Sample Content Preview
Push notifications is a topic that is unfamiliar to a lot of marketers. Many people don’t even know what they are, much less how they can be used profitably.
But push notifications are an amazing way to reach your potential readers or customers, because it makes those people a captive audience. You can send messages straight to their devices.
Push notifications work a bit like email marketing. Users must opt in to receive notifications, but when they do they receive your messages straight to their phone, tablet, or even their desktop computer.
In this guide, you’re going to learn a bit more about what push notifications actually are, as well as how to use them to increase traffic, conversions, and sales.
Let’s get started.
What Are Push Notifications?
Push notifications, in case you don’t have a device that uses them, are notifications that pop up on your computer or mobile device. They can come from an app, or also from a website. Companies like CNN use push notifications to get their visitors to come back and read new content, and app developers use them to keep people using their app and to notify people of important developments like sales and new features.
Users must opt in to receive push notifications, so they can’t be used for spam, but that’s a good thing. People who opt in have done so because they want to hear from you.
In this guide, we are specifically going to focus on website push notifications rather than app notifications, because pretty much anyone who has an app understands what they are and how to use them. But website owners often don’t even realize they can use them, much less how to do it!
Why Use Push Notifications?
There are many reasons to use push notifications, but one of the biggest reasons is that (according to Mobile Marketing Magazine) push notifications have been found to have an opt-in rate of about 40%, which is about ten times the average rate of opt-ins to email lists!
They also work even when your visitors leave your website, so they are more effective than things like popups and other on-site tactics.
Let’s take a few of the most popular ways to use push notifications for your business.
Get Return Traffic
The most obvious reason to use push notifications is simply to bring users back to your website or blog. Once a user visits your website, you can send them a notification asking them for permission to send them push notifications. If they choose to allow you to, you’ll be able to send them individual notifications, or even use RSS to push notification to send regular updates every time you post on your blog.
This works much better than standard RSS these days, because RSS isn’t as popular as it once was, and most people no longer use RSS feed readers.
It’s also more effective than email, because it doesn’t require a user to check their email to receive the notification. This means they can receive notifications almost instantly, as long as they are near their device!
Send Time-Sensitive Information
Another benefit of that near-instantaneous nature is that you can use push notifications for time-sensitive promotions. Let’s say you have a sale running that lasts only a short time, or you have a popular product that is almost out of stock. You can use push notifications to let people know information like this before it’s too late, whereas other methods such as email might not reach them in time