What Is Search Engine Optimization MRR Ebook

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What Is Search Engine Optimization And How Can You Implement It?

THE CLASSIC DEFINITION

Search Engine Optimization, known with the acronym SEO, is the process of improving traffic and exposure to a website via search engines to get the website ranked highly in the resulting search results pages. It helps to build an online presence that is bigger and better than just slapping a static website up on the Internet and hoping that some people drop by the site. It is a strategy whereby how you create the site, what you do to promote it, and how you analyze the results of those actions that help the website owner to develop bigger and better online exposure.

GOOGLE STARTED IT ALL

Google is the main search engine that started it all. It was through their AdWords campaigns that Internet marketers became more savvy about using the power of the advertising model to help shoot certain pages to the top of the search results pages. They noticed that the same keywords that online businesses were buying because their research showed many people were searching for them could be used to attract those same people to other sites. Soon, it became a standard SEO strategy to include keywords in content that was used to get pages ranked highly in Google's search engine results pages (SERPs).

IT'S DEVELOPED OVER THE YEARS TO INCLUDE MORE

Since then, a variety of services have popped up to help the online business owner compete against others for maximum website exposure. Some of these techniques deal with how the search engine classifies a page topic and what types of elements in a Web page create or obstruct high page ranking.

It wouldn't be fair to neglect mentioning that some SEO tricks are called “black hat” because they tend to exploit weaknesses in the search engine model and can lead to a site using “black hat” techniques to be sandboxed (dropped to the bottom of the SERPs). Marketers trying to game the system may get away with it for a while, but Google has been known to severely punish those that are caught, making it unwise to implement black hat techniques.

Other techniques, known as “white hat” or organic strategies don't carry the risk of being sandboxed. They use the guidelines that carry a sense of integrity and authenticity while gaining wide exposure through providing value and understanding SEO. These are the techniques that we are going to discuss in this report. To caution further, always avoid techniques like keyword stuffing, spamming people by sending unsolicited emails, and generating false websites with commercial links only and no content (link farms). These activities are considered black hat techniques.

HOW KEYWORD USAGE HAS S CHANGED

In the past, keywords were used in meta description tags to give a search engine the hint about what the page talked about. Black hat marketers began to exploit that vulnerability by adding highly searched keywords into that area and basically making that criteria useless to Google. Thus, Google decided to downgrade that criterion, and as a result, keywords are evaluated as a percentage of the actual content on the site for relevancy, not for just showing up in coding. If you know how the search engines rate keywords, you can still game the system a bit, but not without actually creating content that has some value. That's the entire point. Here are a few things to know about keywords when you are writing content for SEO.

STUFFING IS ONLY FOR TURKEYS

Stuffing tastes great at Thanksgiving time, but stuff too many keywords into your content, and you'll get a rapid case of indigestion when Google sandboxes your site. The moral is clear: Stuffing is only for turkeys. This might have been a great black hat technique in the past, but today, Google's analytics are so powerful that they not only look for relevant keywords on your pages, but they also determine how often and where you've placed them. On average, if you put more than 2% of your content as a single keyword, it will count against you, not for you. That means that if your page is a 500-word blog post, at most, any single keyword should not show up more than 10 times. Between 5 and 10 times is average and expected; anything else is considered as stuffing.

USE YOUR KEYWORDS CAREFULLY

You can put the keywords anywhere on your page, but they count more towards relevancy in the search engine analytics when they are placed in headers near the top of the article and are bolded. These actions indicate to the analyzer that the topic is important to the writer and will carry more weight in the search engine.
Matching keywords to powerful keywords that you've already researched as having a high searchability and low competition is also an easy way to get a higher ranking. It's not just the amount of times you use the keywords, but what keywords you use that determine your SEO ranking. If you use a highly competitive keyword, it doesn't matter if you follow all of the guidelines, as other people have mined that attention long ago. You'll automatically fall near the bottom of the SERPs. Pay attention to how to find good keywords in order to attain higher rankings in the search engines.

HOW TO SELECT YOUR KEYWORDS

When you first start out, you might want to hire a company to develop a list of keywords for your SEO activities. It's going to take some time for you to understand what makes a good keyword selection, and during that time, you don't want to put up content that has no keywords. As you use those, you can start to look at some of the tools and techniques to develop your own keyword lists that you can give to your staff writers to include in their online content.

THE GOOGLE KEYWORD TOOL

This tool is available online at: https://adwords.google.com/select/KeywordToolExternal. It is created to help online marketers using the AdWords program to create effective marketing campaigns. By entering a keyword or phrase, the Google Keyword tool will give actual metrics that have been measured by Google on various characteristics of that and other similar keywords. For finding rich keywords that can help you gain maximum exposure, it is a first stop for any budding Internet marketer.

After entering the keyword or phrase you are researching, the tool pulls up the advertiser competition and search volume as the default listing. You can modify this listing by pulling down the list box at the top that says, ”Choose columns to display.” From that list, you can expand the elements that are shown for each keyword and derivatives of that keyword to include CPC (cost-per-click), ad position, volume trends, and the time when the highest volume occurred. All of this is important information for figuring out if the market for that keyword has been saturated and the competition is too stiff to really help you with search engine placement. Take a look at this tool and see if you can find high CPC keywords with a high search volume and low advertiser competition. These are the keywords that will get you noticed quickly.

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