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In order to make your business remarkable you need to ask yourself the right questions. You need to ask new questions and come up with newer answers. You need to try new ways of doing things. You are probably tired of hearing that you need to think outside of the box. Why not redesign the box so you don’t have to think outside of it at all?
If you could choose your own customers who would you choose? Identify this group and then figure out how to market to them and influence their thinking. Develop your business ideas to cater to this group. Forget the rest. Focus on this group. You also need to think of clever and innovative ways to reward this group for choosing you in return.
Ask your customers for their email addresses and then think of what you could send them through email that would make them feel as special as possible. Everyone loves an offer to receive 10 or 15 percent off a purchase. Everyone also likes to feel that they are in an elite group known as your most loyal and valuable customers.
The Pareto Principle (the 80:20 Rule) teaches us that it is much easier to hold onto a long-term customer than to find a new one. According to this principle, 80 percent of your business will come from 20 percent of your loyal customers. You need a combination of both. Find ways to keep surprising your customers and putting smiles on their faces!
Being remarkable and standing out does not necessarily mean being the biggest or the fastest or the anything. It is about testing the limits and figuring out how much they can be pushed. It may be as simple as changing the display in your store window more often, letting your employees choose their own uniforms, launching a new brand or slashing prices. It might be doing things on a smaller scale. It may mean giving your customers more choices or being more receptive to their input. It might mean sending out a weekly or monthly newsletter or creating advertisements with larger print that are simpler to read and understand.
Do your research before you burst onto the scene and seek to declare how remarkable you are. Examine the industry you are in and find out what is not taking place. What is presently absent in the industry? What does it need? Whatever is not being done is exactly what you should be doing. This will give you the edge you need to be a winner in your field. Success can only come if you do not sit on the sidelines and are not afraid to break some rules and ruffle some feathers. Your business is worth it after all.
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