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If you're advertising to get affiliates, then you'll want to run some ads on AbestWeb, the world's largest affiliate marketing forum.
Super affiliates galore hang out on this forum and have their eyes open for hot offers to promote all the time.
They can generate traffic all day long, but they don't always have offers that convert, so if your offer is appealing enough to them, then just one super affiliate you get from running an ad can be worth much more than what you paid for the ad.
To read about the different advertising options at AbestWeb, check out this page.
They have all kinds of inventory from banner ads to e-mail blasts to their members.
Getting your digital product listed in the ClickBank Marketplace is also a great way to pick up affiliates who can drive traffic to your site all day and night on a commission basis.
With ClickBank, you're technically buying traffic, but it's no risk because you're only paying when someone makes a sale.
Other options have emerged as well including JV Zoo, WSO Pro, PayDotCom, and DigiResults.
Honestly, I'm a fan of all those programs just listed.
Instead of being paid by ClickBank, you're paid directly upon each sale with PayPal.
However, the marketplaces aren't even close to as old or as big as ClickBank.
So there are a lot more affiliates waiting in the ClickBank marketplace to see your offer to promote than the others, but you don't get instant PayPal payments.
You can also pick up some affiliates by listing your product in the Warrior Forum Affiliate Programs Database for a small fee.
There are more ways to get super affiliates to promote for you.
One is by busting your butt putting together a massive product launch and getting listed on sites like JV Notify Pro and Warrior JV.
Another way is to simply get the attention of super affiliates by running your offer on networks.
If you throw $10,000 at advertising your offer, then chances are super affiliates are going to see it, and they are always looking for one thing: offers that convert.