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Chapter 1: It’s Not Who You Know]
Have you ever heard the expression ‘it’s who you know’? The general concept here I that how successful you are in business and in life ultimately comes down to knowing the right people. If you have the right connections, then that will present the right opportunities. If you happen to meet someone who is looking for work that you can provide, then you have the opportunity to provide your services and to get paid.
But the reality is that it’s not really who you know at all. Rather, it’s who you impress. Because let’s be honest: you can know the most powerful people in the world but if they think that you’re a moron, then you’re not about to see a whole lot of opportunities coming your way.
Your objective then is to impress the right people. If you can meet the right people and if you can impress them along the way, then you’ll find that a whole wealth of opportunities open themselves up to you that just wouldn’t have been there otherwise. And these opportunities can completely change your life.
The question that should now be on your mind is: well how do you impress people? What can you do to ensure that people come away from their interactions with you feeling amazed at your skill, your knowledge and your expertise? Being charmed and impressed? Thinking that you’re confident, intellectual and likeable?
You might think that this comes down to your God-given charisma. You might argue that you can’t fake charisma.
But you know what? That’s entirely untrue. Sure, some people do have the gift of the gab naturally. Some people are fortunate to be instantly likeable.
But for the rest of us, these are certainly skills that can be learned. If you learn to sense what people are responding to well, if you can give off an easy charm and appeal… then you can get people to eat out of your hand and you’ll be amazed at what opportunities start to fall into your lap.
I can tell you that since learning how to present myself in a certain way, I have been literally inundated with offers in my career. I’ve partnered with some hugely well-known figures, I’ve been able to travel around the world and I’ve received financial backing for my own creative endeavours.
This is without actively chasing these opportunities. This comes from brief interactions with people that result in them quickly gaining immense confidence in me and a desire to work together.
Get Ready for Opportunity
Learning to present yourself a certain way, communicate a particular way and respond to others a certain way can help you to create a wealth of opportunities in your life. I mentioned the example of business opportunities that could present themselves because this is what many people will be interested in.
But of course, the ability to present yourself in a certain way and to make yourself more instantly magnetic and likeable can be useful in a whole myriad of different situations. For example, it can of course help you to attract members of the opposite sex, it can help you to improve your current relationships and it can help you in sales.
You’ll find that you get more respect from friends and family members, you’ll be a more natural leader… in short, anything that requires you to communicate with others can be improved if you know how to present yourself, how to become more likeable and how to impress.
In this book then, you are going to learn not only how to boost your likeability and your ability to impress, but also how to become more persuasive, better at sales and more effective in any kind of argument or debate.
And from there, you’ll have the world eating
out of your hands. Are you ready?