—such as Twitter and Instagram have begun to embrace video in order to improve visitor engagement and better connect with their target audience.
With the prevalence of high-speed internet access in most areas of the world, it’s no wonder video is the preferred method of communication, whether it be for educational purposes, or entertainment.
Unfortunately, incorporating video content on your blog or website hasn’t always been an easy task. For many, uploading videos to their own hosting account is time-consuming and expensive, and while embedding videos from third-party services simplifies things, you’ll often end up losing a lot of control over how the videos are displayed.
Fortunately, there are simple solutions to these common issues, and you can use video on all your sites and blogs without the expense of hosting them yourself, and with all of the control you would expect if you DID host them!
In this guide, you’re going to learn some of the best ways to use video on your websites profitably, and just how easy it is to get around some of the biggest issues you might face when using it.
So, let’s get started.
Why Use Video?
You may be wondering what all the fuss is about, and why you should even bother using video on your websites.
Maybe you think your website or blog isn’t conducive to video, or that it’s not worth the trouble, or that it’s too expensive or time-consuming. But the fact is, pretty much any website you can think of can be made better with video.
Let’s look at how video can improve some of today’s most prevalent types of websites:
Blogs - Blogs of all types can benefit from the addition of video. They don’t even have to be your videos.
You can embed videos from YouTube or other websites, too, and studies have shown that this tactic can actually improve SEO, especially if you use text on the same page to describe the video and add your own commentary about what’s being presented in the video.
Ecommerce Sites - Ecommerce sites can see a huge boost in conversions by having video reviews of products, product demos, testimonials, etc.
Sales Letters - Sales letters, as you probably already know, often see huge conversion boosts with the addition of video. A simple video at the top of a sales letter can be remarkably effective.
Squeeze Pages - Just like sales letters, squeeze page conversions can be boosted significantly with the addition of video.
Education & Training - As we have seen with the rise of sites like Udemy, websites that teach people things can benefit hugely from the use of video.
Hobbies - Hobby websites can also benefit from video to teach people how to do things.
Local Sites - Websites for local businesses can benefit greatly from video, too. You can use video to introduce the business, its products or services, and its employees and owners.
Service Websites - If you offer a service, video can help you explain what you do to potential clients, as well as present examples of what you’ve done.
Restaurants - Sometimes nothing can make someone want to eat more than seeing a video of food bubbling, steaming, or sizzling! Photos just don’t have as much of an effect.
Videos add life to presentations. They help demonstrate positive benefits and aspects of a product or service. They transform static presentations into lively, engaging messages that trigger emotions, and help to communicate on a deeper level than nearly any other form of marketing.
You can use videos to define your brand, to establish a presence within your market and to become memorable or sticky.
It’s evident with the growing number of video campaigns that marketers are looking to connect and communicate with their audience in a more interactive and engaging way. And now it’s your turn to join them!
How to Make Money with Videos
In this segment of our special report, we’ll take a closer look at how you can maximize sales and conversion rates with powerful video campaigns.
Increase the Value of Your Products
Videos add value to your products because they cater to the ever-growing demand for visual training. People don’t have a lot of time to spend reading eBooks and training guides, and so by offering your product in a video based format, you can increase value instantly, while giving your customers exactly what they want most!
Minimizes Learning Curves
If you sell information products, scripts, software, plugins or other material that requires step by step installation or guidance, videos can help minimize the learning curve and simplify the process (which means fewer support requests and more sales!).
People often feel overwhelmed when given a lot of training material, and chances are if you’ve been involved in the information market for any length of time, you already know just how many people will abandon projects, or give up on learning simply because they don’t know where to start.
Videos simplify the learning process, and help customers progress at their own speed. You can easily create video tutorials using free software (which we’ll discuss in a later segment).