Video Profits MRR Ebook

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As established, the overwhelming majority of online videos involve people and their actions, rather than screen shots or straight to the camera ‘talking heads.

Now, it is still possible to create such ‘action videos’ at home, and make them work for your business, at least for now.

But, that is because the online video industry is not particularly sophisticated yet, and because for most marketers, a lack of competition means that they can ‘get away’ with almost anything.

That is changing rapidly, and the pace of change is going to increase significantly over the next few years. For example, I have used 20 second video shots of kids doing something funny to advertise my own business on YouTube.

The fact that the kids have absolutely nothing to do with my business, and that the products being advertised are entirely unrelated to children is neither here nor there.

It still works, because ‘funny’ and ‘kids’ are great key search terms, and because my viewers have not, as yet, been bombarded with so many ads that they have become immune.

The key words here are, ‘as yet’. The quality of the videos that are being created and posted for marketing purposes is rapidly improving.

Moreover, significant changes are already starting to happen that almost guarantee that, in five years time, home made ‘amateur’ marketing videos that actually work will be a thing of the past.

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