Ebook Sample Content Preview:
Now that you have completely unique PLR content for your product, it is time to re-package it to create a truly unique product. Slapping the same squeeze page, sales page, and graphics together with your new content doesn’t make it a different product.
Remember, people will see the same sales and squeeze pages over and over again, so even though if the main PLR product is different, they are not going to realize it they are reading the same stuff they have seen attached to a similar product before.
This means that in order to make what you have to offer totally unique, besides modifying the main content, you will still need to change the name of the product, create or add in new graphics, and revamp the sales and squeeze pages. When all of these are completed, you will have a marketable product different from anything else available on the Internet.
It might seem overwhelming and the best way to handle this is to break it down piece-by-piece.
First, change the name of your product. It doesn’t have to be totally different from the original product, because it still needs to convey what’s in the content. For example, if the PLR is titled: “How to Stop Smoking” you could rename your product to something like, “10 Tips to Stop Smoking for Good” or “Secrets to Quit Smoking.”
Then, break down the sales and squeeze pages. If writing is your forte, then you should not have too much issue with re-writing them yourself like you’ve done with the PLR content. However, if you struggle with writing, I suggest you to outsource the task to other people.
If you are confident that the writer you hired to re-write the PLR could produce high quality sales content, like just now, you may want to consider reaching out to that person again. You might want to take note that not all writers who are good at re-writing PLR will be successful with sales copy or squeeze pages. In this case, you got to judge for yourself how you want to do it, while considering the time and money investment as your guide.
Next, it’s time to focus on rebranding the graphics and images included in your PLR packages. If your product uses screenshots, create new ones that are similar. If there are other graphics, look for stock graphics and photography that convey the same meaning without using the ones in the original PLR.
Your product cover is a key area where you need to be unique from the original PLR, people will definitely recognize a cover they have seen more than once, regardless whether you have changed the product name or not. You have a few different options here.
You can create the graphic yourself using paid software such as Photoshop if you’re savvy when it comes to design. However, if you are not an expert in graphics, It is always best to outsource this task to people who are good in graphics because presentation is very important.
Profiting from your PLR products
So - after you’ve learnt how to choose PLR products and then turn them into your own unique products by re-writing, re-packaging and adding your own information.
Now it’s time to use them!
In this section, I am going to give you some ideas of what you can do with the unique products that you have created...
Put together a list building and money making funnel
You can use your new product as an incentive for people to sign up to join your email list, so you can sell to them again and again. If your product is of high quality is worth paying for, you’ll get a happy subscriber.
Even though the product is free, when a person signs up to join your list, you can include another paid product or another related PLR product that you have created as a one-time-offer (OTO) immediately after confirming their email address. Though not all subscribers will buy the offer, you can start getting a decent return on investment almost instantly.
For this to work, you’ll need to draft a series of auto-responder emails, and provide something of value to your readers on a regular basis. While it is an excellent sales funnel, if you spam them, you’ll lose subscribers.
For people who don’t want to give their new product away for free, you can offer it as a paid product, and use your OTO to promote another related product or service as an affiliate. This gives you income from the initial sale, along with the potential for additional earnings through your affiliate sales. Bundling the offers together can also increase the perceived value, and you can adjust your pricing accordingly.
No matter which path you choose, the products you promote should be related to one another. If they are not, it looks like you’re just trying to sell whatever you can to whoever will buy it, and this will greatly hurts your conversion rates.
Remember, your goal is to solve a problem or fill a need for your consumers; and by using related products, you can do this twofold. For example, if you are in the dog training niche, you can offer a free dog training report, while upselling dog training videos or courses as an affiliate.
Using JVZOO to launch your product
JVZOO is an excellent selling platform for your newly created products. You’ll get paid for any sale you make, and you will also have access to a variety of tools, without spending money out of your own pocket. One of the best things about JVZOO is that people who don’t have a product to sell can sign up an affiliate to promote any product listed there.
Setting up your own affiliate program can greatly increase your income, because you can have people promoting your products for you and you don’t pay them a dime until they make a sale. However, this is something many product creators always stay away from because running and maintaining an affiliate program can cause you money, depending on how you do it. By using JVZOO, you don’t have to pay to setup an affiliate program, and everything is handled for you. Every product you sell through JVZOO will have its own affiliate page where you can provide marketing materials to affiliates to help them succeed.