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Ten Forum Marketing Secrets That Can Take Your Business To The Next Level
If you are looking to promote your online business on the internet, you have your work cut out for you. You really do. The difficulty does not come from finding traffic options. In fact, the difficulty comes from the fact that there are just simply too many options out there. It is too easy to get caught up in all the available traffic generation options, and spend a lot of time, effort and money only to have very little to show for all your marketing efforts.
If you are serious about driving highly targeted traffic to your website, one of the best moves you can ever make is to carry outa forum marketing campaign. It is easy to understand why forum marketing works. Regardless of how obscure your niche is, there are already people congregating online at certain websites who are talking about different aspects of whatever it is you are promoting. They are congregating at online message boards also known as forums.
This is a tremendous marketing opportunity because it is like fishing by shooting fish in a barrel. The fishes are already in the barrel. They have already selected themselves and they are in a tight space. It is almost a sure deal. It is very hard to miss.
However, you have to do this properly; otherwise, your forum marketing efforts will fail. Just as it is very easy tosee the opportunities apparent in forum marketing, it is also very easy to completely blow those opportunities. Here are the 10 secrets to forum marketing that can take your online business to the next level.
Secret #1: Niche targeting is crucial to forum marketing success
If you want to drive high-quality traffic to your website, you have to understand that you cannot just target any and all forums. That is a sure recipe for disaster. Why? You are not targeting these forums based on interest.
Everyforum has a specialization. Every forum is geared towards certain subject matter categories. It is very important to find forums that are specialized in the particular niche of the product or service you are promoting, and stick to those forums.
Do not fall for the common trap of thinking that since there are few forums that deal with your niche directly, you have to pick any and every forum. That is completely wrong. You are only setting yourself up for your failure if you think that way.
Secret #2: All your forum traffic must have an archive-able HOME
It really would be a shame if you put in all this time, effort and energy driving traffic from forums to your target website only to have that traffic evaporate. Unfortunately, that is precisely what you are doing if you are just promoting a link. Many old school marketers used to do this, and it used to work fine.
Unfortunately, as forum visitors have become more sophisticated over the years, the old tricks simply are not going to fly. People expect more. People are not simply going to convert right off a link. I do not care how well written your landing page is. I do not care how well put together your sales page is. People expect more.
Moreover, for you to maximize the traffic benefits of your target website, you need to make sure that it is archivable. It means that the content on your website must be arranged and handled in such a way that search engines can send traffic to different parts of your website. This is why I highly recommendthat you create a blog. Many people think that a blog is a waste of time or it would take too much effort, but the reality is that thanks to outsourcing, it has become very easy to keep a professional blog.
You want that traffic to go to specific pages on your blog, and you want other specific pages on your blog to work to convert whatever traffic you drive to your blog. You have to remember that different people have different interests. They have different reasons for clicking on a link to go to yourblog. Your blog has to present the value proposition you bring to the table in many different ways, so as to maximize the commercial appeal of whatever it is you are promoting.
Secret #3: Forum link dropping campaigns WILL blow up in your face
One of the most commonly used forum marketing methods is to take simple links and just drop them in posts in forums. The problem with this way of marketing is that there is really no added value as far as forum readers are concerned. They do not have a clear idea as to the context of the link and how that link will add value to their lives. All they see are some catchy text encouraging them to click on the link. They do not even know in advance whether the link will be directly relevant to the niche of the content that they are interested in.
Not surprisingly, many marketers that engage in simple link dropping campaigns have very little to show for all their efforts. In fact, most of them have nothing to show for their efforts because these forums end up banning them. That is right. If your account gets banned, all your posts get deleted.
This is a serious problem because many forum marketers market by simply dropping a link in either the body of their post or in their signature line. Regardless of whetheryou are using forum post body text or signature lines to promote your affiliate product or your own website, if you get banned, you will get to no benefits. This is why it is really important to understand that while you are, at the end of the day, promoting a link, you should not just promote the link. You have to promote content. You have to provide some sort of context for your link.
At the very least, this would give people enough information so they can make an informed decision as to whether theylink will add value to their lives. If you are just dropping mysterious links all over the place, you probably will not get too many clicks since people are very scared of landing on Spyware injection or virus propagation sites. At worst, you will get banned. If you keep up this behavior, chances are quite high that your account will completely disappear from the forums that you are marketing at.