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The 7-Step System Running Successful and Profitable Webinars
Did you know that webinars are being ranked consistently by experts around the web as one of the top ways to present information? The webinar has become such a model to success partly because it is (kind of) new and partly because the way webinars are designed promote good communication between speaker and listeners.
There are thousands of people out there that are turning webinars into actual revenue for them, increasing their customer base, building marketing and email lists and in general, increasing their success by using webinars. In this report, you’ll learn everything you need to know to be successful with webinars in seven easy steps.
Step One: Choose a Platform
The first step is choosing a platform to host your webinar on. This has to be done before anything else because the equipment that you set up and the type of presentation that you prepare will all depend upon the limitations of the platform that you choose. For example, you can’t get a webcam for your webinar if your platform doesn’t support live video streaming.
The best way to choose a platform is to look at all of the features that the most popular applications offer. Some of these include the ability to stream video, screen sharing, statistics tracking and reporting, chat rooms, mobile access to the seminar and much more. Decide which features you absolutely need and then decide what your budget is. Then you can begin weeding out platforms that don’t meet your needs.
If you need a starting point, some of the most popular webinar platforms on the market right now include WebEx by Cisco, GoToWebinar, ClickWebinar and AnyTalk. There are also budget platforms that cost nothing at all to use but are limited because they aren’t really set up for webinars, but can be used as such with the elimination of many of the standard webinar features. These include Skype and Google Hangouts.
Step Two: Gather Your Equipment
You are going to need some equipment if you want to host a webinar. These vital pieces of hardware will allow you to make your webinar run smoothly and look professional while you are conducting it. Let’s go through the required equipment list piece-by-piece in order from most important to least.
Your Computer: You need a good computer if you are going to host a webinar. You don’t necessarily need to run out and buy a new, state-of-the-art computer intended for graphic intensive business applications unless your own computer performs very poorly.
What you need to make sure of are things like CPU speed and multiple cores – a quad core at the minimum. You also need a sufficient amount of RAM, with 4 GB being the absolute minimum and you’ll want to make sure that you have a solid soundcard, video card and Ethernet port on your computer.
Your Internet Connection: This one has just a couple of very specific requirements: you need to have a wired connection, not a Wi-Fi connection, and you need to have a lot of upload and download speed. 10 Mb connections are the starting point for running webinars.
Your Webcam: If you plan to use streaming video during your webinar, you are going to need a good HD webcam that sends out a professional video feed to your attendees. Anything less than HD is considered unprofessional in this day and age.
Your Microphone: A good USB microphone that has the quality that you want for a webinar (for about $100) is the Blue Yeti. However, there are other choices too. Get a really good microphone though that sends out a very clear, very professional audio stream. Don’t rely on your laptop microphone or a cheap USB mic.
Step Three: Plan Your Presentation
Your next step in the process will be to plan your presentation. This can be challenging if you have never hosted a webinar before. However, if you follow these steps you will have a presentation that is worth presenting on launch day.
1. Decide upon a topic: You need to know what you are going to present if you want to proceed with preparation. It should be something that you know about and can be regarded as an “expert” in as well as something that people want to learn and will allow you to pair with a monetization model.
2. Decide what multimedia you need: You want to have some slides prepared or any other multimedia that helps you make your point. Create all of your multimedia well in advance so that you have time to practice with it.