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Start Your Own Coaching Business
It is pretty easy to get started as an online coach and many people rush in and set themselves up as coaches without giving much thought to how they will get clients for their business. After a while they give up on the idea of being an online coach because they do not have sufficient clients to make it worth their while.
In this special report we will provide you with 6 proven ways to get clients for your online coaching business. It is not enough to just setup a website and expect the clients to come. You have to stand out and prove that you know what you are talking about.
People want to hire online coaches to add to their knowledge and increase their chances of success. So you need to put the message out there that you are the coach that can really help them rather than the others that are available. So please read every word of this short report and take action so you can become the “go to” online coach.
There are not many other things that shout “expertise, authority and credibility” than a book on your niche. Authors are perceived by most people to be experts. It doesn’t matter if they have read the books or not! The fact that the person is an author in the niche is all that matters.
Now you are probably thinking that it takes a lot of work to write a book. Yes you are right it does! But you will certainly stand out in a crowded market if you have written a book because most of the other online coaches that you are competing with will not have been bothered to do this.
You do not have to write the book yourself. There are professional writers out there that will do most of the work for you. This is not going to be a cheap option but if you don’t have the time or the writing skills to write your own book then use a writer to do it for you.
If you outsource the writing of your book then you will need to provide a plan for the book to your writer. You will also need to tell them the style that you want the book to be written in and provide them with specific information that you want to include. It is essential that your book provides good value to your readers even if you give it away.
So think clearly about what you want to include. Your target market will have a number of problems that they need to resolve so write your book around some of these. It is important that the book is valuable but you do not want to give everything away (otherwise why would they want to hire you as a coach?).
Talk about how you have implemented your own ideas in your book and also how you have helped others achieve the results that they wanted. It is really important that the reader gets the sense that you can help others as this will make them much more inclined to purchase your coaching services.
You do not need to write a lengthy tome. We would suggest 6 to 10 chapters that are concise and clear and have actionable elements to them. Add an introduction to your book and tell them that you are now an online coach. Mention this a number of times throughout the book and tell people how they can find you online (website, social media etc).
What about publishing your book? The easiest way to do this is to go down the self publishing route. It is unlikely that you will be able to use a publishing house for your book because it will not have the potential numbers that will excite them. You don’t need them anyway as it is so easy to self publish.
Save yourself a ton of money by using platforms like Amazon Kindle and Barnes & Noble to self publish your book. It is a good idea to create hard copies of your book as well and you can use Create Space to do this for a reasonable price.
One of the most important thing you must do for your book is to create a compelling cover for it. If you are not good with Photoshop or graphic design this is not a problem as you can go to Fiverr.com or similar gig websites and find a good cover designer there. You will need to tell them what you are looking for and what platforms you are using (Kindle etc).
You will be amazed at the quality of the designs that these people can create for only a few bucks. Even if you can do it yourself why spend your precious time on this? Use your time to find clients for your coaching business!
Once you have your book in digital form and physical form there are a number of things that you can do. You can provide it as an incentive on your website for visitors to opt in to your email list. People are reluctant to give out their email addresses these days as they know they will receive promotional messages. Your book will be a good way to persuade them to do this.
Don’t worry too much about making money with your book on Amazon Kindle for example. Price it at around $2.99 so it is low enough for people to make an impulse buying decision. You can actually give your book away for free to encourage people to leave reviews on Amazon which is an excellent idea.
You could create a competition on Facebook to win a copy of your book. If you do a lot of networking then give hard copies of your book away. Make sure that you add your contact details in your book such as your phone number, your website address and your email address.
Go and write your book to boost your credibility and stand out in the market!