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80. The "Community Gossip" Technique
Tell your potential subscribers you publish content from your online community. You could allow new subscribers access to your list's online community and tell them they could get published on your list and get some free publicity.
81. The "Transcripts" Technique
Tell your potential subscribers you publish transcripts of live events, classes and seminars. People that can't make or afford to go to live events related to your list topic would really want to read them.
82. The "Questionnaire" Technique
Tell your potential subscribers questions that'll persuade them to subscribe. Most people are raised or programmed to answer questions. They will automatically respond to your questions without realizing it. For example, “Do you want to earn more money?”
83. The "Free Advertising" Technique
Tell your potential subscribers they will get a free ad in your e-zine if they subscribe. Now this could give you way too many ads to publish. A way around this is to link to a web site that has all the free ads listed.
84. The "People Care" Technique
Tell your potential subscribers what their friends or family might say or think as a result of them opting-in. People care about what their friends and family think. For example, you could say: "Imagine how your kids will feel when you can afford the new pool?"
85. The "Common Sense" Technique
Tell your potential subscribers it is common sense to subscribe. For example, you could say something like: "Everyone knows you have to keep up-to-date with new technology in order to keep making money on the Internet."
86. The "Private Access" Technique
Tell your potential subscribers they will get a free membership into your private web site when they subscribe. You could set up a password protected private web site for your subscribers only. You could keep it updated regularly with new information and free products.
87. The "Product For Ad" Technique
Tell other e-zine publishers you'll trade them your products for running your e-zine ad. If you don't want to pay for advertising, just barter. If you have a downloadable product, you could keep trading it over and over again without it costing you a lot.
88. The "Viral Article" Technique
Tell other e-zine publishers they can publish your articles with your resource box. You could contact other related e-zine or list publishers and see if they accept article submissions. Plus there are many article submission directories and submission software available today.
89. The "Opt-In Auction" Technique
Tell your potential subscribers about your e-zine on auction web sites. You could auction off a related item or product and advertise your e-zine on the same page. As you may know, some of the biggest auction sites get millions of hits an ad.
90. The "Listen To Me" Technique
Tell your potential subscribers that you offer an audio version of your e-zine or list. Many people don't like reading all the time. They will be able to listen to it if they want. It will save them time and eye strain.
91. The "Watch Me" Technique
Tell your potential subscribers that you offer a video version of your e-zine or list. Many would rather watch someone tell them the information, like on news shows. They will be able to watch and listen to your information if they want.
92. The "Keyword Clicking" Technique
Tell your potential subscribers about your e-zine or list with pay per click ads. You only pay if they click on your link. You want your advertisement to be displayed under targeted keywords and phrases or on target web sites.
93. The "Free Directory" Technique
Tell your potential subscribers about your e-zine or list by submitting it to free e-zine directories. You want your e-zine description to be as persuasive as possible. You could use many of the tips in this publication to help you with that.
94. The "Customer Reminder" Technique
Tell your customers about your list or e-zine. You could include your e-zine ad on or with every product you sell. If it's a physical product, you could insert a flyer in the package. If it’s a digital product, you could have the opt -in form linked to your web site or build it into the product.
95. The "Discount An E-mail" Technique
Tell your potential subscribers that you offer coupons or gift certificates to other products and services in every issue. They will want to subscribe and read every issue just to see how much money they can save.
96. The "Offline Myth" Technique
Tell people about your e-zine or list through offline advertising. It could be radio, TV, newspapers, magazines, newsletters, CD ROM, videos, audio books, etc. Just because they read offline ads doesn’t mean they don't have a computer or access to the Internet.
97. The "Free Compliment" Technique
Tell your potential subscribers that anyone who gives you a testimonial for your list or e-zine will get it published with their ad. People will subscribe and give you compliments just to get a free ad. Testimonials can dramatically increase your authority and sales.
98. The "Back You Up" Technique
Tell a similar list or e-zine owner that you'll host their back issues if they host yours. It will increase your subscribers, traffic and sales. It might be a little extra work and take up a lot of web space but can be well worth it.
99. The "I'll Share" Technique
Tell a similar list or e-zine owner that you'll share an opt-in form with them. People can opt-in for both your lists at your web site and their web site. You can also join many list building co-ops and co-registration services.
100. The "Publish And Grow" Technique
Tell a similar list or e-zine owner you will help manage and publish their list in exchange for getting your ad listed in each of their issues. You will be building your list and their list at the same time. It could double your subscription rate.
There's no doubt that the topic of growing your opt-in list can be fascinating. Once you're familiar with these ideas, you'll be ready to take your business to the next level.
Don't limit yourself by refusing to learn the details about building your opt-list. The more you know, the easier it will be to focus on what's important.