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Types of YouTube Ads
There are actually three different types of YouTube ads that are available to advertisers. In this guide, we’ll be focusing on one in particular – instreams ads, but there are two other types you could also try. In-stream ads just happen to be the most effective for the majority of advertisers.
The most effective type of ad on YouTube for general purposes is the instream ad. This is the type of ad that works like a television commercial, forcing users to view the ad before they can continue to the video they want to watch. Most in-streams ads have the ability for the user to skip the ad by clicking a link after the first five seconds of the ad has been viewed.
If a user clicks the ad, they can be taken to the advertiser’s landing page. This is ideal for getting inexpensive exposure to highly-targeted prospects.
The in-stream ads are perfect if you’re looking for a lot of impressions quickly for branding or promotional purposes. In-stream ads tend to get a lot more views than the other ad types.