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Brainstorming

The first thing you must do, obviously, is decide exactly what your primary and secondary goals are for your business. It might be solely to sell a particular product or service, perhaps with a secondary goal of building your email list. Maybe it’s the other way around, and you’d prefer to focus on building your email list with the secondary goal of getting sales.

Once you’ve chosen your goals, you can figure out what type of content you should create to best reach your goals.

Let’s say you want to focus on building your list as a golf professional. Each piece of content you post should specifically be geared toward building your list.

For example, let’s say you have a lead magnet called “10 Ways to Shave Strokes Off Your Golf Game”. You’d want to create content specifically that focuses on ways to improve one’s golf game so you could have a call-to-action asking people to subscribe for a free copy of your lead magnet.

Try to figure out a number of different types of content you can write specifically to relate to your lead magnet. If you create different types of content later, you might want to first create a lead magnet that matches it, especially if you think it will attract more subscribers.

For example, let’s say you’re running a weight loss blog that covers several different types of weight loss. You’ve been concentrating on the low carb diet, and your current lead magnet is a list of foods that are good for each phase of the low carb diet, and ideas for snacks and meals.

Now you’ve decided you want to focus on the raw food diet. People who practice this diet would most likely not be the least bit interested in a list of low carb foods, because those foods are most often cooked or processed in some way.

Thus, you’d need to create a brand new lead magnet that focused specifically on the raw food diet.

What if you don’t have a lead magnet for a particular topic and would rather not create one? Well, you could instead find an inexpensive paid product to promote, or just have a generic opt-in box that says something like, “Enter your name and email address for more information about the raw food diet.”

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